5 Things A Newly Launched Amazon Seller Should do Immediately

Get started on the right foot

22/06/2020
Imagine you start a business and someone guides you at every step to run it perfectly. Wouldn’t that be great? Advising on what to do and what to avoid. Helping you in growing your business.

All this may sound too good to be true. But it is actually possible with Amazon. We understand the importance of setting foot the right way while starting your new online business. To make business easier for our sellers like you, we provide every possible help. We want our new sellers to have a great launch. Because starting the right way removes the inconveniences and difficulties as the business grows. That’s why we’re here to share our secret sauce.

As fruitful as all our services are, there are certain tools and services that can be quite helpful in kick-starting your business. So here are our five services and tools that the new sellers should not miss out on.
How to start selling on Amazon with Seller Unversity page

1. Seller University

What’s the fastest way of growing your business? If you ask us, it is getting to know about your market inside out. And what better way to learn about something than enrolling yourself in a university!

No don’t worry, we are not sending you to any real university. In fact, we bring the Seller University right at your doorstep. With the seller university at your service, you can learn
● managing your account
● listing products
● managing orders
● using Amazon services and tools
● policies and regulations
● product pricing
● product advertising
● product promotions, and much more

It has different platforms to make learning easy - videos, study materials, online webinars, and classroom training.

As you enroll in Seller University:
● You get to learn at your ease with 150+ languages, including English, Hindi, and regional languages
● You get to attend classroom training, available in more than 17 cities, teaching in regional language
● You get fresh content each week by our experts to keep updated
● You get recorded sessions to re-learn anytime, anywhere
selling online representation of online store

2. Product Catalog

Just like you need a salesman at a local store to persuade your customers to buy your product, you need a product catalog for your online business. It takes care of providing all the details to the customers to help them buy your products.

Having a catalog is easy. Here’s what you need to focus on:

● Create a simple, easy to understand product page title.
● Add all details about the product like product color, size, specifications, who/where can it be used, etc.
● Every Amazon product needs at least one image. The main image is what your customers see while searching. So make sure you add high-quality, information-rich images that are clear and easy to understand. Amazon has general image standards to help you while uploading product images. You can also add product videos to show how it works.
● It may not be possible to include every detail in the product description. You should add frequently asked questions (FAQs) to help your customers make a buying decision.
How FBA works inforgraphic

3. FBA

FBA helps you store your inventory in Amazon’s fulfillment centers and takes care of your shipping. Fulfillment By Amazon lets you focus on more essential aspects to grow your business.

● Once you enroll for FBA, you get a Prime badge. It means you get unlimited free one-day and two-day delivery options. And this is what most of the customers want now. It helps build customers’ trust and loyalty.
● With FBA, you may get to see an increase in your sales by three times. Joining FBA makes your products more visible and more competitive, increasing your chances of getting more sales.
● As an FBA member, you get a stress-free Amazon operation. We take care of all the logistics like maintaining your inventory, taking care of your packaging, shipping, delivery, and returns. You can focus on growing your business.
● With Cash on Delivery (CoD) extensively used in India, you can fulfill your orders using Pay on Delivery facility through FBA, and get the funds deposited directly in your bank account.
● FBA has a flexible payment structure, so you pay only for the services you use - no additional subscription fees, no minimum units, and no start-up fees.
boost product visibility Sponsored Products representation

4. Sponsored Products

The fastest way to get visibility to your product and gain customer’s attention is through advertising. At Amazon, we feature sponsored products through which your product gets discovered on more visible places like the first page of search results and related product detail pages. This makes it easy for any customer to find your product, which may increase your chances of landing a new sale.

Amazon ads are cost per click. Running them is in your hands as you get to decide the budget and choose how much to bid per click. Your bidding can be as low as Re. 1. Once you launch your ads, you can analyze their performance metrics and can modify accordingly for more sales.
selling online representation of online store

5. Product Promotion

All the customers look forward to deals and sales. Sellers should leverage special occasions and festivals to offer lucrative deals. We offer opportunities like Diwali sales, Great Indian Sales, End of the season sales, and many more, where sellers can potentially attract more customers and sales.

● You can set different types of promotions like offering a discounted rate for your product or applying a ‘Buy One Get One Free’ deal.
● You can also choose your promotion criteria, whether you want to give offers on the purchase of a minimum quantity of your product or when the customer spends a minimum amount.
● The best part - it’s a stress-free process. You can auto-schedule your promotions, including the start-to-end date along with time, and set a tracking ID for each purchase made.

Once your product promotion starts, just sit back, relax, and watch your sales grow.
So these are the top five services that help all our sellers to kick-start their Amazon business. We recommend all our sellers to focus on and make use of these tools and services. If you are an existing or a new seller, check if you’ve got these benefits covered. If you’re planning to join the Amazon marketplace, well, it’s the perfect time to jump in and start your online business.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
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