Selling TVs Online: 6 Strategies to Consider Using

Did you know that about 3 in 5 of the buyers in India hope to buy their next TV sets online?

The recent and significant rise in the demand for purchasing electronics and appliances online has created a promising opportunity for those looking to venture into the business of selling electronics online including TVs. However, while the idea of this business opportunity is attractive, the process of successfully scaling an online TV selling venture may present challenges.
Sell TV Online
Sell TV Online
If you happen to be someone aiming to kickstart your very own online business of selling TV, then we have curated a selection of strategies below that may be able to potentially facilitate the growth of your business. So let's not waste anymore time and get started right away!

Research and List Trusted Brands

According to a recent survey, approximately 57% Indian customers prioritize a brand's reputation when making purchase decisions. This trend might also apply to your business, indicating that your customers are more likely to buy products if they have confidence in your product quality or are familiar with the brand of the products you are selling.

Now, there are two ways to integrate this strategy to your business. Firstly, you can work on establishing a solid reputation that encourages customers to trust your online TV store and make purchases based on that trust. Alternatively, you could consider offering products of such brands that already enjoy the trust of your target audience, effectively leveraging existing faith in those brands.

Optimise Product Listings

Optimise Listings
Optimise Listings
Whether you're selling through your own website or an online marketplace, ensuring your product information is easily accessible to customers during the purchase journey is crucial. This involves providing key elements such as high-quality product images or videos, comprehensive product descriptions, and any other relevant details that customers might require before making a purchase. It's also a wise move to include any warnings or notes to give customers a clearer understanding of what to expect upon receiving their products.

Interestingly, nearly 98% shoppers not just in India but even globally are discouraged from buying a product if the product listing is incomplete or lacks essential information. To avoid this, ensure that each product image accurately represents the item you're selling, and verify the accuracy of all provided information. This is important as around 50% buyers might initiate returns if the received item doesn't match the product description.

Provide Coupons or Offers

While it's not an absolute necessity to include coupons or offers every time you list products, they can prove to be a good method for attracting buyers to make a purchase from you. Data indicates that almost 95% of shoppers actively search for online deals, and approximately 74% of buyers specifically seek out coupons on deals and couponing websites before finalizing their purchases. This highlights the potential for offering these options to open the doors of your business to a potentially larger number of buyers.

By correctly strategizing your coupon and offer placement, you tap into the innate desire for value among consumers, giving them compelling reasons to choose your TV products over alternatives. This approach may even align perfectly with the growing trend of savvy online shoppers seeking not just quality but also affordability.

Provide Transparent Customer Service Policies

Providing Customer Service for TVs
Providing Customer Service for TVs
It is essential to ensure that your customer service policies are transparent and easily understood by your customers. Clear communication on both ends avoids any potential misunderstandings. Providing a satisfying customer service experience is a crucial aspect of your TV business and is also something that will help you grow your business in the long run. In fact, this positive experience might lead to more customers through word-of-mouth marketing and even has potential to foster repeat business, bolstering the growth of your venture further.

Offer Flexible Payment Options

TVs come in a wide range of prices, but for many, these devices aren't something that can be easily purchased on the spot. An idea to ease the customer’s buying process is to offer multiple as well as flexible payment options that suit their preferences. When we talk about multiple options, we're referring to choices like bank transfers, credit or debit card payments, UPI, or utilizing third-party payment platforms. On the other hand, flexible options involve making the payment process more manageable. This could entail options like a minimal down payment, convenient EMIs, digital wallets, or even the choice to buy now and pay later.

The ability to choose a payment method that aligns with their budget or financial situation could be the decisive factor that convinces customers to go ahead with their TV purchase. Ultimately, this approach enhances their shopping experience while also benefiting your business by helping in driving more sales.

Choosing a Good E-commerce Marketplace to Sell

It can always be a smart move to sell your TV products on established e-commerce marketplaces that already have customers' trust. There are several factors that you may possibly consider while selecting a marketplace to sell your products. These may include:
Factors to Consider While Choosing an E-commerce Marketplace
Factors to Consider While Choosing an E-commerce Marketplace
And there you have it, a handful of tips from us to kickstart your journey in selling TVs through online channels. While there are certainly more strategies to explore, the ones we've discussed may help you lay the groundwork for a robust online TV business and potentially contribute to its healthy growth. So now that you are armed with this knowledge, step into this exciting venture with confidence, and here's to successful online TV selling!
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