Sell sarees online – A step-by-step guide

Turn your physical saree store to an online store

by Swati Bucha on 01/06/2017
Online selling has transformed the way business is done in India. The e-commerce industry offers innovative, consistent and seamless buying and shopping experience. From electronics to jewellery, clothing to grocery, anything can be sold online. The sky is the limit for growing your business; turning a physical shop into an online store. In this series, we will give you a step-by-step guide on how to sell sarees online:

The clothing and accessories category is the centrepiece of Amazon’s Fashion store. All sellers must complete an application to apply in the Clothing & Accessories category. While you can sell as many sarees as you want online, all you need is an approval from Amazon. Your product titles, descriptions and other information (including images) must adhere to standards listed in the Clothing & Accessories style guide. During the application process, you will need to provide:

Registered e-mail address
Contact number (optional)

Apart from this, sellers in the clothing & accessories category must maintain the high standards that customers expect. For example, images need to be formatted consistently so customers can easily compare colour and texture of sarees. A customer will be interested in buying the product only when the image is depicted accurately. It is advisable to follow the style guide for sarees and upload the exact relevant image that matches with your product title. Titles should be short, concise and descriptive. To create good product descriptions, you can read our blog on how to write catchy product descriptions. In addition, customers need to be confident in the authenticity, safety and manufacturing quality of each item they purchase.

Customers also look for competitive pricing; great prices attract thousands of customers. If you are a seller on Amazon, you can use automate pricing tool to automatically adjust prices of products in your catalogue. Another important thing that attracts prospective buyers is the discoverability and relevance along with search results that increase chances of a sale. To help sellers get their products discovered by customers easily on Amazon, we offer advertising services such as display ads, sponsored products etc. Availing these services can increase the chances of getting higher visibility and growing your business.

As a seller on the Amazon Marketplace, you play a critical role in delivering the experience customers expect. Your high-quality images, accurate product descriptions, quality items and customer service may help drive repeat purchases of your products. If you have not yet registered yourself on Amazon, click here.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
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