To be eligible to participate in the program, the applicant must fulfill the following criteria:
- Should be a start–up operating in India primarily in the consumer segment
- The start–up should be the sole owner of the brand of the products that are being sold/distributed
- Should be the owner or official representative of the start–up in connection with the application for the program
- Have strong early adoption metrics in launched markets
- Strong vision of the founders to expand the start-up's operations in the short term
- Willingness to participate in the 6 week (approx.) mentoring program & networking sessions hosted under the program