Propel  your brand to the global stage

Expanding Your Start-up? Make it a Success with Amazon Global Selling Propel Accelerator Program

We have our 10 finalists based on the applications recieved!
Take your Start-Up Brand Worldwide with Amazon Global Selling Propel
Amazon Global selling- taking local Indian products global
Consumer product start-ups face multiple challenges in establishing themselves in the industry. To ease these challenges, Amazon has launched its AGS (Amazon Global Selling) Propel Accelerator program!
A six-week program, which aims to accelerate your business growth by providing you the right resources, mentorship and a platform to take your start-up global.
How can AGS Propel Accelerator help your start-up succeed?
AGS Propel Accelerator will see participation from Amazon leaders (both domestic and international), top venture capitalists (VCs) and veteran start-up founders, all on the back of integration with Amazon ecosystem.
AGS propel accelerator program
Register now to take your start up brand to global level
Connect with Amazon Leaders & Potential Investors
Get an opportunity to partner with Amazon leaders through dedicated 1:1 session to discuss your business model, pricing strategy, marketing campaigns or anything that is affecting your business. On top of it, all cohort members will get a chance to pitch their business proposition to potential investors.
Register now to take your start up brand to global level
Connect with Veteran Start-up Founders
Follow the journey of start-ups that have made it big on Amazon, learn about their challenges, experiences, highs and lows and everything that was in between. These connects are designed to ensure that you get ready to make the best out of the program and the Amazon platform.
Register now to take your start up brand to global level
Access to Amazon Ecosystem
The cohort will be integrated with the Amazon ecosystem, which will assist on all fronts ranging from strategic business evaluation, product-market fit, advertising to drive business on the platform.
What’s in it for you?
If you register with the AGS Propel Accelerator program, here is what you get
Opportunity to create global brand through ecommerce exports
You can get 1:1 mentorship and learning sessions from Amazon mentors & VC partners.
Guidance and support to successfully launch your products on Amazon Global Selling Propel.
Global Expansion
Launch across any or all of 17 international marketplaces and 200+ countries giving you access to millions of new customers. Amazon will provide a dedicated support for navigating the new markets end-to-end for all cohort members.
Get Machine Learning (ML) driven insights into your business and tools to help grow, protect & differentiate your brand identity.
Demo Day
To conclude the program, we will provide a chance to pitch your business to top investors to discuss potential funding with them in an exclusive setup for cohort members.
Fulfillment by Amazon (FBA) service to export your products to international marketplaces right from India.
Prize Money
Get a chance to win a total equity free grant worth $50,000 to the top 3 start-ups of the program, basis the demo day presentations. The winning start-up will get $30,000; the 1st runner up with get $15,000 and the 2nd runner up will get $5,000.


Who is eligible to participate in the Amazon Global Selling Propel Accelerator program?
To be eligible to participate in the program, the applicant must fulfill the following criteria:
  • Should be a start–up operating in India primarily in the consumer segment
  • The start–up should be the sole owner of the brand of the products that are being sold/distributed
  • Should be the owner or official representative of the start–up in connection with the application for the program
  • Have strong early adoption metrics in launched markets
  • Strong vision of the founders to expand the start-up's operations in the short term
  • Willingness to participate in the 6 week (approx.) mentoring program & networking sessions hosted under the program
How do I apply?
Please register your brand by filling the application form
What is the selection process/criteria?
The applications will be evaluated based on the strength of the business plan, strong adoption metrics and team capabilities. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.
How much funding will my firm receive?
There will be an total equity free grant of $50,000 (Top team - $30,000, 1st Runner up - $15,000 and 2nd Runner up - $5,000). Additionally, there is a possibility of funding by a VC who will be a part of the demo day presentation.
What are the important dates and timeline?
The Amazon Global Selling Propel program will be open and accept applications till 7th February and the first shortlist will be announced by 11th February. The top 10 start-ups will be inducted into a six-week program. The detailed timeline for the same can be found below
I have already raised Series-A funds. Can I still apply for the Accelerator program?
Yes. We are aligned on targeting early stage start-ups. However, based on factors mentioned in FAQ 3, if there are synergies, we will be inducting Series-A start-ups in the program as well.
How many members of my team can attend the event?
This year, the whole event will be online and we encourage the complete core team to participate in the events by registering your start-up in the program. Please note that only one member shall register the start-up on the portal.
Give your start-up the right direction.
Join Amazon Global Selling Propel Accelerator program today!

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