A complete guide on the advantages of ecommerce to business

One of the biggest advantages of ecommerce to business that keep sellers interested in online selling is cost reduction. Many sellers have to pay lots to maintain their physical store. They may need to pay extra up front costs like rent, repairs, store design, inventory etc. In many cases, even after investing in services, stock, maintenance and workforce, sellers don’t receive desired profits and ROI.

How this is different with online stores? - With an ecommerce store, a seller can reduce how much is spent in store upkeep. An ecommerce store is affordable and requires less investment when compared with a physical store.
This is also a good opportunity for individual and small scale sellers who want to earn an income but don’t have the required start-up capital.

Did you Know – ‘33% of consumers use their mobiles to shop for items.'

Sellers don’t have to spend a lot of money to promote their items. The world of ecommerce has several affordable, quick ways to market online. Ecommerce marketplaces are visual channels – and sellers can really show off their product. For example, Amazon sellers can use Advertising tools to add videos, infographics, good quality resolution images.

One can add life to plain, boring text using DIY features to create customised deals, coupons, A+ content and sponsored ads. Many ecommerce marketplaces offer customer insight tools that can be used to analyse customers. Usually, this is a page that shows all orders – pending, unshipped, sent, cancelled, returns.

An important advantage of ecommerce to business is that sellers can provide flexibility to customers. One highlight is that the product and services are ready 24x7. The result is that seller can offer his item any place, any time.

Customers are always present on an ecommerce marketplace - They are likely to return for repeat purchases online because of the conveniences they get. These conveniences include free shipping (usually on a minimum cart value), express order delivery, deals and discounts, subscription advantages.

They also share reviews on the things they buy. Good reviews result in two extra benefits of ecommerce. One is that buyers gain trust in your store based on the number of positive reviews. The other is that it can help you identify your best-selling items.

Sellers can leverage this customer flexibility to build their revenue. They can sell on an online marketplace confidently knowing that there are plenty of buyers.

In ecommerce, sellers can compare the products using tools or on their own. This gives them a good idea of product alternatives available, the standard rates, if a product need is unfulfilled.

Comparison is faster online and covers many products - It helps to save time when making this comparison, as all details are available on the shopping site. In a physical store, sellers may not be able get access to so many details –they only have better knowledge about their own inventory.

This is one more benefit for the customer too. When people see many items ready for purchase, they feel more confident about spending.

Did You Know - "Shoppers can save time using online marketplaces. They get other benefits like fast delivery, comfort of shopping from home, quick price comparison."

A seller with a physical store may only be able to reach a certain number of buyers. They can deliver to the customers’ homes but there can be distance limitations. Several e-commerce marketplaces have their own logistics and delivery system.

Reaching out to more customers - Sellers that need to expand their reach to find new customers can benefit from this. This applies to online-only sellers and those with a physical store.

Online-only sellers can save on the logistics costs and be rest assured of customers. Sellers with a physical store begin selling their goods to local buyers.

Every interaction is faster when you begin selling online. Ecommerce marketplaces offer you a streamlined logistics or delivery system. What this means is that the buyers order gets delivered efficiently. Product returns management is one more plus point that can be handled quickly – you either refund the payments or give a replacement.

Speedily actions can even be applied when responding to market demands. Think of this ecommerce example - when a buyer sees that an item is out of stock, he can click on the ‘Notify Me’ option. This informs him when that item is available for sale again. It also informs sellers that they need to restock that item so they can get more buyers.

Next comes the trends - Suppose there is demand for voice activated personal assistants, a seller can immediately respond to that demand by stocking these items. He is sure that this product will sell and has seen the same happening with other sellers to.

Merchants can create deals, promotions quickly too. This attracts customers and increase chances of creating more sales. Ecommerce sellers may plan and apply coupons when they like – even customise such offers for their own store.

Buyers like personalisation – the same goes for paying for their orders. Ecommerce marketplaces permit multiple payment modes that include UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.

Cart recovery – This is one huge benefit or ecommerce. Sometimes a buyer reaches the checkout page but doesn’t complete the purchase. Here, you can notify customers via phone messages, email to finish buying.

There is a catch – Customers can only use one type of payment mode per order. This choice is affected by the order value, ease of payment or availability of cash or card. In some cases, payment modes can be merged with a dedicated wallet amount.

What this means for sellers is that they no longer have to lose a potential sale opportunity due to lack of available payment modes.

Top Tips – ‘Many ecommerce sites enable a coupon for discounts or promotions on the checkout page. This makes it easier for the customer as the code is already present with the order.’

Found these advantages, tips and facts interesting? Scroll down to know more about why ecommerce selling can be good for you.

So many advantages of ecommerce – no wonder ecommerce marketplaces are the best for selling online. Such sites offer you a number of services, tools, options. Have some questions on selling online? Here are some FAQ's on ecommerce and the wonderful world of online selling that we made just for you.

A) How do I choose an Ecommerce marketplace that’s right for me?
Before getting started with selling online via an Ecommerce marketplace, check to see what’s available. Next, consider this list of fundamental merits of ecommerce to make an easier and suitable choice.

• Consider what kind of product you are selling – Some marketplace are specific to clothes, appliances and consumer electronics.
• Go through all of the tools made for the sellers – Things like product listing creation, inventory tracking, customer feedbacks etc.
• Go through all of the tools made for the customers – is the marketplace user friendly enabling buyers to search for items easily, payment gateways, social media linking etc.

B) How to become an ecommerce seller?
There are some ecommerce essentials you need. One has to register on the marketplace. You can have to create an account and submit documents as required. Only then can you upload your product and begin selling.

• Check to see if the ecommerce marketplace has features like ‘Seller Registration’ / ‘Interested In Selling’ / ‘Sell With Us’ / ‘Register Your Brand’.
• Click on this and begin creating your account.
• You might have to submit certain license, ID proofs and cash transfer proofs like your PAN.
• After this you are usually taken to a product listing page – this is where you upload what you are selling.

C) How do I sell on an ecommerce marketplace? There are several simple ways to make use of the merits of ecommerce. You begin with a registration and list out your product list - this is the first part. The next part is planning out your sales to make your item interesting. This can be adding on attractive discounts, coupons to encourage the customer to buy.

• Create your item listing using the given advertising tools on your dashboard.
• Add some terms, conditions, warnings, and promotional offers with your items.
• Explain return policies, payment options, availability as required.

D) What are the top benefits for me?
When you sell on ecommerce marketplace you have lots to gain from. You have more customers, greater control, easier inventory management, easier returns and delivery systems. There are even ways to offer benefits to your buyers.

• You can set up your choice of payment modes.
• You can set up your choice of delivery methods.
• Select how customers can reach you or send in enquiries.
• You simply have to upload required IDs, licenses, product information.

E) Are there any barriers to selling on an ecommerce marketplace?
Barriers to entry are very low and minimal investment is required to get started on ecommerce business. Seller registration, setting up your store is an easy process. Such marketplaces expose you to millions of potential customers. You can start selling quickly.

Join Amazon - one the biggest online marketplaces now and begin leveraging services to start, customise and change your ecommerce business forever.