What is Amazon A+ Content?

Every brand has its own story. And it is crucial to narrate it in an appealing manner to make an impact that lasts on millions of potential customers on Amazon. According to a research, “if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.” Hence to make an impression on customer’s purchasing decisions it is pivotal to put out a brand’s story in an efficient manner.
That’s where Amazon A+ content comes in.

Spotlight on A+ Content

An easy-to-use and interactive feature on Amazon, A+ content enables brand owners, who are registered under brand registry, to make visually appealing product listings. In general, sellers on Amazon have a standard Amazon listing, limited to 2,000 characters for the product description without photos or graphics. However, brand owners registered on BR can present the product's features, benefits, USP (unique selling point), and brand narrative in a detailed and captivating manner with A+ content.

In 2021, the total number of digital buyers was 289 million in India. The number of digital buyers is likely to increase to 378 million by 2025. The data shows how much online shopping is continuing to become a part of everyone’s lives. When a customer interacts with a brand online to make a purchase decision, factors like high-quality images, proper product descriptions, interactive features, etc. play an important role. These factors not only help them make informed purchasing decisions but also foster a connection with customers and give brand owners registered on BR a chance to build brand loyalty.

Amazon A+ content enables brand owners to customize the product listing with detailed product descriptions, brand stories, high-quality lifestyle photos, in-action shots, and more as required. Capturing the attention of potential buyers with a deeper understanding of features and benefits, A+ content gives an opportunity for brand owners registered on BR to provide comprehensive information and instil confidence in their customer base.

Benefits of A+ Content

1. Chance To Improve Conversion Rates : With high-quality images and detailed information. A+ content gives a platform to brand owners registered on BR to express all about their brand and showcase it in a captivating way. Such an effective presentation of any brand gives the chance to millions of potential customers to learn about the brand efficiently thereafter supporting their purchasing decisions.

2. Opportunity To Improve Product Listings : Elevate your product listings to new heights by incorporating compelling elements that are a part of A+ content such as lifestyle photos, detailed comparison charts, and additional components that provide customers with a vivid understanding of your offerings. Utilize a mix-and-match approach with various modules to offer customers a comprehensive glance at how your products precisely meet their needs.

3. Brand Awareness : With detailed product descriptions and engaging presentations, brand owners registered on BR stand a chance to create an impact on their potential customers, with A+ content. The infographics, videos, etc., if used crucially, create a visual environment that supports the brand’s narrative to be told clearly, effectively, and efficiently.

Brand Awareness

Elements Comprising of A+ Content

Amazon provides brand owners registered on BR with various templates to create A+ Content. The brand owners registered on BR can choose the most suitable modules based on their marketing objectives and the nature of their products. However,, some of the elements of A+ contents are:

Header Module : This is the first section of the A+ Content that provides an overview. It frequently has the title of the product, a succinct description, and a large photograph.

Product Comparison Charts : A tool that lets you compare your product with others in a visual chart format to emphasize important features and advantages.

Product Comparison Charts

Image and Text Blocks : In these sections, you can give more in-depth product information by combining descriptive text with photographs.

Video Embeds : Videos can be used to show off product features, highlight use cases, or offer instructions. Using videos to engage clients can be quite effective.

It is essential to note there are many other features that brand owners registered on BR can explore and access as per their brand’s requirements.

How to create A+ Content on Amazon?

To create A+ Content listings, you need to be registered as a brand owner through the Amazon Brand Registry process. Once you have been approved, you will only be able to add A+ Content to products that are part of your approved brand catalog.

Here is the simple process to create A+ Content on Amazon:

Step 1 : Log in to your Seller Central account. Ensure you are brand-registered before proceeding further.

Step 2 : Go to Advertising and click on A+ Content Manager.

Step 3 : On the A+ Content Manager page, click on 'start creating A+ Content'. Once you click on it, you will find a template that needs to be filled in as a part of your A+ Content:

• Self-service modules

• Amazon builds for you wherein we provide a layout/template you click on ‘Self-service modules’, you will be redirected to a page where you will have to enter the ASIN that you want to create the content. Then, you will need to build your layout and content.

Step 4 : If you click on ‘Amazon builds for you,’ you will be redirected to a page where all you’ve got to do is upload your text and images.

Step 5 : Once you’ve selected, design the layout and upload your content including images. Check the preview and click on the finish button.

Tips to Optimize your Amazon A+ Content

1. Provide unique and relevant product information and make sure to include your (USP) to help differentiate your product from the competition.

2. Keep the content simple, crisp, and effective. Things like longer paragraphs, unknown abbreviations, etc. might lead to confusion for the customers thus affecting their purchase decision. Avoid content errors completely.

3. Establish a distinct "tone of voice" and design elements such as font, color, etc. for your brand. If not yet set, you may also observe how your competitors present their brands by looking at their listings.

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