At Amazon, you can provide your customers with coupons and discounts to promote your products and increase the chances of sales.
One such discount is the Lightning Deal
. Once you have listed your products for Lightning deals on Amazon.in, your customers will be provided with an exciting incentive to encourage buying from you. The cost of the product will be reduced for a limited period, giving you an opportunity to get new customers. The promotional offer is only for a few hours and is featured on Amazon.in’s Today’s Deals page.
You can avail the Lightning Deals in two ways:
1. You can opt for pre-approved deals which are created specifically for your product category and product specifications after an internal evaluation of your inventories.
2. You can also suggest your own deal.
Since customers love products at low prices there is a high chance of your product being sold fast. Important Note: However for you to opt for Lightning Deals you need to sign in for FBA.