Common search engines follow a well-defined and structured way to rank web pages once a user inserts a set of words related to their needs. As a seller, you need to create a list of keywords based on your products or services that you feel might be inserted by customers while searching for products or services you sell. Apart from helping your product page rank higher in search rankings, SEO can be used to organize your e-store layout, thereby making navigation easier for the visitors.
You need to and conduct thorough research before you even start talking about building your online store wireframe. Millions of shoppers use search engines to find products that fulfil their needs. At the same time, there are a million websites too that are targeting these consumers. So, how can you ensure that your website shows up when a user searches for something you sell? That is where search engine optimization comes (SEO) to the forefront.
It is important to learn about SEO before an online store is launched so that it can rise to the top of a search engine result page (SERP)