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What is the Seller Success Guide?

Launching your seller account on Amazon.in is the first step towards starting your online business on Amazon.in. If you're a newly launched seller, you might not know what steps you can take to set yourself up for success. To help you fuel your growth, we created this Seller Success Guide that lists 5 important steps you can take in your first 30 days after launching your account.

Follow these steps to grow your business at an accelerated pace and achieve an 11x higher likelihood of earning ₹ 1 lakh or more in gross sales within 60 days of launch.
As a newly launched seller, you can:
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Add more Listings and improve Listing Quality
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Select the right Shipping option
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Create Sponsored Products ads
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Ensure your products are Priced Competitively
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Enroll your brand in Amazon Brand Registry
While exploring these services, you can also be eligible for upto ₹ 41,000 as New Seller Incentives.
Seller University

Complete learning path within 60 days of launch and unlock rewards worth up to ₹1 Lakh!

Complete Guide for New Sellers 65% of new sellers miss critical steps in their first few weeks. 'Selling on Amazon – A Complete Guide for New Sellers' shows you exactly what to focus on — no confusion, no guesswork. In under 1 hour, learn the key actions to launch strong and grow with confidence.
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Add Quality Listings

Increase sales with better listings

  1. Add more listings
  2. Add at least 10 or more product listings on your seller account on Amazon.in for higher chances of getting an order. You can increase the visibility of your store and get more views and orders by adding more listings.
  1. Improve listings quality
  2. You can add product details to potentially improve product views and sales. Enchancing the product detail page can lead to higher product discoverability and also help reduce customer returns.
  3. Use A+ Content
  4. If you're a brand owner, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. With A+ Content, you can add videos, enhanced images, and product-comparison charts that inform and inspire customers.

Listing offer

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Add selection to be eligible for rewards up to ₹ 5,000

Sellers with more than 10 unique listings with high quality content and images get 7 times higher sales in the first year after launch.

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Choose the right Shipping Option

Get noticed with Prime badge

Delight your customers with fast product deliveries. If you choose Fulfillment by Amazon (FBA), Amazon will store, pack, and deliver your products to the customers. You will also get the Prime badge that represents fast, free shipping and reliable customer service to customers. You can also enroll with Prime through Self-Ship or Easy Ship.
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Advertise your products

Drive discovery of your products

Once you have quality listings, promote your products on the Amazon.in marketplace through advertising. Sponsored Product ads can help customers find your products. Spend at least ₹ 5,000 on your best prices and listed products. This may help your products appear in highly visible places on Amazon.in.

Advertising benefits

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Sign up promotional credits of ₹ 1,000 on launch on Amazon Ads
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Up to ₹10,000 in additional ad credits based on your first ads wallet recharge

New sellers who invest more than ₹5,000 in sponsored ads achieve a 12x higher likelihood of achieving sales worth ₹1 lakh or more within 9 weeks of launch

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Offer competitive prices

Stay competitive with pricing

Suggestions to manage the prices of your products:

Move fast: Change your prices in response to the events you choose, keeping them sharp in a dynamic environment.

Price competitively: Potentially increase your likelihood of being the Featured (Buy Box) Offer.

Do more: Automate pricing decisions to give yourself more time to focus on other important aspects of your business.
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Brand Registry

Protect and build your brand

Sellers who register as brand owners achieve 5x higher sales. If you're a brand owner, enroll into Amazon Brand Registry to add branded listings. Brand Registry unlocks a suite of protection tools and selling benefits designed to safeguard your intellectual property, grow your audience, and increase sales.
If you are an authorized distributor for an existing brand, get gating approval to add offers to that brand’s listings.

Benefits worth ₹ 41K

Ready to sell? Start your business on Amazon.in and get the opportunity to get benefits worth ₹ 41,000*
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Up to ₹ 26,000 worth promotional ad credits in Amazon Ads account +
free 2-month ad account management support
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Ship with FBA and save up to ₹10,000 on fees and fulfillment
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Up to ₹ 5,000 in potential rewards for adding more listings
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New Seller Incentives

Service

Incentives

Requirements

Advertising incentives (Amazon Ads)
Amazon Ads
Initial sign-up promotional ad credits of ₹1,000
Launch on Amazon Ads console on or after March 1, 2026
Promotional ad credits of ₹3,000 + 1-time campaign creation support
First ads wallet recharge in Launch + 2 months is ₹3,000–₹4,999
Promotional ad credits of ₹5,000 + 2-month free Accelerate Program
First ads wallet recharge in Launch + 2 months is ₹5,000–₹9,999
Promotional ad credits of ₹10,000 + 2-month free Accelerate Program
First ads wallet recharge in Launch + 2 months is ₹10,000 or more
Additional promotional ad credits of ₹15,000
Cumulative ad spend exceeds ₹50,000 within Launch + 2 months and first time wallet recharge is > ₹10,000
Try FBA promotion
Fulfillment by Amazon (FBA)
Pick & Pack fee waiver
India-based seller
Trying FBA for the first time
• Enrolled in Try FBA
• Promotion period: January 27, 2026 – June 30, 2026
Weight Handling fee waiver
India-based seller
Trying FBA for the first time
• Valid for up to 100 units or ₹10,000, whichever comes first
• Promotion period: January 27, 2026 – June 30, 2026
Closing fee waiver
India-based seller
Trying FBA for the first time
• Valid for 60 days from first FBA offer activation
• Promotion period: January 27, 2026 – June 30, 2026
Listing incentive (Selection rewards)
Listing / Selection
Rewards up to ₹5,000
• Seller launched on or after January 1, 2026
• Add 100+ branded (non-generic) listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹4,000
• Seller launched on or after January 1, 2026
• Add 50+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
• Seller launched on or after January 1, 2026
• Add 20+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹2,000
• Seller launched on or after January 1, 2026
• Add 20+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹1,500
•Seller launched on or after January 1, 2026
• Fulfill 15+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹1,000
• Seller launched on or after January 1, 2026
• Fulfill 10+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible

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