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The beginner's guide to selling on Amazon

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Beginners guide to selling on Amazon

Start selling on Amazon with only 2% Referral Fees*

Launch your business on Amazon with 2% 'Sell on Amazon fee' or 'Referral Fee' effective from 26th October 2021, 5pm. The flat sell on amazon/referral fee rate is applicable on all product categories priced upto Rs.300 and select categories upto Rs.1000.

Intro

Welcome to selling on Amazon

Amazon.in is India's most visited online shopping marketplace in India and more customers than ever rely on Amazon.in for online shopping. With orders from over 100% serviceable pin-codes in India, Amazon.in has become the online destination for small and medium sized enterprises.

Crores of people buy from Amazon.in

Secure payments and brand protection

Sell globally and reach 180+ countries

Services and tools to grow your business

Did you know:

More than 15,000 sellers have become millionaires and over 3500+ sellers have become crorepatis by selling on Amazon.in

The Amazon edge

When you start selling on Amazon, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the crores of customers who visit Amazon to shop.

FAQ:

Is Amazon right for my business?

The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold on Amazon worldwide. Whatever your business is—and whatever size it is—we’re excited for you to grow with us. Find your fit and start selling today.

Don't have an Amazon seller account yet?

Before you start selling

How to register

Now before you start selling, you need to have all your details and documents handy. Here is the checklist of all that is required to start registering as a seller on Amazon.in:
*GST is the Goods and Service tax imposed on the supply of goods and services. It is an indirect tax that replaces several others in India like excise duty, VAT, services tax, etc. to make taxation easier for people.
Success! You have everything you need to sell on Amazon
And thats' it! Complete this checklist to start your registration.

Did you know:

Not all products need GST to be sold on Amazon.in. There are certain products like books, certain handicrafts, some edible goods, etc. that are exempted from GST.

How to Register and Launch your Business

Step 2

If your phone number is linked to a customer account, use the email & password to Sign In

Step 3

If not, choose 'Create a new account on Amazon.in'

Step 4

Enter the legal company name provided in your GST

Step 5

Verify your mobile number through OTP

Step 6

Provide your store name, product and your business address

Step 7

Enter your tax details, including your GST and PAN number

Step 8

Select the 'Products to sell' option from the dashboard and click 'Start Listing'

Step 9

Enter your product name or barcode number to search for it on the existing catalog of Amazon.in

Step 10

If you can't find your product in the existing catalog, choose 'I'm adding a product not sold on Aamzon' to create a new listing

Step 11

Enter your product price, MRP, product quality, condition and your shipping option

Step 12

Click 'Save and Finish' to add the product to your inventory

Step 13

Go to your selling dashboard, add any remaining details, and upload your digital signature

Step 14

Click on 'Launch your business'
Congratulations! You're now a seller on Amazon.in.

How much does it cost to sell on Amazon?

There are different types of fees associated with selling on Amazon.in.
Selling On Amazon Fee = Referral Fee + Closing Fee + Shipping Fee + Other Fee
REFERRAL FEES
Fee charged by Amazon.in as a percentage of the sales made by selling any product. It varies for different categories.
CLOSING FEES
Fee charged in addition to Referral Fee, based on your product price.
WEIGHT HANDLING FEES
Fee incurred for delivering your order through Easy Ship and FBA.
OTHER FEES
FBA fee to pick, pack, & store your orders.

Fulfillment Fee Structure Comparison

Fee Type

Fulfillment by Amazon (FBA)Amazon.in stores, packs, and delivers

Easy Ship (ES)You pack, Amazon.in picks and delivers

Self-ShipYou pack and deliver

Referral Fee

Starts from 2%; varies by category
Starts from 2%; varies by category
Starts from 2%; varies by category

Closing Fee

Reduced closing fee for FBA; varies by product price range
Varies by product price range
Varies by product price range

Shipping Fee

Reduced shipping fee for FBA; starts at Rs. 28 per item
Starts at Rs. 38 per item shipped; varies by item volume and distance
Cost you will incur for shipping your order through a 3rd party carrier of your choice

Other Fee

Pick, pack, and storage fees
-
-
Fill in the details and your shipping mode to know how much it will cost you to sell your product.

Get to know Seller Central - Your Seller Portal

What is Seller Central?

Once you register as an Amazon.in seller, you get access to your Seller Central dashboard. This is where you manage your entire business. From adding your first product to finding tools to grow a successful brand, you’ll find everything in here to run your business.
Below are a just few of the things you can do from Seller Central.
  • Keep track of your inventory and update your listings from the Inventory tab
  • Download custom business reports and bookmark templates you use often
  • Use customer metrics tools to monitor your seller performance
  • Contact Selling Partner Support and open help tickets using the Case Log
  • Keep track of your daily sales for all the products you sell on Amazon

Go Mobile with Amazon Seller App

Amazon Seller App
You can also have your seller dashboard on-the-go. Download your Seller App on your phone and manage your business anywhere, anytime!
By using the Amazon Seller App you can get benefits such as:
  • You can easily research and sell products
  • See the status of your Amazon Business at a glance
  • Stay up to date with inventory and pricing alerts
  • Stay informed of your account health
  • Respond quickly to buyers messages
  • Get help and a variety of support options at any time
Amazon seller app
Amazon seller app

Don't have an Amazon seller account yet?

How to list products

Listing your first product

To start selling your product on Amazon.in you first need to list it on Amazon.in. You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product (as shown here).

Set up your product page to start selling. You can edit product details from the ‘Manage Inventory’ section of your Seller Central dashboard.
How to list your products

How to list a product on Amazon.in?

To showcase your products on Amazon.in, you need to list them from your Seller Central account in one of the two ways:
Add a new offer using search or barcode scan
(if the product is available on Amazon.in)
Adding a new offer by matching products with search or barcode scan
Creating a new listing by uploading product details
(for new products, not yet listed on Amazon)
Create a new listing by uploading product images and adding details & features

Why do products details matter?

Customers compare different products before making a purchase and look at the product image, video, and specifications to decide if it suits their needs. Providing complete and accurate product details helps them buy your products, generating more sales.

Here are some of the details required for a new listing:
Product detail page
Colored image
Features should be clearly visible
Height & width should be 1000 pixels or larger to enable zooming
Images must not exceed 10,000 pixels on the longest side
Accepted formats - JPEG (.jpg), TIFF (.tif), preferred format - JPEG

Did you know:

While creating your product page, think about what customers come looking for. This will help you in putting down the relevant information for customers.
The restricted products category includes items that cannot be sold on Amazon.in. Examples - Animals, weapons, narcotics drugs, etc.

How to deliver products

Fulfilling your orders includes storing inventory, packaging products, shipping, and delivering orders. Amazon.in has 3 different order fulfilling options:

Fulfillment by Amazon

When you join FBA, you send your products to the Amazon Fulfilment Center and Amazon takes care of the rest. Once an order is received, we will pack and deliver your products to the buyer as well as manage your customer queries.

Here are some of the benefits of using Fulfillment by Amazon:
  • Offer unlimited free & fast deliveries to customers
  • You store your products in Amazon.in’s Fulfillment Centers and we take care of the rest – picking, packing, & shipping
  • Customer service & returns managed by Amazon.in
  • Eligibility for Prime
Three sponsored product listings of water bottles available with Amazon Prime shipping

How FBA works?

*FC – Fulfillment Center

Easy Ship

Three sponsored product listings of water bottles available with Amazon Prime shipping
Amazon Easy Ship is an end-to-end delivery service for Amazon.in sellers. The packaged product is picked up by Amazon from the seller's location by an Amazon Logistics Delivery Associate and delivered to the buyers' location.

Here are some of the benefits of using Easy Ship:
  • Fast and safe delivery of Amazon.in
  • Control over your inventory. No storage cost
  • Customer service & returns managed by Amazon.in
  • Choose your own packaging

Tip Time

Become a Prime seller with FBA and increase your sales by up to 3X.

Self Ship

Being an Amazon.in Seller, you can choose to store, pack, and deliver your products to the customer on your own by using a third-party carrier or your own delivery associates.

Here are some of the benefits of using Self Ship:
  • Complete control on your business
  • Use your own resources for operations
  • Only closing & referral fee to be paid to Amazon.in
  • Enable Prime badge in your area with Local Shops on Amazon and get discovered
Three sponsored product listings of water bottles available with Amazon Prime shipping

Don't have an Amazon seller account yet?

You’ve made your first sale. What’s next?

Congratulations!
You made your first sale. The first thing you might expect is your payment. Your first Amazon.in payment! So exciting, right?

Getting your payment

Payment generated through Automated Clearing House (ACH) or electronic transfer.
Payment is received within 5-7 business days.
Get payment reports and summary on the Seller Central.

Performance metrics (and why they matter)

Amazon sellers operate at a high standard so we can provide a seamless, delightful shopping experience. We call it being customer-obsessed, and as an Amazon seller it means keeping an eye on these key metrics:
  • Measure business performance through sales dashboard and reports.
  • Ensure compliance with Amazon.in policies.
  • Monitor product reviews through feedback manager.
  • Use the voice of the customer to identify any highlighted product issue.
You can keep tabs on your performance and make sure you’re meeting your targets in Seller Central.
Graph showing the health of an Amazon seller account

Customer reviews

Customer product reviews are an integral part of the shopping experience on Amazon, and they benefit both customers and sellers. Make sure you’re familiar with the right way and wrong way to get more product reviews and avoid policy violations.

Don't have an Amazon seller account yet?

Opportunities for business growth

Fulfillment by Amazon

Register on Fulfillment by Amazon & increase sales by up to 3X.

Sponsored Products

Advertise with Sponsored Product and increase visibility on search results and product pages.

Set Limited Time Promotions

Amazon coupons
Coupons
Sponsored Products are ads for individual product listings on Amazon, so they help drive product visibility (and product sales). They appear on search results pages and product detail pages.
Lightning Deals
Lightning Deals
Sponsored Brands showcase your brand and product portfolio. They’re search-result ads that feature your brand logo, a custom headline, and up to three of your products.
Amazon No cost EMI
No Cost EMI
Stores are custom multipage shopping destinations for individual brands that let you share your brand story and product offerings. (And you don’t need any website experience to use them.)

Manage your business

Automate pricing
Automate Pricing
Increase your chances of winning the Offer Display.
Voice of customer
Voice of Customer
Monitor feedback through customer service calls, returns, reviews, etc.
Amazon Product listing
Product listing
List recommended products based on customer demand, seasonality etc.

Services to grow

Account Management
All newly launched sellers are eligible for free Account Management service.
Service provider network
Get paid assistance from qualified 3rd party service providers to help you with professional product photoshoots, order fulfillment, and much more.

Did you know:

Sellers who have used programs/products of Amazon.in have grown their business by up to 10X.

Amazon STEP Program

To help you grow at a faster pace and in the right direction, Amazon.in has launched the STEP program. The program is designed for your stepwise growth through performance tracking and recommendations.

How does it work?

It is a performance-based benefits program. Amazon.in provides you with customized and actionable recommendations that can help you improve your key customer experience
metrics and your growth.
The STEP program has different levels, starting from ‘Basic’ and goes on to ‘Standard’, ‘Advanced’, ‘Premium’ & higher levels, as your performance improves.
With each new level, you get access to various benefits.

Benefits of STEP

Performance tracking

Track your performance on-the-go to speed up your growth.

Unlock benefits

Get your hands on various benefits like weight handling & lightning deal fee waivers, faster disbursement cycles, priority seller support, free account management and more.

Get recommendations

Personalized and actionable recommendations for your business for continuous improvement and growth.

Some Frequently Asked Questions (FAQs) by Sellers

How to register as an Amazon.in seller?
If you already have an Amazon.in customer account, you can sign in with this Email Id / Phone No. and enter your customer account password to begin selling with the same account.

You can also choose to create a separate seller account with a different email address, phone number and begin registration.
How do I manage orders and returns?
Go to ‘Manage Order’ on the Seller Central page. Track all your shipments status, shipping service, payment mode here & keep yourself updated to avoid any mismanagement.

To manage returns, go to ‘Return Reports’ under the Reports section. Track your return shipments and refunds. Or you can join FBA for a hassle-free experience.
How do I make products more visible?
You can get more visibility to your products by:
  • Using relevant keywords - Include keywords in your product title that people type in while searching to get on their top search list.
  • Advertising - Activate Sponsored Product ads to make your product appear at multiple places.
How do I make sure my customers don’t buy a fake or counterfeit product?
Amazon.in has initiated a Transparency Program to identify fake products. All you need to do is register in the program and get Transparency codes for your products.
What is the Offer Display?
Offer Display is the box on the right side of an Amazon.in product, from where a customer can buy or add it to their cart. Since there can be multiple sellers selling the same product category, the Offer Display goes to one seller only, for which they need to compete on certain parameters and win.

Help is just a click away!

Seller support

Get Support

If you are stuck somewhere during the registration process, you can seek help from Amazon.in's quick guide.
Just choose your issue from the list and get a detailed answer to speed up your launch process.
Seller Support

Support on Facebook

To get more help on selling on Amazon.in, join a Facebook group for sellers on Amazon.in to share information, tips, experiences, and best practices with each other. It notifies you about new products and services to help grow your business.
Seller University

Learn from Seller University

Learn A to Z of Amazon.in selling on the Seller University. Find everything you need in detail through the online and offline classes. Attend your classes in your regional languages and record your sessions to catch up later.
Seller Support

Service Provider Network (SPN)

To offer more expert help for your business, Amazon.in has established a network of third-party service providers. It's a paid assistance service with over 800 service providers to help you with professional product photoshoots, order fulfillment, and much more.

Best Practices to Sell on Amazon.in

Becoming a great seller means knowing your marketplace inside out. Make sure you do not miss out on any important information that can make your business successful.

Here’s a checklist to keep in mind as you step into the Amazon.in selling world.
Great customer service is the most important part.
Check your Seller Central account health timely
Join FBA to enjoy premium services for your business & offer a rich customer experience.
Use advertising tools to improve your brand presence.
Expand to other product categories to maximize your profits.
Take advantage of sale events with attractive pricing and offers to increase sales.
Use the Automate Pricing tool to set a competitive price and increase the chances of winning Offer Display.
Always, always listen to what customers say about your product.

Digital Starter Kit

Make a perfect start to your selling journey with Amazon.in’s Digital Starter Kit. The Kit is a complete package of all the services and support you may need for your business.

Start selling today

Put your products in front of the crores of customers who search Amazon.in every day.