All About Selling

Seller services by Amazon that ensure maximum profits during the 2022 festive season

03/10/2022

The 2022 festive season may be one of the most anticipated couple of weeks for 9. This is the one time of the year that buyers have been waiting for too, to loosen their pockets after a two-year-long pandemic forced them to stay indoors. Due to this, industry experts expect the GMV or Gross Merchandise value of sales on e-commerce platforms to be worth around ₹97,700 crores as compared to just ₹65,100 crores back in 2021.

sell on amazon representation of products sold online

For these reasons, it would make sense to think that this festive season is the best time to start an online business or enhance it further if you already own one. With a community of more than 10 lakh sellers and a reputation as one of the best e-commerce platforms not only in India but also globally, Amazon becomes an easy choice when it comes to choosing a platform for the same.

But what can you do to make sure that you use Amazon to its fullest potential?

The answer is simple. Amazon has best-in-class services and programs that are carefully curated keeping in mind both your experience as a seller and your buyers’. Efficient use of these will not only help you in increasing sales but also in strengthening your brand name.

sell online on amazon and get access to multiple tools that help your grow your sales

If you are not sure of what exactly these services are, or how they can help, then we’ve got you covered. Mentioned below are some services by Amazon that will make sure that your business flourishes this festive season and thereon!

A complete solution for your Logistics needs

Amazon FBA- Fulfillment by Amazon or FBA is a complete logistics solution by Amazon. It takes care of storage, packing, shipping, delivery, and customer support for your business, while you can focus completely on other aspects of your organization’s growth. FBA also gives your products the Prime Badge which has the option for same-day or next-day delivery for eligible customers.

Since the festive season is likely to fetch you orders from all around the country, a service like FBA will turn out to be highly beneficial, since Amazon delivers to every deliverable pincode in the country. To know more about this service and how it can help you, click here.

To step up your marketing game

Sponsored Products- While your product line may be innovative, or something you are sure customers may be interested in, it may not sell as quickly as you would imagine. However, reaching out to the right customers at the right time increases your chances of getting an order considerably. So what better way to showcase your product than when your customer is, indeed, shopping?

Sponsored products will increase your product’s visibility by showing up on the Amazon website of your target audience. With this service, your product may also end up on the first page of Amazon.in search results. This way, you will be able to convert Amazon’s customer traffic into potential sales with ease.

To make products more appealing

Coupons- Creating special offers on your products will ensure more customer engagement and orders. Since there may be a huge number of orders due to festive sales, focus on the quantity rather than pricing. Think of yourself as a customer. Who doesn't like an attractive deal?

Deals- Amazon has a “Today’s Deals Page” which features limited period promotional offers. Providing these on your products may help you land on the page which may help in reaching your customers quickly.

Automate Pricing- This is a tool you cannot miss out on. Automate Pricing helps by adjusting your product prices automatically, which will increase the chances of winning the Offer Display while also competing efficiently against your competitors.

To solve any problems you face while selling

Contact Seller Support- While Amazon is a very easy-to-use platform, there may be doubts or issues that you would need to resolve quickly to not miss out on potential customers. Amazon boasts of a trained seller support team to help you 24/7 with all problems you may come across.

To understand customer behavior and reduce returns

Voice of Customer Dashboard- The Voice of Customer Dashboard is everything you will need to get an idea of how a particular product or the entire business is performing. With an elaborate interface where you can analyze customer feedback, this dashboard will prove to be extremely helpful.

Using the dashboard, you will be able to make changes according to your customers’ liking and delete extremely negative feedback, to increase the buyer’s satisfaction with your business.

Access to highly effective and dedicated programs

While Amazon does feature an abundance of services, it also provides dedicated programs for you to sell better. Some of the many programs you can opt for are-

As you explore Amazon, you will come across several other programs and services that can ease your selling experience and help you achieve your business targets. This is because the platform is ever expanding to cater more efficiently to the seller.

So now that you have an idea of the services and how selling on Amazon may be exactly what you need this festive season, don't wait up. Start setting up your shop for some massive profits today by registering now!

Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

Try the Amazon Beginners Guide

Learn more on becoming an Amazon Seller