Make your startup a
global brand
Reach international markets. Find right investors. Get expert mentorship
and go global.
and go global.
What is Amazon Global Selling Propel Accelerator?
Focused on enabling Indian startups to expand globally, Amazon Global Selling Propel Accelerator is a rigorous eight-week program designed to help early-stage startups in the consumer products space to become international brands. As a part of the program, a cohort of select startups receive 1:1 mentorship from leaders, a platform to interact with investors and receive handholding support for global launch and expansion.
ELIGIBILITY CRITERIA
To participate in Amazon Global Selling Propel Accelerator, some of the requirements are*:
- Own a startup that operates in the consumer segment
- Have an applied TM status in India as a startup
- Be in an early stage funding, ideally seed to pre series A
- Have scalable supply chain to support global business expansion and demand
- Have a unique product proposition
Benefits for your startup
1:1 mentorship from experts and VCs
Startups will receive exclusive learning sessions from Amazon leaders, industry experts and VCs.
Access to Amazon ecosystem
Startups will get access to the Amazon ecosystem — international marketplaces, account management, workshops, advertisement and marketing initiatives.
Pitch your business proposition to VCs
Get an opportunity to present your business proposition to top VCs during Demo Day.
Prize money for winners
The top 3 startups will receive total equity free grant of $100,000 from Amazon.
Network and create a global brand today
Meet our mentors of Season 2
Jordan Gessaman,
Principal Product Manager - New Seller Success, Amazon
Manish Tiwary,
Head - Consumer Business, Amazon India
Vivek Somareddy,
Director - Fulfillment Channels, Amazon India
Ankur Waikoo,
Founder, Nearbuy.com,
Mentor, Angel Investor
Mentor, Angel Investor
Kanwaljit Singh,
Founder and Managing Partner, Fireside Ventures
Hariharan Premkumar,
Head of India, DSG Consumer Partners
Rajan Anandan,
Managing Director, Sequoia Capital and Surge
Sanjeev Bikhchandani,
Founder - InfoEdge, Naukri.com, Jeevansaathi.com
Highlights of season 1
500+
Applications
10
Finalists
3
Winners
Hear from industry leaders & season 1 winners
Amazon is a phenomenal platform for startups like us and we are hopeful to grow 10x if not more.Deep BajajSirona Hygiene
Watch how young entrepreneurs of Amazon Global Selling Propel Season 2 ventured out of the ordinary and dared to explore new possibilities.
Swadesh to videsh - A journey of Indian traditional products across the globe and the people who are taking it to the next level.
We build products for India and those are the products we will take to the world because the world is ready for an Indian brand.Meghana NarayanSlurrp Farm
Amazon has helped us showcase our products to customers globally and expand to six countries.Avnish ChhabriaWellbeing Nutrition
Kunal Kapoor meets Season 1 winners | Amazon Global Selling Propel Accelerator
Experts Speak | How Amazon Global Selling Propel Accelerator helps Indian startups launch globally
In the media
Amazon continues its resolve to support startups; declares winners of accelerator programme
Amazon launches start-up accelerator to help consumer brands access global markets
Slurrp Farm, two others to get $50,000 from Amazon's accelerator
Frequently Asked Questions
Get answers to the common queries about Propel Accelerator program
Who is eligible to participate in Amazon Global Selling Propel Accelerator?
How do I apply?
Applications are closed for this season.
How much funding will my firm receive?
There is no mandated funding amount that shall be offered within the program.
What is the selection process and criteria?
An early stage consumer startup based in India:
1) With a working prototype and strong early adoption
2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence
The applications will be evaluated based on the strength of the business idea/plan, team capabilities and relevance to the focus areas. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.
1) With a working prototype and strong early adoption
2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence
The applications will be evaluated based on the strength of the business idea/plan, team capabilities and relevance to the focus areas. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.
What happens once the program gets over?
Once the program gets over, all the cohort members will be alumni and will be a part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.
Will there be participation from VC funds?
Yes, there will be an active participation from top VCs, industry leaders, funds, successful founders and government partners in the program. There will be several opportunities to connect with industry stalwarts over multiple learning, mentoring and networking sessions. There is also a dedicated mentorship program where all selected cohort members will closely work with 1 VC across the timeline of the program (12 weeks).
What are the important dates and timeline?
The Amazon Global Selling Propel Accelerator program will be open and accept applications till 14th March 2022. The first shortlist will be announced by March 28th 2022. The top 15-20 startups will be inducted into an eight-week Accelerator program.
I have already raised Series-A funds. Can I still apply for Amazon Global Selling Propel Accelerator program?
We are focused on targeting seed and pre Series-A startups in the program. However, it all depends on a case-by-case basis based on factors mentioned above. So, go ahead and fill out the application and we will get in touch with you.
How many members from my team can attend the event?
We encourage the complete core team to participate in the events that can be done by registering your startup within the program. Please note, only one member shall register the startup on the portal.
Our partners
1. https://timesofindia.indiatimes.com/amazon-continues-its-resolve-to-support-startups-declares-winners-of-accelerator-programme/articleshow/85272801.cms
2. https://yourstory.com/2021/01/amazon-startup-accelerator-consumer-products/amp
3. https://www.business-standard.com/article/companies/slurrp-farm-two-others-to-get-50-000-from-amazon-s-accelerator-121081201579_1.html
2. https://yourstory.com/2021/01/amazon-startup-accelerator-consumer-products/amp
3. https://www.business-standard.com/article/companies/slurrp-farm-two-others-to-get-50-000-from-amazon-s-accelerator-121081201579_1.html
Build a global brand today
Participate in Amazon Global Selling Propel Accelerator and receive support to scale your startup internationally.
Expand globally today
Popular categories to sell online in India
© 2021 Amazon.com, Inc. or its affiliates. All rights reserved
