1. Business to Consumer (B2C)
: It is the most common form of eCommerce business. In this model, you order your product on an eCommerce platform who then sends a notification to the seller, who then dispatches the product which is received by you. Anything the consumer buys online— their favourite pair of shoes, household appliances, books, dresses etc — all come under the Business to Consumer model.
Pro-tip: "Enriching customer experience would be of utmost importance here considering this model depends on it for it to be successful. An exclusive feel can help you with the same. Launching your business with an edge of exclusivity creates an urge within the customers to buy. Services like Amazon Accelerator
essentially take care of such tasks for you to help you focus on the most important task - to sell better to your customers."
2. Business to Business (B2B)
: When a business purchases goods or services online from another business then it is referred as Business to Business. Retailers who purchase their wholesale products online are one of the best examples of this type of e-commerce business. For example: Amazon also provides Business to Business services which can help you discover a faster and smarter way to do B2B buying online.
Did you know: According to a recent survey,
60% of B2B tech buyers in 2021 were millennials.
3. Consumer to Business (C2B)
: Many freelancers, designers, artists and photographers licence their art pieces to businesses for publishing. This online transaction of services from an individual to a business comes under C2B. Thus, under this model, businesses allow individuals to sell goods and services to companies. This business model is gaining popularity among the freelancers and work-from-home individuals who are offering their services to companies. Pexels is one such website which provides royalty free images and videos from creators.
4. Consumer to Consumer (C2C)
: Have you sold any of your things online to another customer? If yes, then you come under this category of eCommerce business. In this model, a consumer sells goods and services directly to another consumer. Imagine, you list an old camera on any eCommerce platform and another customer sees the product and buys it. This sort of transaction will fall under the C2C category. In this case, the eCommerce business will only charge a samll commission for using their website. OLX, Quikr are such websites which help in buying, selling, and exchanging products and services.