Get a chance to receive benefits worth ₹23,000
1. New Seller Incentive: Ad reward points up to ₹15,000
The Promotion will only be eligible for sellers who are launched between 00:00 hrs. (IST) on January 1st, 2024 and 23:59 hrs. (IST) on September 30th, 2024 ("Eligibility Period")
The Promotion will commence at 00:00 hrs. (IST) on January 1st, 2024 and end at 23:59 hrs (IST) on December 31st, 2024, unless revoked by Amazon in its sole discretion without any prior notice ("Promotion Period")
Reward details:
(a) Sellers who have launched on the Amazon Site during the Eligibility Period and have spent > INR 50,000 on Sponsored Advertisements within 179 days from their launch date will be eligible to receive Rewards worth INR 15,000.
(b) Sellers who are availing any other incentive, marketing offer, contest or promotion on Amazon Site or availing any other special terms of any nature including preferential fee rates from Amazon during the Promotion Period are also eligible to participate in the Promotion.
(a) Sellers who have launched on the Amazon Site during the Eligibility Period and have spent > INR 50,000 on Sponsored Advertisements within 179 days from their launch date will be eligible to receive Rewards worth INR 15,000.
(b) Sellers who are availing any other incentive, marketing offer, contest or promotion on Amazon Site or availing any other special terms of any nature including preferential fee rates from Amazon during the Promotion Period are also eligible to participate in the Promotion.
2. New Advertiser Free Credits Incentive
The Promotion will only be eligible for sellers who launch on Amazon Advertising from 00:00 hrs. (IST) on April 1st, 2024 ("Eligibility Period"). The month in which the seller launched on Advertising will be “Launch Month”
The Promotion will commence from 00:00 hrs. (IST) on April 1st, 2024 ("Promotion Period") unless revoked by Amazon in its sole discretion without any prior notice.
Reward details:
(a) Initial sign-up Free Credits of INR 1000 (Rupees One Thousand only) will be credited on the Advertising account within 72 hours from the date of launch on Amazon Advertising portal.
(b) Sellers can earn more free credits (“Additional Free Credits”) (AFC) on the basis of cumulative spends made on Advertising portal in the 3 months from the Launch Month.
Additional Free Credits Incentive Structure:
(a) Initial sign-up Free Credits of INR 1000 (Rupees One Thousand only) will be credited on the Advertising account within 72 hours from the date of launch on Amazon Advertising portal.
(b) Sellers can earn more free credits (“Additional Free Credits”) (AFC) on the basis of cumulative spends made on Advertising portal in the 3 months from the Launch Month.
Additional Free Credits Incentive Structure:
Sign up Free Credits will be valid for a period of 180 days after registration & the AFCs will be valid for a period of 2 months from the date of credit. Any unused free credit will get expired after the validity period.
3. New Seller Incentive: Rewards up to ₹2,000
The Promotion will only be eligible for sellers who are launched between 00:00 hrs. (IST) on April 1st, 2024 and 23:59 hrs. (IST) on September 30th, 2024 ("Eligibility Period")
The Promotion will commence at 00:00 hrs. (IST) on April 1st, 2024 and end at 23:59 hrs. (IST) on October 31st, 2024 ("Promotion Period") unless revoked by Amazon in its sole discretion without any prior notice
Seller actions requirements to be eligible for the Rewards:
(a) Sellers who have launched on the Amazon Site during the Eligibility Period
(b) Sellers should have a "Late Dispatch" rate of less than 2% during the Promotion Period
(c) Have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the table below :
(a) Sellers who have launched on the Amazon Site during the Eligibility Period
(b) Sellers should have a "Late Dispatch" rate of less than 2% during the Promotion Period
(c) Have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the table below :
Avail the offers now.
Frequently Asked Questions - Offer 1
FAQ for "New Seller Incentive: Ad reward points up to ₹15,000" between January 1, 2024 to December 31, 2024
What is the New Seller Incentive Promotion?
Upon launching as a seller on Amazon.in between January 1st, 2024 and September 30th, 2024, the seller is eligible for Rewards as follows:
Sellers who have launched on the Amazon Site during the above mentioned period and have spent > INR 50,000 in Sponsored Advertisements spend within 179 days from launch date will be eligible to receive Rewards worth INR 15,000. For e.g., if the seller is launched on 2nd March 2024 and has spent INR 57,000 by 2nd June (less than 179 days from launch date), then the seller will get Rewards worth INR 15,000
Who all can avail this?
This Promotion is valid for all India based sellers launching on Amazon.in between January 1st, 2024 to September 30th, 2024 (both days inclusive), unless extended or revoked by Amazon in its sole discretion.
What is the duration of the Promotion?
The Promotion will commence at 00:00 hrs. (IST) on January 1st, 2024 and end at 23:59 hrs (IST) on December 31st, 2024, unless revoked by Amazon in its sole discretion without any prior notice
How can I participate?
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
How can a seller keep track of the Rewards?
A seller can track this in their “Rewards Balance” on the Amazon Seller Rewards’ website (https://seller-rewards.amazon.in). Sellers may redeem their Rewards online at Amazon Seller Rewards' website in accordance with the Rewards Program Terms.
Is the Promotion also available to existing Amazon.in sellers?
No, the Promotion is only for sellers newly launched sellers between 1st January, 2024 and 30th September, 2024.
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all fulfilment channel?
Yes, Promotion is applicable to all fulfilment channels.
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type
Is it applicable to all advertisements spend?
The promotion is applicable to only ‘Sponsored Products’ spends
Frequently Asked Questions - Offer 2
FAQ for "New Advertiser Free Credits Incentive" starting April 1, 2024
What is the new sign-up Free Credits amount for new advertisers?
The sign-up free credits reduced to INR 1000 from INR 2000
What is the graded free credits incentive scheme for new advertisers?
Who is eligible?
The Promotion will only be eligible for sellers who launch on Amazon Advertising from 00:00:00 hrs. (IST) on April 1st, 2024. The month in which the seller launched on Advertising will be “Launch Month”. Any change in eligibility / discontinuation of scheme will be communicated by Amazon 7 calendar days in advance
What will be the mode of payment of rewards?
The rewards will be given as Advertising free credits on Ad console / advertising.amazon.in
When will the seller getting the free credits?
Sign up free credits will be available from the day on which the advertiser has registered on Ad portal. The additional free credits will be credited in the ads account in the succeeding month after adjusting the free credits received in the previous month(s). The Free Credits will be credited to your Amazon Advertising Account between the 1st and 15th of the succeeding month.
Where can I check the free credits in my ads account?
You can check in the advertising portal- Settings → Sponsored Ads Billing → Promotion Credits.
What is the validity of the free credits?
Sign up free credits is valid for a period of 180 days from the date of registration on Ads. Additional free credits are valid for a period of 2 months from the date of credit.
Will the sign-up free credits also be considered while computing spends thresholds?
Yes. The sign-up free credits will also be considered while computing spend thresholds
Will the additional free credits received every month be considered for spend thresholds?
Yes. The advertiser can use the free credits received and the Ads spends incurred using the free credits will also be considered for computing spend thresholds.
Seller launch date is 1-Mar-2024. Seller registered Ad console on 1-Apr-24. Seller launched first campaign on 2-Apr-24. What will be the sign-up free credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Apr-24. Launch month for the incentive structure will be April’24. L+1st month is May’24, Launch + 2nd month is June’24.
Seller launch date is 1-Mar-2024. Seller registered Ad console on 11-Mar-24. Seller launched first campaign on 2-May-24. What will be the sign-up free credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Apr-24. Sign up free credits will be 2000 as the seller registered on Ads before 1-Apr-24. Launch month for the incentive structure will be May’24. L+1st month is June’24, Launch + 2nd month is July’24.
Different spend scenarios
Scenario – 1 – Advertiser launched in Apr’24; Apr spends =0; May spends = 0 & June spends = 1500
Free Credits & Payout Structure
• Sign up free credits will be available from registration
• Advertiser spends at 1500 overall
• As April & May spends are zero, there will no additional free credits
• Advertiser spent 1500 overall including INR 1000 received as sign-up free credits
• As total spends till June did not cross INR 3000, there is no additional free credits
• Sign up free credits will be available from registration
• Advertiser spends at 1500 overall
• As April & May spends are zero, there will no additional free credits
• Advertiser spent 1500 overall including INR 1000 received as sign-up free credits
• As total spends till June did not cross INR 3000, there is no additional free credits
Scenario – 2 – Advertiser launched in Apr’24; Apr spends =500; May spends = 1000 & June spends = 2000
Free Credits & Payout Structure
• Sign up free credits will be available from registration
• Advertiser spends at 3500 overall
• As Apr-May-June total spends crossed INR 3000, the advertiser will get INR 1000 more as free credits
• The additional free credits of INR 1000 will be credited in the first 15 days of July
• Sign up free credits will be available from registration
• Advertiser spends at 3500 overall
• As Apr-May-June total spends crossed INR 3000, the advertiser will get INR 1000 more as free credits
• The additional free credits of INR 1000 will be credited in the first 15 days of July
Scenario – 3 – Advertiser launched in Apr’24; Apr spends =1500; May spends = 2000 & June spends = 2000
Free Credits & Payout Structure
• Sign up free credits will be available from registration
• Advertiser spends at 5500 overall
• As total spends till May crossed INR 3000, the advertiser will get INR 1000 more as free credits in June
• As the total spends till June crossed INR 5000 (including the sign-up free credits & INR 1000 additional free credits received in June), the advertiser is eligible to get INR 2000 as free credits. The advertiser received 1000 in June. Hence the advertiser will get the remaining INR 1000 as free credits in July
• Sign up free credits will be available from registration
• Advertiser spends at 5500 overall
• As total spends till May crossed INR 3000, the advertiser will get INR 1000 more as free credits in June
• As the total spends till June crossed INR 5000 (including the sign-up free credits & INR 1000 additional free credits received in June), the advertiser is eligible to get INR 2000 as free credits. The advertiser received 1000 in June. Hence the advertiser will get the remaining INR 1000 as free credits in July
Scenario – 4 – Advertiser launched in Apr’24; Apr spends =3500; May spends = 2000 & June spends = 7000
Free Credits & Payout Structure
• Sign up free credits INR 1000 will be available from registration
• Advertiser spends at 12500 overall
• As April spends crossed INR 3000, the advertiser will get INR 1000 more as free credits in May
• As total spends till May crossed INR 5000 (including the sign-up free credits & INR 1000 additional free credits received in May), the advertiser is eligible to get INR 2000 as free credits. The advertiser already received 1000 in May. Hence the advertiser will get the remaining INR 1000 as free credits in June.
• As total spends till June crossed INR 10000 (including the sign-up free credits, INR 1000 additional free credits received in May & INR 1000 additional free credits received in June), the advertiser is eligible to get INR 5000 as free credits. The advertiser already received INR 1000 in May & INR 1000 in June. Hence the advertiser will get the remaining INR 3000 as free credits in July.
• Sign up free credits INR 1000 will be available from registration
• Advertiser spends at 12500 overall
• As April spends crossed INR 3000, the advertiser will get INR 1000 more as free credits in May
• As total spends till May crossed INR 5000 (including the sign-up free credits & INR 1000 additional free credits received in May), the advertiser is eligible to get INR 2000 as free credits. The advertiser already received 1000 in May. Hence the advertiser will get the remaining INR 1000 as free credits in June.
• As total spends till June crossed INR 10000 (including the sign-up free credits, INR 1000 additional free credits received in May & INR 1000 additional free credits received in June), the advertiser is eligible to get INR 5000 as free credits. The advertiser already received INR 1000 in May & INR 1000 in June. Hence the advertiser will get the remaining INR 3000 as free credits in July.
Scenario – 5 – Advertiser launched in Apr’24; Apr spends =12000; May spends = 0 & June spends = 0
Free Credits & Payout Structure
• Sign up free credits INR 1000 will be available from registration
• Overall Advertiser spends at 12000
• As April spends crossed INR 10000, the advertiser will get INR 5000 as free credits in May 10
• Maximum threshold reached in April itself. No more free credits will be credited in June and / or July
• Sign up free credits INR 1000 will be available from registration
• Overall Advertiser spends at 12000
• As April spends crossed INR 10000, the advertiser will get INR 5000 as free credits in May 10
• Maximum threshold reached in April itself. No more free credits will be credited in June and / or July
Frequently Asked Questions - Offer 3
FAQ for "New Seller Incentive: Rewards up to ₹2,000" between April 1, 2024 to October 31, 2024
What is the New Seller Incentive Promotion?
Upon launching as a seller on Amazon.in between April 1st, 2024 and September 30th, 2024, the seller is eligible for Rewards as follows:
Sellers who have launched on Amazon.in during the above mentioned period, have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the following table:
Sellers who have launched on Amazon.in during the above mentioned period, have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the following table:
AND
have a " Late Dispatch" rate of less than 2% during the Promotion Period
Generic selection is defined as selection with brand name ‘Generic’; Non-generic selection is defined as selection with brand name not ‘Generic’.
have a " Late Dispatch" rate of less than 2% during the Promotion Period
Generic selection is defined as selection with brand name ‘Generic’; Non-generic selection is defined as selection with brand name not ‘Generic’.
Who all can avail this?
This Promotion is valid for all India based sellers launching on Amazon.in between April 1st, 2024 to September 30th, 2024 (both days inclusive), unless extended or revoked by Amazon in its sole discretion.
What is the duration of the Promotion?
The Promotion will commence at 00:00 hrs. (IST) on April 1st, 2024 and end at 23:59 hrs. (IST) on October 31st, 2024 ("Promotion Period") unless revoked by Amazon in its sole discretion without any prior notice
How can I participate?
To participate under the Promotion, a seller must:
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
How can a seller keep track of the Rewards?
A seller can track this in their “Rewards Balance” on the Amazon Seller Rewards’ website (https://seller-rewards.amazon.in). Sellers may redeem their Rewards online at Amazon Seller Rewards' website in accordance with the Rewards Program Terms.
Is the Promotion also available to existing Amazon.in sellers?
No, the promotion is only for sellers newly launched sellers between 1st April, 2024 and 30th September, 2024
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all fulfilment channel?
Yes, Promotion is applicable to all fulfilment channels.
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type as per Promotion terms and conditions.
Is the Promotion on selection valid for 28 days from launch even if I donot meet selection threshold but I am fulfilling the required orders? E.g I am an apparel seller with 5 non-generic selection within 15 days of launch. By the 20th day,I have fulfilled 30 orders. Do I get the INR 2,000?
No, a seller is eligible for the Promotion on selection only after the required thresholds of selection are met within 28 days of launch. E.g. The seller has not met the selection criteria as only 5 selection has been added.
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