Propel Global Business Accelerator 2024 is here!

Ready to build a global brand?
Registration closed

Season 4

AGS propel accelerator eligibility

Who can apply?

You are eligible to apply if you:
Own a startup that operates in the consumer goods
Have a Trademark status in India as a startup
Have a scalable supply chain to support global business expansion and demand
Have a unique product proposition
AGS Propel benefits

All your startup needs to export globally...

From mentorship to prize money, Propel Accelerator helps you get started and succeed in marketplaces across the world.
Amazon propel mentorship
Get 1:1 expert mentorship
Assist Indian startups with the right guidance and mentorship to create global brands from industry experts, and VCs; they can also get a chance to present their business proposition to top VCs.
Build your brand with Propel
Build a global brand
Get 1:1 free account management support to launch your brand in international markets with Amazon
Amazon Propel prize money
Receive prize money & financial benefits
Finalists will receive financial benefits of over $1.5 million, and top 3 winners will receive total equity-free grant of $100,000 from Amazon.
How Propel Accelerator works

How it works

Find out how you can apply, learn and participate in Propel Global Business Accelerator 2024.
1. Apply
Check eligibility criteria and apply for Propel Global Business Accelerator 2024 by filling in the required details.
2. Learn
Once selected, you will receive global product launch support, get access to exclusive workshop by experts, and total financial benefits of over $1.5 million.
3. Present
On Demo Day, present your business pitch to the jury including investors and experts who will select the top 3 winners, who will receive $100K grant from Amazon.

Meet our Propel alumni

VCs Speak

Amazon has made exports much easier with Propel and the Global Selling program. If you’re an entrepreneur, you can focus on your product and forget the rest.

Rajan Anandan
MD, Sequoia India and SEA and Surge

Propel Accelerator — an initiative by Amazon Global Selling, is interesting as it helps new-age brands test their products in international marketplaces.

Hariharan Premkumar
Head of India, DSG Consumer Partners

D2C startups can build a distinctive business with a marathoner’s mindset


Why consumer startups should focus on fundamental metrics, not vanity metrics


Easing India's path to becoming global export hub

‘Could be a game changer’ — Amazon India wants trade policy tweak to ease exports via e-commerce
Amazon announces Propel Accelerator Season 3
Amazon names Propel Startup Accelerator 2022 Winners; Solethreads, EcoRight and Go Desi bag top rewards

Our partners

Venture Capital Partners

Revenue-based financing partners

Community partner

Frequently Asked Questions

Get answers to the frequently asked questions about Propel Global Business Accelerator 2024.
What is the selection process and criteria?
The applicants will be evaluated by Amazon based on the following criteria:
  • Unit business metrics in the Indian market.
  • Scalability of the supply chain to support business expansion and demand.
  • Founding team credentials.
  • Unique proposition of the relevant product(s).
  • Submission of complete application form and required documents before the identified date.
Who is eligible to participate in Propel Global Business Accelerator 2024?
Any startup from the consumables space is eligible for participation in the accelerator program.
To participate in Propel Global Business Accelerator 2024, some of the requirements are*:
  • Own a startup that operates in the consumables space (ranging from groceries to beauty, bedding to kitchen, apparels to luggage – anything that can be sold on Amazon) with a working product and revenue generation in place.
  • Have an applied TM status in India as a startup
  • Have scalable supply chain to support global business expansion and demand
  • Have a unique product proposition
What benefits will startups receive?
Startups will receive the following kinds of benefits:

• Six months of end-to-end free account management support from Amazon seller support teams on market sizing and whitespace identification for global business launch & expansion
• Access to workshop sessions and mentorship from Amazon leadership, VC partners and veteran global brand owners. Workshops will cover key topics that would help startups as they scale, such as growth, organizational building and global expansion on Amazon
• The program will culminate with a ‘Demo Day’, where brands will pitch their business to key venture capital firms and Amazon leaders to seek follow-on funding. The top 3 winners will receive a total equity free grant of $100,000 from Amazon.
• The entire cohort will receive a host of financial benefits of over $1.5 million, including AWS credits and other benefits.
How many startups will be selected to the program?
The program will select up to 50 qualifying startups to the cohort.
Will there be participation from VC funds?
Yes, there will be active participation from top VC funds, industry leaders and successful startup founders in the program. There will be several opportunities to connect with industry stalwarts over multiple workshops, mentorship and networking sessions.
How much funding will my firm receive?
The Propel program does not offer funding, however it does offer $100K total in equity free grants to the top three winners on the Demo Day, where startups will pitch their products to our VC partners.
Currently, I do not sell my product globally. Can I still apply for the program?
Yes, definitely. If you are currently not selling your product on Amazon international marketplaces, Amazon will provide you with dedicated account management support including market sizing and whitespace identification for global business launch and expansion.
How many members from my team can attend the event?
We encourage the complete core team to participate in the events that can be done by registering your startup within the program. Please note, only one member shall register the startup on the portal.
What happens once the program is over?
Once the program is over, all the cohort members will be alumni and will be a part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.
Why Propel?
Propel’s unique value proposition is that it focuses on taking Indian brands global. We are backed by strong VC partners – Peak XV, Fireside Ventures, DSG Consumer Partners, Accel, Amazon Smbhav Venture Fund, V3 Ventures (Verlinvest) and Elevation Capital – and revenue-based financing partners Klub, Velocity and GetVantage, to offer your startup access to the best possible funding opportunities. In addition, our Amazon teams will provide end-to-end support in taking your product global and helping you navigate the exports landscape as smoothly as possible. If you have ever dreamed of creating a truly global brand – this is the right program for you.
What are the program timelines?
Applications will close by 14th June. The final cohort will be announced by mid August. The program will hold workshop sessions and mentorship from Amazon and industry leaders throughout the course of the year (1-2 sessions per week). The Demo Day will be held in January 2025.
When do the applications close?
Applications will close by 14th June.
I have more questions, whom can I reach out to?
Please write to
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