Amazon Great Indian Festival

India's Biggest Shopping Event

You can now participate in one of our biggest sale events for crores of customers across the country - the Amazon Great Indian Festival. This event is the biggest opportunity on Amazon to make your products discoverable to our customers and drive value for your business.


sellers across 500+ cities received an order


sellers recording their highest ever sales during this sale


sellers joined the Crorepati club during the 2019 Great Indian Festival

How can I participate in this festival?

New to selling on Amazon?
It's a great time to Start Selling. New sellers who participated in the Great Indian Festival grew by 3X.
With 15Cr+ customers on, you can become an Amazon seller and give your business national reach during the biggest shopping season of the Indian calendar.
Already selling on Amazon?
If you are alreeady a seller on, the best way to make the most of the Great Indian Festival is prepare for the potential increase in demand. Click the link below and sign in to your seller central account and you can get personalized recommendations for Prime, advertising, coupons as well as reward offers

How do I prepare for the sale?

With the largest number of customers visting during the Great Indian Festival, the best way to make the most of this sale period as a seller is to be prepared. As an Amazon seller, here's what you can do:
Make sure your top products are in stock
Inbound your products to Fulfillment Centers closer to customers
Set up sponsored product campaigns to increase reach
Price competitively to increase your chances to win the buybox
Registered Amazon Seller? Start preparing your Prime selection

Get ready for Amazon Great Indian Festival

Tips to prepare
Hear from our sellers

Get advice from our Amazon Saathis

Getting operations ready
Winning the Buy Box
Preparing with Prime

Participate in Sales ka Baadshah

Sales ka badshah

Become a Seller today

And we'll help you along the way whenever you need it.
It takes only 15 minutes to setup your account