Get started with $50,000 in potential incentives.Register now

Exports > Amazon Global Selling

Start exporting with Amazon

Join 150,000+ sellers exporters on Amazon Global Selling today

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$200 credit towards fulfillment costs when you use Amazon Global Selling SEND

$400 credit for inbound placement costs

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.

Expand your business from India to the world with e-commerce exports

Amazon Global Selling is an e-commerce exports program that helps you take your business from India to global markets across 200+ countries and territories. Whether you are a multi-city store, local seller, upcoming startup or a seasoned exporter, irrespective of your business size, you can export from India and establish your business on the world map.

150,000+ sellers

Since 2015, Amazon Global Selling has registered 150,000+ exporters from 28 states, 7 union territories, and 200+ cities across India.*

$13 billion

Amazon is on track to enable tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India by the end of 2024.

400+ million

Amazon has assisted Indian exporters in selling 400+ million product units to customers across Amazon global marketplaces.

Export to 18 Amazon global marketplaces

North America

The US, Canada, and Mexico

Sell in North America and make the most of the expanding export trade between India and other developed countries.

Europe

Germany, the UK, France, Italy, Spain, Sweden, Poland, and the Netherlands

With just 1 account, you can reach customers across different countries shopping in Amazon’s European stores.

Asia-Pacific

Japan, Singapore, and Australia

Be a part of the world’s third-largest economy by selling in Japan or benefit from a growing customer base in Singapore and Australia.

Middle East

The UAE and Saudi Arabia

Start selling in Middle East markets of the UAE and Saudi Arabia with Zero Monthly subscription fee.

Watch: Success stories of our export champions

Our sellers tell you why they choose to export from India with Amazon Global Selling

We manufacture our products in Coimbatore and sell them in the US, the UK, Germany, and France. This has been possible only through Amazon.
SrinivasanAtmos Green

We started our journey on Amazon internatational marketplaces in 2016. We were wondering how to take our products to global customers and Amazon was the perfect fit.
Natasha Tuli and Amit SardaSoulflower

We have been selling on amazon.com (Amazon US) since 2009. We are proud that we can sell Indian products in USA through e-commerce.
Rupesh SanghaviVirVentures

We have been selling on Amazon for three years. Our growth percentage is not in hundreds but thousands.
Mohammed MobashirEstalon Leathers

Frequently Asked Questions

How does Amazon Global Selling work?

Amazon Global Selling gives access to sell in 18 international marketplaces in Americas (the US, Canada and Mexico), Europe (Spain, France, Italy, Germany, Sweden, the Netherlands, Poland, Turkey and the UK), Middle East (the UAE and Saudi Arabia) and Asia-Pacific (Japan, Singapore and Australia). With this program, Indian MSMEs, entrepreneurs, retailers, brands and startups can list and sell their products on Amazon international marketplaces such as www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.ae, enabling them to showcase their products to customers across 200+ countries and territories.

What products can I sell on Amazon international marketplaces?

An Indian exporter can sell a range of products on Amazon across 30+ categories. The top selling product categories from Indian sellers are:
• Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
• Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
• Jewellery: Fashion and fine jewellery
• Leather: Wallets, bags, footwear, accessories
• Health and personal care: Bath towels, home care, toiletries, essential oils
• Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
• Ayurveda: Organic products, Health supplements, medical items, food and dietary supplements
• Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
• Toys and sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
• Office products and furniture: Notepad, novelties, cane and wooden furniture
• Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video and DVD, camera
• Books: Educational, novels, guides

Each product category may require separate licenses and documents, specific to the region of export, origin country and shipping mode. You can use Amazon’s third-party Service Provider Network for assistance in export compliance.

What do I need to register as a seller on Amazon?

To register yourself as a seller in Amazon international marketplaces, you need

Email ID and mobile number
Valid Business Address
Credit Card and Company/ Individual Bank Statement
National ID proof

In addition to the above documents you need VAT document for selling in Europe and the Middle East. Amazon has a list of trusted third party service providers who can help you in getting required documentation.

How can I start selling internationally?

All you have to do is

Select the product you want to sell
Select the marketplace where you want to sell
Register with Amazon Global Selling & showcase your products
Ship your products to Amazon fulfillment centers through an Amazon Solution Provider Network partner

Amazon shall assist you with

Storage of your products in state of the art fulfillment center
Showcasing your product to customers who are searching for the same across the world
Packing & delivering the product to customer once he/ she orders, within 2 days
Payments are credited to seller’s bank account in INR or in International currencies as per their preference.

Please note: To register to sell in US, Europe, Japan and Australia on Amazon (professional selling plan), a subscription fees of USD 39.99 (US), EUR 25 (EU), JPY 4,900 and AUD 49.95 (AU) is charged. For the same, you will be required to provide a valid international credit card.

I don’t have a Amazon India seller account, can I still sell on other Amazon marketplaces?

Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.

How is Amazon facilitating payments?

Amazon ensures that the amount gets credited in your preferred bank account and in your preferred currency (INR, USD, GBP, EUR, YEN, AED, etc.).

What is the cost to sell on Amazon international marketplaces?

The cost structure to sell on Amazon international marketplaces depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible allowing you to choose the most suitable combination for your business goals.