Everything your brand needs to go global
From mentorship to prize money, Propel Global Business Accelerator helps Indian D2C brands get started and succeed in marketplaces across the world.
Get 1:1 expert mentorship
Get the right guidance and mentorship to create global brands from industry experts, and VCs. Also, a chance to present business proposition to top VCs.
Build a global brand
Benefit from 1:1 free account management support to launch your brand in international markets with Amazon.
Receive prize money
Top 3 winners will receive total equity-free grant of $100,000 from Amazon.
How it works
Here’s how you can participate in Propel Global Business Accelerator 2025.
1. Apply
Check eligibility criteria and apply for Propel Global Business Accelerator 2025 by filling in the required details.
2. Learn
Once selected, you will receive global launch support and access to exclusive workshop by experts.
3. Present
On Demo Day, present your business pitch to the jury including investors and experts who will select the top 3 winners, who will cumulatively receive $100K equity-free grant from Amazon.
A glance at the Propel season 4 alumni
VC Speak
Amazon has made exports much easier with Propel and the Global Selling program. If you’re an entrepreneur, you can focus on your product and forget the rest.
Rajan Anandan
MD, Peak XV
Propel Accelerator — an initiative by Amazon Global Selling, is interesting as it helps new-age brands test their products in international marketplaces.
Hariharan Premkumar
Head of India, DSG Consumer Partners
Our partners
Frequently Asked Questions
Get answers to the frequently asked questions about Propel Global Business Accelerator 2025.
What is the selection process and criteria?
The applicants will be evaluated by Amazon based on the following criteria:
• Unit business metrics in the Indian market.
• Scalability of the supply chain to support business expansion and demand.
• Founding team credentials.
• Unique proposition of the relevant product(s).
• Submission of complete application form and required documents before the identified date.
• Unit business metrics in the Global market.
• Unit business metrics in the Indian market.
• Scalability of the supply chain to support business expansion and demand.
• Founding team credentials.
• Unique proposition of the relevant product(s).
• Submission of complete application form and required documents before the identified date.
• Unit business metrics in the Global market.
Who is eligible to participate in Propel Global Business Accelerator 2025?
Any D2C brand from the consumer goods space is eligible for participation in the accelerator program.
ELIGIBILITY CRITERIA
To participate in Propel Global Business Accelerator 2025, some of the requirements are*:
- Own a brand that operates in the consumer goods space (ranging from groceries to beauty, bedding to kitchen, apparel to luggage – anything that can be sold on Amazon) with a working product and revenue generation in place.
- Have an applied TM status in India as a startup.
- Have scalable supply chain to support global business expansion and demand.
- Have a unique product proposition.
What benefits will D2C brands receive?
D2C brands will receive the following benefits:
• End-to-end free account management support from Amazon seller support teams on market sizing and whitespace identification for global business launch and expansion.
• Access to workshop sessions and mentorship from Amazon leadership, VC partners and veteran global brand owners. Workshops will cover key topics that would help startups as they scale, such as growth, organizational building, and global expansion on Amazon.
• The program will culminate with a Demo Day, where brands will pitch their business proposition VCs. The top 3 winners will receive a total equity free grant of $100,000 from Amazon.
• End-to-end free account management support from Amazon seller support teams on market sizing and whitespace identification for global business launch and expansion.
• Access to workshop sessions and mentorship from Amazon leadership, VC partners and veteran global brand owners. Workshops will cover key topics that would help startups as they scale, such as growth, organizational building, and global expansion on Amazon.
• The program will culminate with a Demo Day, where brands will pitch their business proposition VCs. The top 3 winners will receive a total equity free grant of $100,000 from Amazon.
How many D2C brands will be selected to the program?
The program will select up to 100 qualifying brands for season 5 cohort.
How much funding will my brand receive?
The Propel program does not offer funding, however it does offer $100K total in equity free grants to the top three winners on the Demo Day, where startups will pitch their products to our VC partners.
Currently, I do not sell my product globally. Can I still apply for the program?
Yes. If you are currently not selling your product on Amazon international marketplaces, Amazon will provide you with dedicated account management support including market sizing and whitespace identification for global business launch and expansion.
What happens once the program is over?
Once the program is over, all the cohort members will become alumni and will be part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.
Why Propel?
Propel’s unique value proposition is that it focuses on taking Indian D2C brands global. We are backed by strong VC partners – Peak XV, Fireside Ventures, DSG Consumer Partners, Inflection Point Ventures, Amazon Smbhav Venture Fund, V3 Ventures (Verlinvest), and Elevation Capital – and revenue-based financing partner GetVantage, to offer your startup access to the best possible funding opportunities.
In addition, our Amazon teams will provide end-to-end support to take your product global and help you navigate the exports landscape. If you have ever dreamed of creating a global brand – this is the right program for you.
In addition, our Amazon teams will provide end-to-end support to take your product global and help you navigate the exports landscape. If you have ever dreamed of creating a global brand – this is the right program for you.
When do the applications close?
Applications will close by 31st July 2025.
I have more questions, whom can I reach out to?
Please write to ags-propel@amazon.com
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