Mehta and Sons have been selling electronic goods for more than 25 years. They’ve built a sturdy reputation over the years, but so far, their business has flourished on a few regular corporate clients.
The real game started when they moved to the next level – taking their business online. Apart from the three physical stores in and around Delhi, products from Mehta and Sons were available online as well!
Yes, moving over to ecommerce opens up more business opportunities for offline sellers like Mehta and Sons and can help increase sales within a short span of time. The internet has taken centre stage in nearly every facet of life in the 21st century. Therefore, it should come as no surprise that the very business of retail and wholesale have also moved towards the digital frontier.
From the old brick-and-mortar style of business selling goods to physically present customers, there is an obvious shift towards ecommerce conversion. We aren’t just assuming things, it’s based on the trends we see – at its current pace, the Indian e-commerce market is poised to grow up to nearly USD 84 billion dollars in 2021
. The possibilities for a digital market ecosystem are limitless.
However, just like with any new technology, there is scepticism and concern. Most sellers view the e-commerce environment with uncertainty – especially those who have a strong, well established offline retail presence. Some major challenges that affect the overall online store conversion rate include: