Sell more with the Seller Success Guide

New sellers who adopt services in the Seller Success Guide can also get an opportunity to get benefits worth up to ₹ 23,000 in New Seller Incentives.

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What is the Seller Success Guide?

Launching your seller account on Amazon.in is the first step towards starting your online business on Amazon.in. If you're a newly launched seller, you might not know what steps you can take to set yourself up for success. To help you fuel your growth, we created this Seller Success Guide that lists 5 important steps you can take in your first 30 days after launching your account.

Follow these steps to grow your business at an accelerated pace and achieve an 11x higher likelihood of earning ₹ 1 lakh or more in gross sales within 60 days of launch.

As a newly launched seller, you can:

Add more Listings and improve Listing Quality

Select the right Shipping option

Create Sponsored Products ads

Ensure your products are Priced Competitively

Enroll your brand in Amazon Brand Registry

While exploring these services, you can also be eligible for upto ₹ 23,000 in New Seller Incentives.

Seller Success Guide Steps

Add Quality Listings

Increase sales with better listings

Add more listings

Add at least 10 or more product listings on your seller account on Amazon.in for higher chances of getting an order. You can increase the visibility of your store and get more views and orders by adding more listings.

Improve listings quality

You can add product details to potentially improve product views and sales. Enchancing the product detail page can lead to higher product discoverability and also help reduce customer returns.

Use A+ Content

If you're a brand owner, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. With A+ Content, you can add videos, enhanced images, and product-comparison charts that inform and inspire customers.

Learn more about A+ Content

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New Seller Incentives

Listing offer

Add selection to be eligible for rewards up to ₹ 2000

See all incentives

Sellers with more than 10 unique listings with high quality content and images get 7 times higher sales in the first year after launch.

Choose the right Shipping Option

Get noticed with Prime badge

Delight your customers with fast product deliveries. If you choose Fulfillment by Amazon (FBA), Amazon will store, pack, and deliver your products to the customers. You will also get the Prime badge that represents fast, free shipping and reliable customer service to customers. You can also enroll with Prime through Self-Ship or Easy Ship.

Learn more about FBA

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Advertise your products

Drive discovery for your products

Once you have quality listings, promote your products on the Amazon.in marketplace through advertising. Sponsored Products ads can help customers find your products. Spend at least ₹ 5,000 on your best prices and listed products. This may help your products appear in highly visible places on Amazon.in.

Learn more about advertising

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New Seller Incentives

Advertising benefits

Free credits of ₹ 1,000 on launch on Amazon Ads

Additional free credits upto ₹ 5,000 on the basis of cumulative spends

See all incentives

New sellers who invest more than ₹5,000 in sponsored ads achieve a 12x higher likelihood of achieving sales worth ₹1 lakh or more within 9 weeks of launch

Offer competitive prices

Stay competitive with pricing

Suggestions to manage the prices of your products:

Move fast: Change your prices in response to the events you choose, keeping them sharp in a dynamic environment.

Price competitively: Potentially increase your likelihood of being the Featured (Buy Box) Offer.

Do more: Automate pricing decisions to give yourself more time to focus on other important aspects of your business.

Watch overview

Brand Registry

Protect and build your brand

Sellers who register as brand owners achieve 5x higher sales. If you're a brand owner, enroll into Amazon Brand Registry to add branded listings. Brand Registry unlocks a suite of protection tools and selling benefits designed to safeguard your intellectual property, grow your audience, and increase sales.
If you are an authorized distributor for an existing brand, get gating approval to add offers to that brand’s listings.

Learn more about Brand Registry