How to sell jewellery online

A guide to selling jewellery online successfully

by Swati Bucha on 18/05/2017
Buying and selling jewellery is big business, and it's also hugely lucrative! In 2016, the online jewellery market in India saw a significant increase in spending by 65%*. Aside from mobile, electronics, apparel, jewellery is also one of the bestselling online products. It is also one among the top selling products online from home. Selling jewellery online can be very profitable. So, to help you get started, check out this guide to selling jewellery online successfully.

Selling jewellery on Amazon is easy. Online sellers must meet certain performance criteria to be eligible to apply to sell in the Jewellery category.

Seller Requirements

Order Defect Rate of 1% or less

Cancellation Rate of 2.5% or less

Late Shipment Rate of 4% or less

You must provide acceptable documentation (e.g. valid invoices) and other information we request about the products you intend to sell.

Product Requirements

The products you sell must be new.

Only Fashion jewellery can be listed by a seller. Fine jewellery may not be listed. Also, gold, white gold, platinum, real gemstones and diamonds cannot be listed in this category.

All jewellery products must be listed on separate seller-created detail pages. Matching to existing selections is not allowed in the Jewellery category.

Sellers must employ quality control and inspection procedures.

If you are able to meet all of the requirements listed above, register and become an online seller and then request approval once you have registered on Amazon.

Amazon takes special care to ensure that only items from approved sellers appear in the women's fine, fashion, and wedding & engagement nodes. As such, it may take up to 45 days after you receive approval for items to appear in these nodes. If you want to know more about such categories, click here. However, if you have not yet started selling on Amazon, start your online selling journey now.

*Source: The Economic Times, Online retail consumers to cross 100 million by 2017: ASSOCHAM-Resurgent India study, Dated - Jan 09, 2017
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