Small businesses serve as the backbone
of our country’s economy, by contributing heavily to the GDP of the nation. In fact, micro, small and medium enterprises across India accounted for nearly 27 percent of India's GDP
in the financial year 2021
However, the recent years have been difficult for traditional small businesses, mostly due to the pandemic and the economic meltdown it caused within the entire country.
Fortunately, e-commerce has managed to help small businesses with the tools needed to scale their business while competing with major corporations with a global presence. Online marketplaces are the biggest examples of this since they have made the exchange of goods and services among third party sellers and potential buyers an easier process.
Indian entrepreneurs are growing in numbers, and so are online marketplaces that help them build their businesses. Let’s see some factors you can consider when choosing a marketplace to set up shop on in this article. However, before getting started, let us try to understand what an online marketplace exactly is, and what it offers to sellers