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AMAZON GLOBAL SELLING

How to start an export business from India?

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$200 credit towards fulfillment costs when you use Amazon Global Selling SEND

$400 credit for inbound placement costs

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.

How can I start my export business?

Decide where you want to export

The first step is to understand global markets and products in demand. This will help you decide what is the right marketplace for your business.

Get the required documentation

Obtain PAN and IEC (from DGFT). Application for IEC can be filled online directly on the DGFT website.

Find customers

Starting an offline export business might need you to participate in trade fairs and buyer-seller meets, which would cost both time and money. However, starting an export business with Amazon Global Selling is easy and simple. You can reach hundreds of millions of customers on 18+ Amazon global marketplaces.

Ship and receive payments

Timely delivery not only builds trust among your customers but also leads to repeated purchases. As an Amazon global seller, you have two options to ship your products – you can do it yourself through Merchant Fulfilment or MFN or let Amazon handle packaging and shipping products through Fulfilment by Amazon (FBA). You will receive payments in your Indian bank account in INR through our built-in currency converter in just 7-14 days.

Watch: Success stories of our export champions

Our sellers tell you why they choose to export from India with Amazon Global Selling

We manufacture our products in Coimbatore and sell them in the US, the UK, Germany, and France. This has been possible only through Amazon.
SrinivasanAtmos Green

We started our journey on Amazon internatational marketplaces in 2016. We were wondering how to take our products to global customers and Amazon was the perfect fit.
Natasha Tuli and Amit SardaSoulflower

We have been selling on amazon.com (Amazon USA) since 2009. We are proud that we can sell Indian products in the US through e-commerce.
Rupesh SanghaviVirVentures

We have been selling on Amazon for three years. Our growth percentage is not in hundreds but thousands.
Mohammed MobashirEstalon Leathers

Limited period offer. *Terms and conditions apply

Why export with Amazon Global Selling?

Starting an export business can be quite a challenge, especially if you are new to the industry. This is where Amazon Global Selling comes into the picture. With international logistics and state-of-the-art tools, starting and managaing an export business becomes hassle-free for sellers like you.

Increase your revenue

You can maximize your revenue by participating in international sale events like Prime Day, Black Friday and Cyber Monday across Amazon marketplaces (the US, the UK, Canada, Australia, Singapore, the Middle East, etc).

Demand for your products all year round

Not just Diwali, but your products will be in demand all through the year. For instance, if you are a sweater manufacturer and your peak demand is during or before the start of winter season in India, you can also sell your products in the peak winter season in Australia (June - August) or other geographies, thus, making profits round the year.

Fulfillment by Amazon (FBA)

To make delivery and shipping easy for sellers like you, we recommend Fulfillment by Amazon (FBA). All you need to do is send your products to Amazon’s warehouse. Amazon packs and ships it to the customer and also handles customer feedback/concerns on your behalf. If a customer returns the product, Amazon collects it and brings back to the fulfillment center again.

The advantage of direct selling

You can sell to international customers directly through e-commerce. For example, a customer in the USA sees your product on the amazon.com and orders it. You deliver the product and get payment in your preferred bank account (India or the US).

Amazon exports so far

150,000+ sellers

Since 2015, Amazon Global Selling has registered 150,000+ exporters from 28 states, 7 union territories, and 200+ cities across India.*

$13 billion

Amazon is on track to enable tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India by the end of 2024.

400+ million

Amazon has assisted Indian exporters in selling 400+ million product units to customers across Amazon global marketplaces.

How to register as an Amazon global seller?

1. Decide where and what to sell

Understand the market opportunity for your export business and select suitable international marketplaces where you want to sell. Amazon provides you export opportunities to North America, Europe, Middle East and Asia-Pacific.

2. Register and list your products

Register yourself as a seller in Amazon international marketplaces and list your products you want to export. Amazon has created Service Provider Network: A list of third-party service providers who can help you with creating and running a successful export business.

3. Deliver your products

Deliver your products internationally without any challenges. Use Fulfillment by Amazon (FBA) for shipping your products to any part of the world. You can also manage your own shipping via third-party service.

4. Get paid and grow your business

Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services like Amazon Advertising and Fulfillment by Amazon (FBA).

Frequently Asked Questions

Where can I export my products via Amazon?

Amazon Global Selling offers you access to export in 200+ countries and territories via 18 marketplaces: USA (amazon.com), Canada (amazon.com.ca), Mexico (amazon.com.mx) and Brazil (amazon.br) in Americas, UK (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Sweden (amazon.se), Poland (amazon.pl), Turkey (amazon.com.tr) and the Netherlands (amazon.nl) in Europe, UAE (amazon.ae) and Saudi Arabia (amazon.sa) in Middle East, and Japan (amazon.co.jp), Singapore (amazon.sg) and Australia (amazon.com.au) in Asia-Pacific.

What are the export products that I can sell on Amazon international marketplaces?

An Indian exporter can sell a range of products on Amazon across 30+ categories. The top selling product categories from Indian sellers are:

• Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
• Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
• Jewellery: Fashion and fine jewellery
• Leather: Wallets, bags, footwear, accessories
• Health and personal care: Bath towels, home care, toiletries, bath and body products, essential oils
• Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
• Ayurveda: Organic products, Health supplements, medical items, food and dietary supplements
• Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
• Toys and sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
• Office products and furniture: Notepad, novelties, cane and wooden furniture
• Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video and DVD, camera
• Books: Educational, novels, guides

Each product category may require separate licenses and documents, specific to the region of export, origin country and shipping mode. You can use Amazon’s third-party Service Provider Network for assistance in export compliance.

What is the procedure to register as an exporter through Amazon?

Amazon Global Selling has made export process is very easy for Indian MSMEs to sell internationally. To register as an exporter with Amazon Global Selling all you need is:
• Email address
• Valid business address
• Credit card with international transactions enabled
• VAT (only for Europe and Middle East marketplaces)

What is the cost to sell on Amazon international marketplaces?

The cost structure to sell on Amazon international marketplaces depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible allowing you to choose the most suitable combination for your business goals.