“Sales multiplied 5X in the first 36 hours with more than 75% of the orders shipped within a day from FBA to more than 700 cities
- Priyanshu Jain from Alan Jones Clothing on the Great Indian Festival 2019
From this seller anecdote, you get an idea of how effective the sale periods are in India. The festive season, especially the Great Indian Festival
is the harbinger of many opportunities for Amazon sellers. This is the time when you get a chance to grab more sales for your business and chances of growing your business to new heights.
You might think “How impactful the Festive sale can be for me?” Well, to answer your curiosity and help you understand its importance, here are some stats from the Great Indian Festival 2019:
1. 3X increase in sale from non-metro cities
2. Around 15,000 sellers witnessed a 2X growth in sales
3. Over 65,000 sellers from 500+ cities received orders in just 5 days
4. 1.5X increase in sales for newly launched sellers
You can be a part of these numbers too if you play your cards smartly. No seller should let this opportunity go in vain. You need to be prepared in advance to increase your chances of pocketing as much profit as possible. So how should you prepare for such a huge festive sale period?
Here’s what you need to do: