If you are a smaller retailer, a niche or boutique business, you’re up against a larger retailers. Automatically, you are faced with the challenge of generating more traffic your way. At this point, it becomes necessary to increase marketing efforts to drive traffic towards your business. Advertising through social media, newspapers, hoardings, etc. could help garner more visibility.
Amazon Sponsored Products is one such medium which could aide visibility for your products and help in engaging interested customers through target marketing, and boost sales.