Sell dresses online – A step-by-step guide

by Swati Bucha on 10/08/2017
Sell dresses online
Indian designers and retailers have reported a huge surge in demand for dresses by average Indian women. This surge is not only witnessed in metro cities but also smaller urban centres where women now look for a greater variety in their wardrobe. This surge has seen a remarkable 30-40 per cent* increase in demand for dresses from tier II-III towns. From the classic little black dress to peplums, skaters and sheaths, dresses are surely catching the fancy of the Indian ladies.

To benefit from this growing market, you can set up your online dress store on Amazon. To set up your store on Amazon, all you need to do is, follow these 3 simple steps:

Step 1

Sign up on Amazon: To register as a seller on, you need to sign up and fill in your details such as name, legal name and contact details and your account will be created.

Step 2

Fill in your business details: Enter your store name and select Clothing & Accessories for selling dresses on Amazon. After selecting the category and filling address details, you’ll get an option to choose how you want to ship your orders. You can read this simple guide to shipping options available for an Amazon seller to know which option is best for you. Update your GST details and request approval. Since Clothing and Accessories is a restricted category at Amazon, you are required to request for an auto approval by filling a small form.

Step 3

List dresses on Amazon: Once you’re done with the above steps, you’re ready to list your products on Amazon. You can choose one of the four methods to list on Amazon. Also, to help sellers sell same dresses in different sizes and colours, Amazon lets you create variations by grouping different varieties of the same dress on a single product page. You can read how to create product variations.

And you’re done!

So, if you think you are ready to sell dresses on Amazon, start your journey now! Also, learn how Amazon will help you once you are registered with us.

The Economic Times: Booming demand makes dresses fastest growing segment for India's retailers
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