An easy-to-use and interactive feature on Amazon, A+ content enables brand owners, who are registered under brand registry, to make visually appealing product listings. In general, sellers on Amazon have a standard Amazon listing, limited to 2,000 characters for the product description without photos or graphics. However, brand owners registered on BR can present the product's features, benefits, USP (unique selling point), and brand narrative in a detailed and captivating manner with A+ content.
In 2021, the total number of digital buyers
was 289 million in India. The number of digital buyers is likely to increase to 378 million by 2025. The data shows how much online shopping is continuing to become a part of everyone’s lives. When a customer interacts with a brand online to make a purchase decision, factors like high-quality images, proper product descriptions, interactive features, etc. play an important role. These factors not only help them make informed purchasing decisions but also foster a connection with customers and give brand owners registered on BR a chance to build brand loyalty.
Amazon A+ content enables brand owners to customize the product listing with detailed product descriptions, brand stories, high-quality lifestyle photos, in-action shots, and more as required. Capturing the attention of potential buyers with a deeper understanding of features and benefits, A+ content gives an opportunity for brand owners registered on BR to provide comprehensive information and instil confidence in their customer base.