How to start an online store for your business

21/07/2021
Starting your online store is a big and exciting decision. It starts a new journey for you. So make sure you do it the right way. Here’s a guide to starting your online store that involves considering each little factor at every step to give a perfect start.
If there’s a better time to start your online business, it’s now. It’s exciting and challenging and it holds the power to change your life. But before you jump into the whole new world of online selling, it’s better to do a little research, understand the process, and weigh your options to find the right path for yourself. Because starting a business is a big step in your life and you don’t want to start on the wrong foot.

So here’s a quick guide to taking you through the process of establishing your online store.
  • Choose your Product
  • Find a Marketplace
  • List or Add the products
  • Access Shipping options
  • Setup your payment gateway and method
  • Prepare to Launch

1. Find your product

This is the first and the most critical step as your entire business depends on what you sell. Your product should sit perfectly between:

- your interest, so you’re always passionate about your business and take it to new heights,
- a good profit margin because after all, you’re doing business to make money, and
- something that will be in demand or can solve a problem for your customers. This helps in keeping your sales incoming and business running profitably.

2. Choose your marketplace

Once you decide what to sell, the next thing to figure out is where to sell. Now you have two options to start your online store - selling on an existing eCommerce platform or creating a new website.

For selling on an eCommerce, you need to:
- register on that platform as a seller, and
- add your product

This registration and on boarding process can be different for various platforms, including the addition of business details, store name, product, shipping options, etc. Complete the due process to start selling on any of your desired marketplaces.

To start your own website then you need to:
- Buy a domain name for your website
- Choose a website hosting service to set up your website
- Create a theme for your website
- Create all the required pages like the home page, about us page, product pages, contact page, etc.

You can choose either way depending on your business requirements.

3. Add the products

After joining an eCommerce platform as a new seller or creating your own online store, you need to add the products. Add as many details as you can to increase product credibility. Follow this checklist for your product page:
- A clear and simple product name that contains the relevant information
- Pricing details, quantity, variants (size, color, etc.), shipping options, offers (if any)
- Product description for customers to understand more about it
- Product bullet points to highlight the important features or specialties of your product
- Product images and videos for a visual representation of how it looks and functions

4. Assess shipping options

Choosing your shipping options is important as it defines your service quality. You can either have your own shipping and delivery team to take care of your orders or you can tie up with a delivery partner to ship your products. Also, the quality of your shipping service should be premium from day one. For this, ensure the packaging is good so the product is not damaged during transportation and delivery. Adding free delivery is a bonus, as it reduces the burden from your customer’s shoulders, so it’s great if you can offer that.

5. Set up payment gateway

Setting secure payment gateways is crucial for your business. Make sure you provide reliable and known payment modes so people do not hesitate to make a purchase. Add payment options like debit card, credit card, UPI payment, net banking, mobile wallet options, and lastly COD or cash on delivery. The important thing to look for while setting it up is that the payment method should be really quick and simple. The more complex paying gets; the more drop-offs you may observe as your business starts running.

6. Prepare to launch

When you’ve finished setting up everything, it’s time to finally launch your business. Recheck everything before launching. Also, you might want to make some buzz about your upcoming business, so people know that your products are now available to be bought. You can announce your launch on your personal social media page and also create a separate social media handle for your business to share timely information.

All set? Hit the launch button to enter a new journey!

Setting your online store on Amazon.in

Creating your own website for your business can be a laborious process as you have to do everything from scratch on your own. A seller should focus on establishing a successful business and should not worry about anything else. And that’s what Amazon aims for. From the product page to the payment gateway, everything is laid out in the simplest form for you on Amazon. All you need to do is register as a seller and add your product. Starting your Amazon business is simple, efficient, and is just a few steps away. You only need to provide your:

- GST details
- PAN details
- Email ID

And voila! You can become a seller in a snap of fingers!
You can also ask for help at every step of your registration.

Adding products is easy with Amazon, as it already has a list of product categories. You can simply choose your product from the list and complete your product page to get started. Amazon has got different shipping modes - FBA, Easy Ship, and Self ship, each with its own benefits, to make shipping easy for you. With its FBA and Prime services, you get to offer free and fast delivery to your customers. It also takes care of your storage, packaging, shipping, delivery, customer services, and returns. This means more time in your hands to focus on the important aspects of the business.

So if you’re looking to start your online business, Amazon.in is the right place for you. Start your registration today and enjoy your seller journey.
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