Grow your business with Amazon.in

Whether you are a brand owner, a reseller, are new to selling, or have been doing it for years – Amazon.in has a wide range of options to help you find your customer and grow your business.

Start Selling

It takes less than 15 minutes to register

Help India mask up against COVID-19 by listing critical essentials

With upto 4X increase in customer demand for COVID-related essentials, customers need these products (e.g. face masks, sanitizers, PPE, medical equipment, etc.) now more than ever to handle the ongoing pandemic situation
If you are a manufacturer, supplier or distributor of these products, register to sell on Amazon now and help get them to customers across India

Learn More

Our orders come from places we haven't even heard of.
Anupam BarmanAsavari Sarees

Grow with Prime

Get increased visibility for your products by becoming a Prime Seller, locally & nationally.

Get Efficient

Use Amazon’s tools to grow and get the help you need from selling programs & service providers.

Delight festive buyers

Make the most of seasonal demand and take part in shopping festivals.

Expand Worldwide

Sell in 200+ countries by selling globally and find a worldwide audience for your products.

Become a Prime Seller

Amazon.in customers trust the Prime Badge because it guarantees a great customer experience - free, fast, and reliable delivery and world-class customer support. Here's how you can become a Prime seller:

FULFILLMENT BY AMAZON

Fulfillment by Amazon (FBA) is a service that lets you sit back while Amazon takes care of everything from storing, packing, and delivering your products to you customers. When you choose Fulfillment by Amazon your products get the Prime Badge, enabling free and fast delivery and Amazon's world-class customer support. Sellers choosing FBA have seen upto 3x increase in sales.

Learn more about FBA

LOCAL SHOPS ON AMAZON

Local Shops on Amazon is a program that allows any physical store to register on Amazon.in and serve more customers from their local area. With Local Shops on Amazon, you get access to the ‘Prime Badge’ for customers in nearby pin codes. This lets customers in your locality discover you faster. Join the thousands of shopkeepers that are already taking advantage of this program.

How Local Shops works

Tools to help you grow

Amazon.in offers a whole host of tools that can help you succeed. You can choose from the wide selection based on your specific needs.

Target customers with paid ads

Increase discoverability by upto 70%
Pay only when your ad is clicked

Price competitively

Set your own rules for pricing
Your prices are adjusted automatically

Delight customers with offers

Give your customers coupons for special offers on shipping, discounts, and future purchases
Create a limited time offer with “Lightning Deals” and get featured on the Today's Deals page

Learn from customer feedback

View customer feedback, see how customers are responding to your products
Get insights to optimize inventory, reduce returns and negative feedback, and increase profits

Find out about all the tools Amazon has to offer

Amazon jargon:

Lightning Deals

A Lightning Deal is a promotion in which a limited number of discounts are offered on items for a short period.

Selling Programs

We understand your needs are different from everyone else’s. Which is why, Amazon gives you access to a whole host of programs designed for your specific needs, so you can start growing your business.

Suppliers & Wholesalers

Amazon Business enables bulk selling to businesses across India. It lets you set bulk purchase prices and avail input tax credit and shipping and fulfillment support.

Learn more

Startups &
MSMEs

Amazon Launchpad gives you guidance and sales support to help you grow your customer base and gain brand recognition.

Learn more

Women-run businesses

Saheli offers workshops, account management and support to women who run their own business, along with a chance to get featured on the Saheli store on Amazon.in.

Learn more

Check out all our selling programs

Every Amazon seller is a part of Amazon STEP, where you will get help and recommendations to grow.
As you improve your performance, you unlock benefits by moving through different levels - such as certain fee waivers, faster disbursement cycles, priority seller support, free account management and more

Learn More

Service Providers

When you're looking to scale up your business, doing everything yourself can be a complicated process. This is where the Amazon Service Provider Network (SPN) can help. Amazon.in sellers can get paid assistance from trusted professionals through Amazon SPN. Whether you need help with listing your products on Amazon.in, account management, shipping support, or just someone to handle the accounting, SPN has a provider for every need.

Learn more about SPN

Sell across the world

When you become an Amazon.in seller, you become a part of the world's biggest shopping destination. So why limit yourself to your own backyard when you can sell in 200+ countries.

With a world-class fulfillment network to handle all your needs, you can take your business international with global selling.

Learn more about Global Selling

Take part in shopping Festivals

It's no secret that India loves to celebrate by shopping. As an Amazon.in seller, you can be a part of these shopping festivals and take advantage of the increase in customer demand during this period. Whether it's selling during Diwali, getting ready for Prime Day, or multiple festivals throughout the year, selling on Amazon.in during festivals can see your sales grow manifold.