Sell more with the Seller Success Guide

New sellers who adopt services in the Seller Success Guide can also get an opportunity to get benefits worth up to ₹ 25,000 in New Seller Incentives.

Already selling on

Get started


New to

Start Selling


Business owner, new seller incentives

What is the Seller Success Guide?

Launching your seller account on is the first step towards starting your online business on If you're a newly launched seller, you might not know what steps you can take to set yourself up for success. To help you fuel your growth, we created this Seller Success Guide that lists 5 important steps you can take in your first 30 days after launching your account.

Follow these steps to grow your business at an accelerated pace and achieve an 11x higher likelihood of earning ₹ 1 lakh or more in gross sales within 60 days of launch.
As a newly launched seller, you can:
icon: checkmark
Add more Listings and improve Listing Quality
icon: checkmark
Select the right Shipping option
icon: checkmark
Create Sponsored Products ads
icon: checkmark
Ensure your products are Priced Competitively
icon: checkmark
Enroll your brand in Amazon Brand Registry
While exploring these services, you can also be eligible for upto ₹ 25,000 in New Seller Incentives.
A computer monitor with a price tag representing desktop selling

Add Quality Listings

Increase sales with better listings

  1. Add more listings
  2. Add at least 10 or more product listings on your seller account on for higher chances of getting an order. You can increase the visibility of your store and get more views and orders by adding more listings.
  1. Improve listings quality
  2. You can add product details to potentially improve product views and sales. Enchancing the product detail page can lead to higher product discoverability and also help reduce customer returns.
  3. Use A+ Content
  4. If you're a brand owner, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. With A+ Content, you can add videos, enhanced images, and product-comparison charts that inform and inspire customers.

Listing offer

icon: checkmark
Add selection to be eligible for rewards up to ₹ 2000

Sellers with more than 10 unique listings with high quality content and images get 7 times higher sales in the first year after launch.

A business building and small retail storefront representing small to medium businesses

Choose the right Shipping Option

Get noticed with Prime badge

Delight your customers with fast product deliveries. If you choose Fulfillment by Amazon (FBA), Amazon will store, pack, and deliver your products to the customers. You will also get the Prime badge that represents fast, free shipping and reliable customer service to customers. You can also enroll with Prime through Self-Ship or Easy Ship.

Sign up for FBA

icon: checkmark
Launch on FBA and be eligible for reward worth ₹ 2000

Grow your business and gain increased product visibility as a Prime Seller. Sellers on Prime with inventory in FC get 4x more sales on average

A starburst-shaped badge with a percentage symbol in the middle representing an ad

Advertise your products

Drive discovery for your products

Once you have quality listings, promote your products on the marketplace through advertising. Sponsored Products ads can help customers find your products. Spend at least ₹ 5,000 on your best prices and listed products. This may help your products appear in highly visible places on

Advertising benefits

icon: checkmark
Free credits of ₹ 1,000 on launch on Amazon Ads
icon: checkmark
Additional free credits upto ₹ 5,000 on the basis of cumulative spends

New sellers who invest more than ₹5,000 in sponsored ads achieve a 12x higher likelihood of achieving sales worth ₹1 lakh or more within 9 weeks of launch

A gear with a dollar symbol representing automated pricing

Offer competitive prices

Stay competitive with pricing

Suggestions to manage the prices of your products:

Move fast: Change your prices in response to the events you choose, keeping them sharp in a dynamic environment.

Price competitively: Potentially increase your likelihood of being the Featured (Buy Box) Offer.

Do more: Automate pricing decisions to give yourself more time to focus on other important aspects of your business.
A price tag and a document with a checkmark inside a shield symbol, representing a registered brand

Brand Registry

Protect and build your brand

Sellers who register as brand owners achieve 5x higher sales. If you're a brand owner, enroll into Amazon Brand Registry to add branded listings. Brand Registry unlocks a suite of protection tools and selling benefits designed to safeguard your intellectual property, grow your audience, and increase sales.
If you are an authorized distributor for an existing brand, get gating approval to add offers to that brand’s listings.

Benefits worth ₹ 25K

Ready to sell? Start your business on and get the opportunity to get benefits worth ₹ 25,000*
icon: checkmark
Rewards worth ₹ 15,000 for investing in sponsored ads
icon: checkmark
Up to ₹ 6,000 in ad credits in Amazon Ads account
icon: checkmark
Up to ₹ 2,000 in potential rewards for adding more listings
icon: checkmark
2,000 as reward by participating in FBA Dhamaka
Business man looking at phone

New Seller Incentives




Advertising incentives
Amazon Ads
Initial sign up free credits of ₹1,000
Launch on Amazon Ads console after April 1, 2024
Free credits of ₹1,000
In 3 months post launch on Amazon Ads, make cumulative spends worth between ₹3,000 and ₹4,999
Free credits of ₹2,000
In 3 months post launch on Amazon Ads, make cumulative spends worth between ₹5,000 and ₹9,999
Free credits of ₹5,000
In 3 months post launch on Amazon Ads, make cumulative spends worth greater than ₹10,000
Sponsored ads
Ad reward points up to ₹15,000
1. Launch your seller account on between January 1 and September 30, 2024
2. Subscribe to this promotion by clicking on 'Participate Now' on Seller Rewards page
3. Spend > ₹50,000 on sponsored ads within 179 days from your launch date
Listing incentives
Product listings
Up to ₹2,000
1. Launch your seller account on between April 1 and September 30, 2024
2. Subscribe to this promotion by clicking on 'Participate Now' on Seller Rewards page
3. Add selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the criteria described on the rewards page
FBA Dhamaka
Fulfilment by Amazon (FBA)
Reward worth ₹2,000
1. Subscribe to this promotion by clicking on 'Participate Now' on Seller Rewards page
2. Inbound your inventory to registered Fulfilment Center between Jul 1 and Jul 31, 2024
3. Ensure that your first shipment to Fulfilment Center has a minimum of 10 units

Sell more with

Reach crores of customers
two Amazon boxes