According to a recent survey, approximately 57%
Indian customers prioritize a brand's reputation when making purchase decisions. This trend might also apply to your business, indicating that your customers are more likely to buy products if they have confidence in your product quality or are familiar with the brand of the products you are selling.
Now, there are two ways to integrate this strategy to your business. Firstly, you can work on establishing a solid reputation that encourages customers to trust your online TV store and make purchases based on that trust. Alternatively, you could consider offering products of such brands that already enjoy the trust of your target audience, effectively leveraging existing faith in those brands.