The Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail. Amazon India team assists brands by connecting them with an Indian 3rd party company who help with listing their selection in the FBA model. Outside of this model, out of country brands can launch on FBA by: (a) setting their own entity in line with the FDI norms or (b) partnering with a distributor/Amazon in an outright purchase model.

To become an FBA seller for IN marketplace, you need to connect with a 3rd party company. The third party company will check your business verification documents and products and help you guide on the listing. You would need to work with these service providers to maintain your inventory in Amazon FCs and sell in India.

Amazon requires the listings and customer support (delivery and product related) be provided in English, but you need not to worry, many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to selling on Amazon, then you can use Service Provider Network for listing and translation requirements.

If products are designed according to IN customer needs, return rates are manageable. We also have a liquidation program to help seller recover salvage value from unsellable stock. The program is free to join and can recover up to 35% of average selling price.