Amazon

Unlock Your Selling Potential with Benefits worth ₹ 36,000

Read time: 3 mins | Published on: June, 2025

As e-commerce continues to explode in India, Amazon's 2025 New Seller Incentive Program is set to be even more generous - offering up to ₹36,000 in benefits for its sellers.

Imagine launching your business on one of India's largest e-commerce platform with free advertising credits, premium account features, and dedicated support to help you navigate your seller journey. Too good to be true? Not anymore.

Whether you're sitting on a unique product idea or looking to expand your existing business online, this comprehensive guide breaks down every benefit, hack, and strategy to maximize Amazon's new seller incentive program. Don't leave benefits/rewards on the table - here's everything you need to know...

Why should you opt for Amazon's New Seller Incentive Program?

New Seller Incentive Program 2025 includes three powerful accelerators to supercharge your growth!

Add Quality Listings

Listing / Selection Rewards: Receive up to ₹5,000 by listing products and fulfilling orders within 28 days, subject to specific selection and order thresholds.

Advertise Products

Advertising Credits: Receive free ₹1,000 in instant ad credits and furthermore earn up to ₹25,000 more in promotional credits plus a 2-month free Ad Management service (Accelerate Program for New advertisers) based on your wallet recharge amount and cumulative spends.

Stock Up Inventory

Inventory Boost: Receive up to ₹5,000 by stocking inventory worth ₹50,000 or more to Amazon's fulfillment centers and maintaining it for 62 days.

Who can join?

New sellers starting their Amazon journey in 2025.
For listing rewards: Start selling after February 1, 2025.
For inventory rewards: Start selling after January 1, 2025.

Rewards Made Easy

Here's what you need to know!

Listing Quality

Turn your branded product listings into rewards! As a new seller, you can earn up to ₹5,000 by keeping your late dispatch rate under 2% and fulfilling orders within your first 28 days. The more orders you complete, the bigger your reward - start earning ₹1,000 with just 50 orders and watch your earnings grow to ₹5,000 as you reach 200 orders. It's your opportunity to kickstart your Amazon journey with extra earnings!

What does it take to receive this reward?

It's simple! You're all set if you:

The offer applies to non-generic selections. If you have a brand registered with Amazon or Brand Name Authorisation, you will be eligible for the rewards.
Sellers must maintain a late dispatch rate of less than 2% during the promotion period.
The seller must be launched on or after February 1st, 2025.
Number of orders fulfilled is considered as the net value of cancellations and returns.

FC Inbound Inventory

With great inventory comes great benefits! Amazon provides inventory benefits based on the value that you list on the platform. Here's the scoop on our FC Inbound Reward for new sellers:

Launched after January 1, 2025? You're in luck! Stock up your non-generic products in our fulfillment centers and watch the rewards roll in. Here's how you can earn up to ₹5,000:

Got ₹50,000 worth of inventory? Stock it in Amazon's Fulfillment Centers within 62 days of your launch and pocket a cool ₹1,000.
Feeling ambitious? Double that to ₹100,000, and we'll triple your reward to ₹3,000!
Go big with ₹200,000 or more, and you'll max out at a whopping ₹5,000 reward!

Just remember, your goodies need to stay put in our FCs for the full 62 days. We'll calculate your inventory value based on your Average Selling Price multiplied by the units you stock in.

Important note: This reward cannot be combined with FBA program offers (like 'Try FBA for Free') or special fee rate promotions. However, you can still participate in non-FBA rewards like the Listing Reward. Ready to stock up and cash in? Let's get those products moving!

Advertise Products

Boost your visibility with Amazon's Advertising Rewards! As a new seller who starts advertising, here's what you can earn:

Start Strong: Get ₹1,000 in instant ad credits when you first launch on Amazon Ads after December 1, 2024. Credits valid for 180 days.

Grow Bigger:

Earn More: Spend ₹50,000+ on ads within your launch month + 2 months → Get additional ₹15,000 in ad credits.
Bonus: The Accelerate Program includes expert campaign management, keyword optimization, and performance tracking by Amazon Verified Agencies!

Note: Additional promotional credits are valid for 2 months from the credit date. Your 'launch month' is when you create your first ad campaign.

Success Tips

To maximize the benefits of Amazon's New Seller Incentive Program, a combination of all three offers is crucial to balance your brand.

Plan: Ensure you meet all eligibility criteria and deadlines.
Track Progress: Use Amazon's Seller Rewards website to monitor your rewards balance. For Ad Credits, check the balance on Ads Portal.
Diversify Selection: Add a variety of non-generic products to increase your chances of receiving higher rewards. Please note that the relevant Promotion T&Cs apply.
Optimize Inventory: Ensure timely dispatch and maintain inventory levels to meet customer demand.
Leverage Advertising: Use promotional credits effectively to increase visibility and drive sales.

Conclusion

Amazon's New Seller Incentive Program offers a robust support system for new sellers looking to establish themselves on Amazon.in.

When you are ready to begin your journey as a seller, head to Amazon Seller Central and participate in the New Seller Incentive Program today! Below are some additional resources to research and grow your business:

Now that we have run you through the program, you have the keys to help maximize your benefits and set yourself up for success on Amazon! What are you waiting for? Kickstart your Amazon business journey today!

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