A complete guide on the advantages of ecommerce to business

There’s no doubting it – the opportunity of selling online has helped several businesses earn more and grow successfully. Like any other business strategy, there are many plus points and the benefits of ecommerce can help one to excel. We couldn’t agree more and have compiled some information to explain the plus points and help you with business decisions.

What is ecommerce?

Ecommerce can be defined as the buying and selling of goods electronically online. Its popular because of the many benefits of e-business -internet marketing, electronic funds transfer, mobile commerce – this is broken up into two parts.
  • Online retail shopping that goes directly to consumers through mobile apps, websites and even voice assistants, chats, chatbots etc.
  • Sellers being a part of online marketplaces where many third-party sales take place.

Understanding the advantages of ecommerce

This article was made to help you know more about the benefits of e-business. The online marketplace is a good platform for you to expand your business. We are going to explain what kind of advantages there are by sharing what we know about online selling. In brief, these are the plus points we will talk about.
  1. Faster buying process
  2. Store and product listing creation
  3. Cost reduction
  4. Affordable advertising and marketing
  5. Flexibility for customers
  6. No reach limitations
  7. Product and price comparison
  8. Faster response to buyer/market demands
  9. Several payment modes
  10. Enables easy exports

Faster buying process

Customers can spend less time shopping for what they want. They can easily browse through many items at a time and buy what they like. When online, customers can find items that are available in physical stores far away from them or not found in their locality.

For example - Rajesh is a customer who goes to a store to buy a washing machine. After searching, he realises that he cannot find the product he needs. He logs onto a popular ecommerce marketplace and finds the washing machine. What is even better is that there is a special offer price and it can be delivered to his home.

This is where ecommerce comes to the rescue for many shoppers. They go online, search for an item, get a fast response and can buy it just as quickly.

Advantages of e-business include helping one to choose from a wide range of products and get the order delivered too. Searching for an item, seeing the description, adding to cart – all steps happen in no time at all. In the end, the buyer is happy because he has the item and didn’t have to travel far.
Faster buying process
Faster buying process

Store and product listing creation

A product listing is what the customer sees when they search for an item. This is one advantage in ecommerce meant for the seller. This online business plus point is that you can personalise your product listing after creating them. The best part? Creating a listing takes very little time, all you require is your product name or codes like EAN, UPC, ISBN or ASIN.

Sellers can add many images, a description, product category, price, shipping fee and delivery date. So, in just one step you can tell the customer many things about the item. Creating your listing shows the buyers what you have.

Rules for product listing
• Use high quality resolution images. Blurry images distract and confuse customers.
• Maintain image dimensions. Usually ecommerce marketplaces will recommend a resolution format.
• Provide multiple product views. Some sites even let you include a 360-degree view of items.
• When adding product variants – such as lipsticks in different shades – ensure each variant has its specific image.

Customising listings makes them attractive and appealing. Here the seller has full control over customisation, he can mention offers available, discounts etc. Other advantages of e-business product listing are that it is free to upload and fast.

How this is different from offline stores? – Offline retail merchants can provide only some details about the product. This can be a hassle as they have to keep repeating the same data to every customer!! On the other hand, an online marketplace gives you space to describe the product – just once and interested people will read it. One can include even more information like reviews, demo videos, offers ready and expected delivery timing.

Lastly, the listing stays online 24x7 so the customer can see the item when he wishes. Sellers do have the option of adding multiple listings or removing items that are sold out.
Store and product listing creation
Store and product listing creation

Cost reduction

One of the biggest advantages of ecommerce to business that keep sellers interested in online selling is cost reduction. Many sellers have to pay lots to maintain their physical store. They may need to pay extra up front costs like rent, repairs, store design, inventory etc. In many cases, even after investing in services, stock, maintenance and workforce, sellers don’t receive desired profits and ROI.

How this is different with online stores? - With an ecommerce store, a seller can reduce how much is spent in store upkeep. An ecommerce store is affordable and requires less investment when compared with a physical store.
This is also a good opportunity for individual and small scale sellers who want to earn an income but don’t have the required start-up capital.

Did you Know – ‘33% of consumers use their mobiles to shop for items.'
Cost reduction
Cost reduction

Affordable advertising and marketing

Sellers don’t have to spend a lot of money to promote their items. The world of ecommerce has several affordable, quick ways to market online. Ecommerce marketplaces are visual channels – and sellers can really show off their product. For example, Amazon sellers can use Advertising tools to add videos, infographics, good quality resolution images.

One can add life to plain, boring text using DIY features to create customised deals, coupons, A+ content and sponsored ads. Many ecommerce marketplaces offer customer insight tools that can be used to analyse customers. Usually, this is a page that shows all orders – pending, unshipped, sent, cancelled, returns.
Affordable advertising and marketing
Affordable advertising and marketing

Flexibility for customers

An important advantage of ecommerce to business is that sellers can provide flexibility to customers. One highlight is that the product and services are ready 24x7. The result is that seller can offer his item any place, any time.

Customers are always present on an ecommerce marketplace - They are likely to return for repeat purchases online because of the conveniences they get. These conveniences include free shipping (usually on a minimum cart value), express order delivery, deals and discounts, subscription advantages.

They also share reviews on the things they buy. Good reviews result in two extra benefits of ecommerce. One is that buyers gain trust in your store based on the number of positive reviews. The other is that it can help you identify your best-selling items.

Sellers can leverage this customer flexibility to build their revenue. They can sell on an online marketplace confidently knowing that there are plenty of buyers.
Flexibility for customers
Flexibility for customers

Product and price comparison

In ecommerce, sellers can compare the products using tools or on their own. This gives them a good idea of product alternatives available, the standard rates, if a product need is unfulfilled.

Comparison is faster online and covers many products - It helps to save time when making this comparison, as all details are available on the shopping site. In a physical store, sellers may not be able get access to so many details –they only have better knowledge about their own inventory.

This is one more benefit for the customer too. When people see many items ready for purchase, they feel more confident about spending.

Did You Know - "Shoppers can save time using online marketplaces. They get other benefits like fast delivery, comfort of shopping from home, quick price comparison."
Product and price comparison
Product and price comparison

No reach limitations

A seller with a physical store may only be able to reach a certain number of buyers. They can deliver to the customers’ homes but there can be distance limitations. Several e-commerce marketplaces have their own logistics and delivery system.

Reaching out to more customers - Sellers that need to expand their reach to find new customers can benefit from this. This applies to online-only sellers and those with a physical store.

Online-only sellers can save on the logistics costs and be rest assured of customers. Sellers with a physical store begin selling their goods to local buyers.
No reach limitations
No reach limitations

Faster response to buyer/market demands

Every interaction is faster when you begin selling online. Ecommerce marketplaces offer you a streamlined logistics or delivery system. What this means is that the buyers order gets delivered efficiently. Product returns management is one more plus point that can be handled quickly – you either refund the payments or give a replacement.

Speedily actions can even be applied when responding to market demands. Think of this ecommerce example - when a buyer sees that an item is out of stock, he can click on the ‘Notify Me’ option. This informs him when that item is available for sale again. It also informs sellers that they need to restock that item so they can get more buyers.

Next comes the trends - Suppose there is demand for voice activated personal assistants, a seller can immediately respond to that demand by stocking these items. He is sure that this product will sell and has seen the same happening with other sellers to.

Merchants can create deals, promotions quickly too. This attracts customers and increase chances of creating more sales. Ecommerce sellers may plan and apply coupons when they like – even customise such offers for their own store.

Several payment modes

Buyers like personalisation – the same goes for paying for their orders. Ecommerce marketplaces permit multiple payment modes that include UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.

Cart recovery – This is one huge benefit or ecommerce. Sometimes a buyer reaches the checkout page but doesn’t complete the purchase. Here, you can notify customers via phone messages, email to finish buying.

There is a catch – Customers can only use one type of payment mode per order. This choice is affected by the order value, ease of payment or availability of cash or card. In some cases, payment modes can be merged with a dedicated wallet amount.

What this means for sellers is that they no longer have to lose a potential sale opportunity due to lack of available payment modes.

Top Tips – ‘Many ecommerce sites enable a coupon for discounts or promotions on the checkout page. This makes it easier for the customer as the code is already present with the order.’
Several payment modes
Several payment modes

Enables easy exports

E-commerce exports assists sellers to directly sell to international customers in global marketplaces, allowing them to transcend beyond national boundaries and expand abroad. With e-commerce, sellers don’t have to invest in a physical setup to reach customers. Instead, they can use attractive product listing and acquire new customers internationally with ease. For aspiring entrepreneurs and growing businesses, e-commerce exports can be a very profitable model to adapt for global expansion and increased revenue.

Give a read: Understanding e-commerce exports: Your gateway to international marketplaces
Found these advantages, tips and facts interesting? Scroll down to know more about why ecommerce selling can be good for you.

Selling Online? Try This Now

  • Try using some awesome product description content like image rich flyers, good resolution images, videos.
  • Address all questions/ queries that a customer might have about your item details. Provide them more confidence about their purchase.
  • Keep reviewing buyer feedback, reviews, on the order information or delivery process. This gives you a fair idea of how well your sales are and if your buyers are happy.
  • Try to accept as many payment modes as possible as this offers your customers greater flexibility.
  • Build your own sales strategy and customise it. This all depends on the item you’re selling, number of customers you have, price points etc.

FAQs from Online Sellers

So many advantages of ecommerce – no wonder ecommerce marketplaces are the best for selling online. Such sites offer you a number of services, tools, options. Have some questions on selling online? Here are some FAQ's on ecommerce and the wonderful world of online selling that we made just for you.
How do I choose an Ecommerce marketplace that’s right for me?
Before getting started with selling online via an Ecommerce marketplace, check to see what’s available. Next, consider this list of fundamental merits of ecommerce to make an easier and suitable choice.

• Consider what kind of product you are selling – Some marketplace are specific to clothes, appliances and consumer electronics.
• Go through all of the tools made for the sellers – Things like product listing creation, inventory tracking, customer feedbacks etc.
• Go through all of the tools made for the customers – is the marketplace user friendly enabling buyers to search for items easily, payment gateways, social media linking etc.

How to become an ecommerce seller?
There are some ecommerce essentials you need. One has to register on the marketplace. You can have to create an account and submit documents as required. Only then can you upload your product and begin selling.

• Check to see if the ecommerce marketplace has features like ‘Seller Registration’ / ‘Interested In Selling’ / ‘Sell With Us’ / ‘Register Your Brand’.
• Click on this and begin creating your account.
• You might have to submit certain license, ID proofs and cash transfer proofs like your PAN.
• After this you are usually taken to a product listing page – this is where you upload what you are selling.
How do I sell on an ecommerce marketplace?
There are several simple ways to make use of the merits of ecommerce. You begin with a registration and list out your product list - this is the first part. The next part is planning out your sales to make your item interesting. This can be adding on attractive discounts, coupons to encourage the customer to buy.

Create your item listing using the given advertising tools on your dashboard.
• Add some terms, conditions, warnings, and promotional offers with your items.
• Explain return policies, payment options, availability as required.
What are the top benefits for me?
When you sell on ecommerce marketplace you have lots to gain from. You have more customers, greater control, easier inventory management, easier returns and delivery systems. There are even ways to offer benefits to your buyers.

• You can set up your choice of payment modes.
• You can set up your choice of delivery methods.
• Select how customers can reach you or send in enquiries.
• You simply have to upload required IDs, licenses, product information.
Are there any barriers to selling on an ecommerce marketplace?
Barriers to entry are very low and minimal investment is required to get started on ecommerce business. Seller registration, setting up your store is an easy process. Such marketplaces expose you to millions of potential customers. You can start selling quickly..
Join Amazon - one the biggest online marketplaces now and begin leveraging services to start, customise and change your ecommerce business forever.
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