Prime Day 2025: What Sellers Must Know
Read time: 5 mins | Published on: July 11, 2025
Prime Day 2025: Unlocking Opportunities for Sellers
Did you know? During Prime Day 2024, customers placed an astounding 24,196 orders every minute – that's enough packages to fill up 300 cricket stadiums! This year, as Prime Day expands to an exciting three-day shopping festival, your opportunity to reach eager shoppers has doubled.
Why Prime Day Matters for Your Business?
As one of the major shopping events of the year, Prime Day brings together sellers and customers across India. In 2024, over 41 crore items were delivered the same or next day during this period, highlighting the immense potential for sellers. This surge in customer engagement presents a golden opportunity for SMEs to increase visibility and drive sales.
Before diving into strategies, let's look at how sellers like you have transformed their businesses during Prime Day:
From Local to National:
Anand Sweets: " When Anand Sweets joined Amazon, they were limited to serving a few cities. "Switching online helped us reach pan-India," shares their team. Similarly, Akshayakalpa overcame distribution challenges through Amazon's nationwide network.
Scale Beyond Borders:
SOULFLOWER: "We're now selling in 7 countries, with over 1 lakh product monthly on Amazon. If you want to move from a household brand to an international brand, Amazon is the name of the game."
Growth Through Innovation:
- Dabble achieved 3x growth just by replicating inventory in different fulfilment centers.
- Minimalist found success through targeted reach: in their words - "At Amazon, you can reach customers for whom the product is relevant".
- Sleepy Owl credits the full-fledged ecosystem of ratings, customer reviews & superfast delivery.
Leveraging Tools for Success
To maximize your Prime Day performance, utilize the following strategies:
For New Sellers: Your Path to Prime Day Success
Prime Day presents exciting opportunities for new sellers to reach millions of customers across India. Amazon offers a comprehensive suite of tools designed to help you maximize your success during this mega shopping event.
- Sale Event Planner (SEP):
➤ Your central dashboard for Prime Day planning.
➤ Accessible via Seller Mobile App homepage or Growth tab.
➤ Provides inventory planning recommendations.
➤ Suggest high-potential ASINs for the event.
➤ Offers campaign optimization guidance.
- Speed Enhancement Tools:
These tools help you deliver products faster to customers, leading to higher conversion rates (up to 24%) and increased Buy-box wins (up to 66%):
➤ FBA (Fulfillment By Amazon): Amazon handles storage, packaging, and shipping of your products, ensuring Prime-eligible fast delivery.
➤ Go Local Program: Places your inventory in Amazon fulfillment centers closer to your customers, reducing delivery time and shipping costs.
➤ IXD Channel: Enables single-point inventory distribution across multiple fulfillment centers.
➤ Four-week inventory coverage: Maintains optimal stock levels to prevent stockouts during peak sales.
For Existing Sellers: Maximizing Your Impact
- Amazon Restock+: Amazon Restock+ is your intelligent inventory management assistant that helps you maintain optimal stock levels without upfront costs. Think of it as a "stock now, pay later" solution that:
➤ Only charges you when your products sell.
➤ Suggests exactly how much inventory to send to each fulfillment center.
➤ Reduces your costs through:
★ 35% lower weight handling fees by storing products closer to customers.
★ 2x better prevention of regional stock-outs.
★ 7x more efficient inventory management, preventing excess stock.
➤ Helps you avoid storage fees for unsold inventory during the Restock cover window.
- Geographical Expansion Tools: These tools help you reach customers across India by strategically placing your inventory in multiple locations. Think of it as creating a network of mini-warehouses across the country:
➤ Virtual Particular Place of Business (vPPOB): Allows you to store and sell products from different states without physical presence.
➤ Additional Place of Business (APOB): Enables expansion into new regions with proper tax compliance.
➤ Multi-cluster replication: Spreads your inventory across 3+ locations for faster delivery
➤ IXD & Go Local Program benefits:
★ One appointment for multiple location shipments.
★ Lower operational costs through consolidated shipping.
★ Better product availability across regions.
★ Delivery times as fast as same-day or next day.
➤ Helps you avoid storage fees for unsold inventory during the Restock cover window.
The combination of these tools creates a powerful ecosystem that helps you serve customers faster while managing costs effectively. Sellers using these tools during Prime Day 2024 saw significantly higher customer satisfaction and sales growth.
Category-Specific Recommendations
Electronics & Appliances
Prime Day 2024 showed exceptional growth in electronics, with premium products leading the way. Every 30 minutes during the event, customers purchased premium TVs, while noise-cancelling headphones sold every 20 seconds.
- Key Opportunities:
➤ Premium Segment Focus.
➤ Highlight 4K, QLED, and OLED features in TVs.
➤ Emphasize advanced features in audio products.
➤ Create premium product bundles (e.g., TV + soundbar).
- Regional Strategy:
➤ Target Tier 2 & 3 cities for smartphones (70% of demand).
➤ Focus on foldable smartphones (25x growth).
- Optimization Tips:
➤ Use A+ content to showcase technical specifications.
➤ Include comparison charts for features.
➤ Offer installation services where applicable.
Home & Kitchen
This category saw consistent high demand, with essential appliances driving significant sales during Prime Day 2024.
- Top-Performing Products: High-Demand Items
➤ Mixer grinders.
➤ Water purifiers.
➤ Water heaters.
- Success Strategies:
➤ Create value bundles (e.g., mixer grinder + extra jars).
➤ Highlight warranty and service benefits.
➤ Offer combo deals on complementary products.
➤ Focus on energy-efficient features.
Toys & Games
The toys category achieved record-breaking sales with 1.8 toys sold every second, representing a 48% growth from the previous year.
- Growth Areas: Premium Segment:
➤ LEGO sets (13x growth).
➤ Electric ride-ons (25x growth).
➤ Educational toys.
- Selling Tips:
➤ Emphasize learning and development features.
➤ Create age-specific collections.
➤ Highlight safety certifications.
➤ Bundle complementary items (e.g., building sets + storage solutions)
- Optimization Tips for All Categories:
➤ Inventory Planning:
★ Maintain 3x regular stock levels.
★ Use Restock+ for optimal inventory distribution.
★ Plan buffer stock for bestsellers.
➤ Promotional Strategy:
★ Create category-specific deals.
★ Offer limited-time discounts.
★ Use coupons strategically.
★ Bundle complementary product.
Prime Day represents a significant opportunity for SMEs to accelerate growth. In 2024, Prime members in India saved an average of over ₹3,300 on fast, free delivery - more than twice the annual Prime membership fee. This demonstrates customers' willingness to spend during this event, presenting a prime opportunity for sellers to capture sales.
Conclusion
Prime Day 2025 is your chance to showcase your products to millions of engaged shoppers. By leveraging Amazon's tools, optimizing your listings, and planning strategically, you can position your business for success during this high-stakes event.
Remember, thorough preparation is key. Start planning now to ensure you're ready to make the most of Prime Day 2025. For additional support or guidance, don't hesitate to reach out to Amazon Seller Support.
Remember, thorough preparation is key. Start planning now to ensure you're ready to make the most of Prime Day 2025. For additional support or guidance, don't hesitate to reach out to Amazon Seller Support.
Let's make Prime Day 2025 a landmark success for your business. Are you ready to seize this opportunity?
Frequently Asked Questions
How early should I start preparing for Prime Day?
Start at least 3 months in advance to ensure proper inventory and listing optimization.
What's the minimum inventory required?
Plan for at least 3x your regular daily sales volume.
How can I make my listings stand out?
Focus on high-quality images, mobile-optimized content, and competitive pricing.
What if I'm new to Amazon?
Start with the basics: proper documentation, optimized listings, and competitive pricing. Consider starting with a focused product selection.
How can I improve my delivery speed?
Use FBA, participate in Go Local Program, maintain minimum 4-week inventory cover, and consider IXD channel.
What's the impact of faster delivery?
Faster delivery can lead to 24% higher conversion rates and 66% higher Buy-box wins.
How can I optimize my inventory placement?
Use Amazon Restock+ recommendations and maintain presence in multiple fulfillment centers through vPPOB and APOB.
What tools should I prioritize for Prime Day?
Focus on Sale Event Planner for deal management, Restock+ for inventory optimization, and advertising tools (recommended to reinvest 8% of sales into ads).
Was this helpful?
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
Become a Seller today
Put your products in front of the crores of customers on Amazon every day.
It takes only 15 minutes to setup your account
© 2024 Amazon.com, Inc. or its affiliates. All rights reserved
