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Amazon fulfillment options
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Fulfillment is the process of storing, packaging and delivering your products to the customers. You can choose to use only one fulfillment option for each product and different fulfillment options for different products. Most sellers use a mix of multiple fulfillment options, depending on their product range and category. Learn more about each of the fulfillment options below.

Fulfillment Options for Amazon Sellers

When an Amazon.in customer buys your product, there are 3 ways that you, as an Amazon.in Seller, can deliver the product to your customers:

Fulfillment by Amazon (FBA)

If you choose Fulfillment by Amazon, Amazon will store, pack, and deliver your products to the customers

Easy Ship (ES)

If you choose Easy Ship, you will store and pack your products and Amazon will deliver it to your customers

Self-Ship

If you choose Self Ship, you will store, pack, and deliver your products to your customers

Fulfillment by Amazon (FBA)

When you join FBA, you send your products to the Amazon Fulfilment Center and Amazon takes care of the rest. Once an order is received, we will pack and deliver your products to the buyer as well as manage your customer queries.
Advantages of using Fulfillment by Amazon are as follows:
  • Prime Badge for every FBA products
  • Increase chances of winning the Offer Display: a chance to become the most visible offers on the product page
  • Once your products have the Prime Badge, products are more competitive and gain access to crores of our loyal Prime Customers
  • Increased visibility when customers are searching for the products they want to buy
  • Prime products get upto 3X increase in sales compared to the non-Prime products
  • Once an order is placed, Amazon handles everything from packaging to shipping your product to the customer
  • Amazon ensures free & fast delivery for all Prime customers to 99.9% of India's servicable pincodes
  • Amazon manages returns and customer support
Storage
Amazon will store your products
Packaging
Amazon will pack your products
Shipping
Amazon will ship your products to the customers
Ideal for: FBA makes sense if you are selling a large volume of products, selling products with higher margins, if you want to save time and scale your business or over-sized products.
Calculate your profit with FBA
How Fulfillment by Amazon works

Amazon jargon:

Prime Badge

Prime Badge is offered to sellers who use Fulfillment by Amazon (FBA) for their products (and in cases through Local Shops on Amazon). A Prime Badge gives the customers an assurance of a quality experience - fast delivery, reliable customer support and returns. Only sellers who have Prime offers can be a part of Prime Day.

Easy Ship (ES)

Amazon Easy Ship is an end-to-end delivery service for Amazon.in sellers. The packaged product is picked up by Amazon from the seller's location by an Amazon Logistics Delivery Associate and delivered to the buyers' location.
Advantages of using Easy Ship are as follows:
  • Amazon-powered delivery service to 99.9% of India's pin codes
  • Enables 'Pay on Delivery' (by cash or card) for customers
  • Availability of order tracking for customers with assured delivery date
  • Option for Amazon to handle customer returns
Storage
You will store your products
Packaging
You can pack your products using Amazon packaging material or your own packaging material
Shipping
You will schedule a pick-up and an Amazon agent will deliver your product to the customer
Ideal for: Using Easy-Ship will be ideal if you have your own warehouse and are selling a large variety of products with tighter margins and want to leave your delivery work to Amazon.
Calculate your profit with Easy Ship
How Easy Ship works

Self-Ship

Being an Amazon.in Seller, you can choose to store, pack, and deliver your products to the customer on your own by using a third-party carrier or your own delivery associates.
Advantages of using Self-Ship are as follows:
  • Flexibility to use delivery associates or courier services
  • Enable Prime badge for nearby pincodes by signing up for Local Shops on Amazon
  • Option to set your own shipping price
Storage
You will store your products
Packaging
You will pack your products using Amazon packaging material or your own packaging material
Shipping
You will ship your products to the customers
Ideal for: Large-scale sellers with warehousing and delivery networks OR owners of shops, kirana stores, or stores who want to sell to nearby pin codes and can delivery same day/next day using delivery associates/courier services (through Local Shops program).
Calculate your profit with Self-ship

Fulfillment Features Comparison

Features

Fulfillment by Amazon (FBA)

Easy Ship (ES)

Self-Ship

Storage
Amazon will store your products a fulfillment center (FC)
You will store your products in your warehouse
You will store your products in your warehouse
Packaging
Amazon will pack your products
You will pack your products (You can purchase Amazon packaging materials)
You will pack your products (You can purchase Amazon packaging materials)
Shipping
Amazon will deliver your products to the customer
You will schedule a pick up & an Amazon agent will deliver your product to the customer
You will deliver your products using your delivery associates/a third party carrier.
FeesWhen certain channels do not have fee components, you (the seller) will have to bear the cost. e.g., In Self Ship there is no Shipping Fee, but you will have to pay & use a third party courier service to deliver the product
Referral Fee + Closing Fee + Fulfillment Fee
Referral Fee + Closing Fee + Shipping Fee
Referral Fee + Closing Fee
Pay on Delivery
✓
✓
X
Prime Badging
Why Prime?
Yes
By invite only
Only for customers in nearby pincodes with Local Shops on Amazon
Increased Chance of winning the BuyboxIf more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”): one of the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement. Using services like Fulfilllment by Amazon, you can increase your chance of winning the Buy box
✓
X
X
Returns and Refunds
Amazon manges it
Amazon manges it (optional)
You manage it
Customer Service
Amazon manges it
Amazon manges it (optional)
You manage it
✕
Products with Prime Badge

Amazon jargon:

Fulfillment Center

Fulfillment Centers are integral to Amazon's advanced, global fulfillment network that lets you store your products safely with us. Fulfilment Centers store your products, which are then packed and shipped to your customers upon the receipt of orders.

Fulfillment Basics

Storage
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When your product is stored in a convenient location, it allows timely delivery and optimized distribution, leading to increased labor productivity and greater customer satisfaction.

In FBA, you will have to send your products to an Amazon Fulfillment Center and we will store your inventory.
In Easy-Ship or Self-Ship, you will have to store your products in your warehouse.
Amazon has 35+ fulfillment centers across India, ready to store and ship your products with FBA.
Packaging
✕
When you sell online, packing is crucial to making a great first impression with customers. Good packing also helps ensure your customers receive your products in perfect condition and have a great shopping experience.

In FBA, when an order is placed by the buyers, the product will be packed by Amazon.
For Easy-Ship or Self-Ship, you can purchase Amazon packing material to wrap your products or you can also use your own packing material.
As an Amazon.in seller, you have the opportunity to wrap your products in the world-renowned Amazon branded packaging, taking a step towards a great customer experience.
Shipping orders/Delivery
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An e-commerce system that provides fast, safe, secure, trustworthy, helps with customer queries and track their orders are some of the key aspects for the success of delighting online shoppers.

For FBA, once an order is received, the products stored at the Amazon Fulfillment Centre will be shipped and delivered to the customers by Amazon.
In Easy-Ship, you can schedule a pick up, and the Amazon delivery agents will deliver your products to the customer.
For Self-Ship, you will have to deliver your products to the customers on your own (with 3rd party courier services or your delivery employees).
If you choose FBA, your products will be delivered in 1 or 2 days. The delivery speed is based on the customer's location.
Want to compare the Fulfillment Channel Pricing? Click here
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