Small, medium, large, XL, XXL and so on: Generally, sizes can vary when it comes to actual fit, and that can be a major challenge if you sell clothing online
. The problem is, whether you sell clothing with generic or numerical sizes (24, 26, or 26 waist, etc.), the measurements of these may vary for different manufacturers and regions. Additionally, every clothing product has a different fit and style. For example, t-shirts can be slim-fit or regular-fit, jeans can be low-waist or high-rise and so on.
If you, as an online seller, emphasise the size and fit guide high on your product detail page, it becomes easier for the customer to consider that product for buying. A prominent on-page size and fit guide with clear and common measurements and a guide on how to measure yourself for the best fit can immensely help your prospective buyers. A size chart gives a clear picture of the product’s size or measurement to your customers when making a buying decision.