4 Benefits SMBs gain from selling on Amazon during the festive season

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India is a country that spares no expense during any occasion that calls for a celebration. Due to this, festivals have always been a great opportunity for businesses to grow and find their place among some of the best in their field.

A major category of sellers who have managed to successfully scale their businesses while leveraging the festive seasons is SMBs. SMBs, or Small and Medium-sized Businesses are considered the backbone of our country’s economy since they form one of the biggest communities of entrepreneurs.

The reason for it being considered so crucial for the economy also comes from the fact that it contributes over 30% of the country’s GDP growth annually. The festive season is nothing short of an actual festival for these businesses, as a major chunk of them end up making staggering profits during the time.

But why exactly do these SMBs flock to Amazon during the festive season?

While being one of the biggest e-commerce platforms in the country, Amazon boasts of several benefits that can be highly advantageous for any kind of business. To help you get more clarity on what we mean by this, here are four benefits you gain from selling on Amazon during the festive season as an SMB.

1. Access to a huge chunk of customers

Amazon boasts a user base that consists of more than 100 million people. Registering as a seller on Amazon directly gives you access to this big pool of potential customers which in turn ensures sales. In short, the area you cater to broadens drastically, enabling your business to be easily accessible even from far away locations.
sell to crores of customers by registering as a seller on Amazon
The festive season especially is a time when you may end up getting orders from every part of the country. Services like FBA and Easy Ship by Amazon can be quite beneficial at such times, as these shipping partners can reach every deliverable pincode in India. If you are looking to cater to your customers abroad, then Global Selling by Amazon can be an excellent choice.

2. A quick financial boost

Whether you are a new seller or someone who has been in the e-commerce space for long, it is obvious that scaling your business can require money. Naturally, the scarcity of monetary resources may cause the growth of your business to stunt. SMBs do not typically feature heavy investments or funding, which means that they rely majorly on the profits to put back into their business and grow eventually.
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To get a major financial boost that can help you with your future plans, Amazon is undoubtedly the best place to sell during the festive season. This is because Amazon hosts The Great Indian Fest, which is one of the biggest shopping fests in the country. SMBs have historically been some of the most successful during this period. Infact in 2021, about 30,000 sellers become lakhpatis, while more than 21,500 sellers recorded a 3X spike in sales, during the festive season alone.

3. Growth in Brand Reputation and Recognition

While having a platform of your own is an option, many a time, you may end up losing customers. This is because even today, a huge number of buyers are unsure of the safety of new platforms or websites they discover. On the other hand, Amazon has positioned itself as a reputed e-commerce platform over the years.

During the festive season, your business will be exposed to millions of customers. In short, your company’s visibility will peak during these days. It is the best time for your SMB to capture the attention of customers and make it a recognizable organization. Moreover, catering to your customers in the best way possible will ensure a stream of orders even after the festive season is over.

4. Exposure to Effective Services and Programs

Amazon is a platform with a network that extends across the world. It is currently the number one E-commerce company not only in India but also in the entire world. As an organization with such an extensive grasp of online selling, Amazon can be relied on for helping you grow your business with ease while increasing sales.
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It consists of a huge number of services and programs, that can help you scale your business, irrespective of the kind of business you are, or the target market you wish to capture. For eg. If you are an SMB that sells handicrafts, you can leverage Amazon’s Karigar program to avail benefits like higher visibility, marketing support, personalized training, account management, etc.

In short, Amazon, while facilitating you to conduct business efficiently and to a huge audience during the festive season, also gives you an option to access its highly effective programs and other offerings. What more could you ask for?

Now that you have an idea of why more than 10 lakh SMBs chose Amazon as their e-commerce platform to sell products, why not give it a try yourself? Who knows, you might become a lakhpati too, just like the others! So stop waiting, and start selling on Amazon today, by registering here!

Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

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