Repeat purchases are the lifeblood of your e-commerce business. Remember, repeat customers tend to buy more from you as they have had a seamless buying experience in your store previously. They feel confident about making purchases in your store. If your online store is not striking enough repeat transactions, it is a matter of some concern. This is because finding a new customer is twice as difficult as selling to an existing one. To fix this, as a first step, examine and correct any customer experience issues in your store. If the buying experience is not pleasant or seamless, a former customer will prefer other sellers over you for their next purchase. Make sure you have the right filters, accurate product descriptions, transparent return policies, and a seamless checkout process. Next, introduce customer loyalty programs so that your customers feel proud of the products they bought from your store and rewarded for their patronage. Reach out for feedback and send out personalized thank you notes.