What are the advantages of a seller portal

by Swati Bucha on 22/11/2017
seller portal advantages
E-commerce has arrived in a big way. The size of the market is huge and growing rapidly by the day. Whenever you decide to sell online, the first question that comes up is whether to go in for your own product portal or market your products on a seller portal. There are several advantages of using a seller portal, let us take a look at some of the advantages of a seller portal first:

The size of the market:

In Asia, India is ranked second* to Malaysia with an e-commerce compounded annual growth rate (CAGR) of 23 percent, followed by Indonesia and the Philippines. India is one of the fastest growing e-commerce markets around the world, with millions of new internet users taking advantage of inexpensive smartphones. As of 2016, India had 320.57 million mobile phone internet users and forecasts estimate 492.68 million Indian mobile phone internet users by 2022. It is estimated that e-commerce sales in India would rise* from 331.77 in million US dollars in 2017 to 511.89 in 2022. The volume of sales is mind-boggling. The largest slice of sales being through app-based e-commerce marketplaces, it is an excellent reason to opt for a seller portal.

Makes your brand stronger:

Because of the reach of e-commerce portals, many people buy your product and post reviews of the same. More the number of reviews, the higher your brand gets pushed up in the search engine rankings, results in more exposure for your brand and in the process making a place for your brand in the customer’s mind frame building your brand in the process.

Makes the process of selling easier:

Many people who are contemplating selling online may not be very familiar with creating a website. To create your own e-commerce portal, you need to be familiar with computers and software, otherwise, it is not an easy task. Whereas, if you sell on an e-commerce platform, you need not worry at all. E-commerce platforms make adding your products or having an online catalogue much easier.

You can outsource packing and shipping:

Outsourcing packaging and shipping would lessen the volume of work you have to cope with as the percentage of returns in e-commerce is very high in comparison to a physical sale. You can outsource your packaging and shipping to a third-party vendor or to the fulfilment services of online marketplaces. For instance, Amazon’s FBA (Fulfilment by Amazon) gives you access to world-class fulfillment resources, fast, free delivery options for your products, and Amazon’s trusted and acclaimed customer service. Amazon will store your inventory, pick, pack and ship your orders across India.

If you are planning to sell online, e-commerce portals provide you the best option by giving you access to a huge customer base, strengthening your brand with higher ranking in search engines and making it easier to sell, pack and ship your products. One of the most popular e-commerce marketplaces to sell on is Amazon. If you wish to sell on Amazon, please click to register as seller on Amazon.

Source: Statista: Number of internet users in India from 2015 to 2022 (in millions)
Source: Statista: Retail e-commerce sales CAGR forecast in selected countries from 2016 to 2021
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