SELLER SUCCESS STORY

Confect makes global expansion look like a piece of cake

"When you learn to break the barrier is when you truly blossom."

Gauri Varma

Founder, Confect

For the love of food

The journey of Confect, a bakery ingredient manufacturing brand in India, is a remarkable success story. Chef Gauri Varma founded Confect out of her passion for baking and her desire to make a positive impact on the lives of women who were struggling financially. Confect is a 100% women-owned and operated business and the success of the brand speaks volumes on the exceptional leadership and entrepreneurial skills of the women who run it.

Gauri faced many challenges in her personal life but fought against each obstacle, eager to learn and perfect her product. She underwent a crash course in food technology, conducted sample testing, and actively incorporated feedback from fellow bakers to create the ideal baking ingredients. After 365 days of trial and error, and more than 400 attempts, she finally achieved the perfect recipe that could withstand India’s varying weather conditions.

I had no money, no idea how to fund this project or the direction I was going in.
Gauri VarmaFounder, Confect

Going global with Amazon

Gauri’s ambitions for Confect did not just stop with expanding in India. She partnered with Amazon Global Selling to take its flavors overseas, expanding its reach globally and launching on Amazon USA last year. The product was well received, and the brand has seen tremendous organic growth, making Gauri’s dream to build a global company come true.

Today, Confect is not just the result of a great product but a culmination of the love, grit, and determination of the women leading it. In 2017, Gauri’s efforts as an entrepreneur were recognized on multiple forums, and she won the Best Innovation in Food Technology award and was voted as one of the top five women entrepreneurs in India at the Global Entrepreneur Summit. Confect was also listed as one of the Top 20 startups in food processing at World Food India. Gauri’s achievements are a testament to her resilience and the impact entrepreneurs can make when they set their minds to it.

Breaking barriers

The success story of Confect and Gauri Varma is a reminder that with hard work, dedication, and perseverance, anything is possible. Amazon Global Selling is proud to empower entrepreneurs to expand their businesses and reach global markets, providing them with tools and resources to navigate cross-border selling, including localization support, tax and compliance guidance, and international shipping solutions.

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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.