In India, it is common for businesses to set up shop or enhance their existing business to increase sales during the festive season. And rightly so, since it is that one time of the year when orders pour in from every corner of the country. Companies constantly try to boost marketing, shipping quality, etc in hopes of getting the most out of this saga that lasts over a month.
But among these, the biggest challenge that businesses may face is the question of what to sell. Sure, you are ready to reap massive profits during the festive season by catering to customers all around the country; but what is your product?
Finding the ideal bunch of products for your business is nothing short of a task. It has to be in demand, easy to sell, and something that can fetch you good profits since that is the end goal of any business. But how do you find what to sell
Well, that is exactly what we are here for! Read on to find out answers to all your questions about finding the perfect product for your business this festive season.
There are three important actions you will need to take care of first to aid you in finding profitable products for the festive season. They are-
what your customers want to buy. During the festive season, buying patterns of your customers are likely to change. Using this to your advantage is vital to increasing sales. There is scope to sell not just evergreen products, but also seasonal ones; and in much higher quantities.
For eg. If you are a business that makes handicraft products, then it might be the perfect time to pivot your attention to creating and selling diyas or lanterns. Festivals like Diwali create massive demand for products like these, which then convert into sales. Research
the top-selling products. This is almost the same as looking at last year’s question paper to expect what type of questions may be asked in the current examination. Try to find out what products are brought frequently during the period, and which of them are the most profitable. Surely, you will need to filter more to get a more focused idea.