With the intent to secure intimate and menstrual hygiene for women, Deep and Mohit Bajaj founded Sirona – the parent company of PeeBuddy, in 2015. As one of the 3 winners of the Propel Accelerator program, Sirona has expanded and established its customer base to UK and USA.
“Even though global wasn’t on our radar initially, the convenience to market the products and sell to customers abroad through Amazon has been a smooth process. Through the click of a button, I can sell my products to a customer in New York, sitting at home here in India. Amazon has surely increased the accessibility for start-ups through its global initiative,” shares Deep. Along with PeeBuddy, the brand also provides disposable toilet seat covers, sprays, rash creams, underarm sweat pads, wet wipes for intimate areas, biodegradable black sanitary pads, first period kit for women, period pain relief patches, and menstrual cups.