Amazon New Seller Incentive 2025: Earn Rewards Up to ₹36,000

New Seller Incentives

Earn Rewards Worth Up to ₹36,000 on

Amazon

Whether you're listing your first product or growing your inventory, the New Seller Incentive Program is designed to support every step of your selling journey.

Read time: 3 mins | Published on: July 1, 2025

Woman happy for Amazon's new seller incentive program. New Sellers can get benefits worth 36,000 on Amazon.

As India’s e-commerce market continues to expand, Amazon has launched New Seller Incentives Program—offering rewards worth up to ₹36,000 to help new sellers succeed from day one.

Whether you're bringing a unique product to life or taking your existing business online, Amazon provides the tools to accelerate your growth—free ad credits, FBA inventory rewards, and listing bonuses, all designed to support your journey.

In this guide, we’ll break down the eligibility, benefits, and best practices to make the most of the program. Don’t miss out on rewards you’re already eligible for—let’s unlock the full potential of selling on Amazon.

What is New Seller Incentives Program?

The 2025 New Seller Incentive Program offers three performance-linked rewards to help you grow your business on Amazon India. These include:

Listing Rewards

Listing / Selection Rewards: Receive up to ₹5,000 by listing products and fulfilling orders within 28 days, subject to specific selection and order thresholds.

Advertising Credits

Advertising Credits: Receive free ₹1,000 in instant ad credits and further earn up to ₹25,000 more in promotional credits plus a 2-month free Ad Management service (Accelerate Program for New advertisers) based on your wallet recharge amount and cumulative spends.

Inventory Rewards

Inventory Boost: Receive up to ₹5,000 by stocking inventory worth ₹50,000 or more in Amazon's fulfillment centers and maintaining it for 62 days.

Who can join?

New sellers starting their journey on Amazon in 2025.
For listing rewards: Started selling after February 1, 2025.
For inventory rewards: Started selling after January 1, 2025.

Breaking Down the Rewards for you

Here's what you need to know!

Listing Rewards

Turn your branded product listings into rewards! As a new seller, you can receive up to ₹5,000! The more orders you complete, the bigger your reward - start earnings ₹1,000 with just 10 orders and watch your earnings grow to ₹5,000 as you reach 20 orders. It's an opportunity to kickstart your Amazon journey with extra earnings!

Who can receive this reward?

Have your own brand or sell authorized products (If you have a brand registered with Amazon, Brand Name Authorization or mapped branded products, you will be eligible for the rewards)
Maintain a late dispatch rate of less than 2% during the promotion period (that means 98 out of 100 orders should go out on schedule!)
Start selling on or after February 1, 2025.
Complete orders successfully [Your final order count = Total orders - (cancellations + returns)]

As you improve your selection quality- your reward against that selection also improves. You can earn up to 5,000 in rewards for quality selections.

Softlines: Apparel, Footwear, Accessories, Fashion Fabrics, Sports & Fitness Wear, Luggage & Travel Accessories, Watches
Others: All other product categories

FC Inbound Inventory

With great inventory comes great benefits! Amazon provides inventory benefits based on the value that you list on the platform. Here's the scoop on our FC Inbound Reward for new sellers:

Launched after January 1, 2025? You're in luck! Stock up your non-generic products in our fulfillment centers and watch the rewards roll in. Here's how you can earn up to ₹5,000:

Got ₹50,000 worth of inventory? Stock it in Amazon's Fulfillment Centers within 62 days of your launch and pocket a cool ₹1,000.
Feeling ambitious? Double that to ₹100,000, and we'll triple your reward to ₹3,000!
Go big with ₹200,000 or more, and you'll max out at a whopping ₹5,000 reward!

Just remember, your inventory needs to stay put in our FCs for the full 62 days. We'll calculate your inventory value based on your Average Selling Price multiplied by the units you stock in.

With the worth of inventory how does the reward amount increase. For 50k inventory win 1000 in rewards, for 1 lac win 3,000 and for 2 lacs win 5,000.

Important note: This reward cannot be combined with FBA program offers (like 'Try FBA for Free') or special fee rate promotions. However, you can still participate in non-FBA rewards like the Listing Reward. Ready to stock up and cash in? Let's get those products moving!

Advertising Credits

Why Amazon Ads make sense for your business: 3 simple reasons to start advertising

Get your products seen by more customers - your ads appear right where shoppers are looking, making it easier for them to find your products.
Only pay when someone clicks on your ad - this means you have full control over your spending and won't waste money on ads nobody clicks.
Show up when customers search for products like yours - if you sell blue paddle boards, your ad appears when someone searches for paddle boards.

Start Free: Get ₹1,000 in instant ad credits when you first launch on Amazon Ads after December 1, 2024. Credits valid for 180 days.

Grow Bigger

Receive More: Spend ₹50,000+ on ads within your launch month + 2 months → Get additional ₹15,000 in ad credits.
Bonus: The Accelerate Program includes expert campaign management, keyword optimization, and performance tracking by Amazon Verified Agencies!

Note: Additional promotional credits are valid for 2 months from the credit date. Your 'launch month' is when you create your first ad campaign.

Success Tips

To maximize the benefits of Amazon's New Seller Incentive Program, a combination of all three offers is crucial to balance your brand.

Plan: Ensure you meet all eligibility criteria and deadlines.
Track Progress: Use Amazon's Seller Rewards website to monitor your rewards balance. For Ad Credits, check the balance on Ads Portal.
Diversify Selection: Add a variety of non-generic (branded) products to increase your chances of receiving higher rewards. Please note that the relevant Promotion T&Cs apply.
Optimize Inventory: Ensure timely dispatch and maintain inventory levels to meet customer demand.
Leverage Advertising: Use promotional credits effectively to increase visibility and drive sales.

Conclusion

Amazon's New Seller Incentive Program offers a robust support system for new sellers looking to establish themselves on Amazon.in.

When you are ready to begin your journey as a seller, head to Amazon Seller Central and participate in the New Seller Incentive Program today! Below are some additional resources to research and grow your business:

Now that we have run you through the program, you have the keys to help maximize your benefits and set yourself up for success on Amazon! What are you waiting for? Kickstart your Amazon business journey today!

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