How to list products on Amazon.in

Every product offered for sale on Amazon.in gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. If you are adding an offer for a product, the ASIN will stay the same. If you are creating a new listing, your product will automatically be given an a new unique ASIN.

SKU stands for Stock Keeping Unit which is assigned by the sellers to his product at the time of listing creation so that he can identify his products in his inventory. SKU is unique for every seller and the same SKU cannot be assigned to 2 products. If you don't enter a SKU during listing creation then Amazon create one for on your behalf.

GTIN stands for Global Trade Item Numbers (barcodes) and generally varies between 10 to 14 digit number. There are various types of GTINs, the most common ones used on Amazon are Universal Product Codes (UPCs), International Standard Book Numbers (ISBNs), European Article Numbers (EANs) and Japanese Article Numbers (JANs).

A Detail Page is the page that a customer reaches in his or her attempt to find detailed information about any product. The product specifications and information that you provide at the time of listing creation appears on the detail page which influences the customer's buying decision.

MRP stands for Maximum Retail Price. You should add an MRP for the entire catalogue of products you propose to list on Amazon.in. Maximum Retail Price is a mandatory field for offer creation from May 18, 2018 in all categories excluding Books.

Sellers are required to obtain approval from Amazon before listing in certain product categories. This is to ensure that the customers can shop with confidence and find a comprehensive selection of safe, reliable and compliant products on Amazon.in.

GTIN Exemption is a process where you can request Amazon to allow you to list products without providing the barcodes for them. There are scenarios under which you can apply for GTIN Exemption:
- You sell products for which you are a manufacturer/brand/publisher and do not have a barcode. For example, private label products or hand-made products
- You sell products which are non-branded and do not have barcodes. For example, wholesale products.
- You sell parts which do not have a barcodes. For example, automotive parts.
- You sell product in bundles which do not have a barcodes. For example, customized bundles like a pack containing a leather belt and wallet or a pack of two shirts.

Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrolment. Brand Registry helps you to protect your brand from infringement.

FBA stands for Fulfillment by Amazon. You send your products to Amazon fulfilment centers, and we pack and ship them and provide customer service whenever you receive an order for your product. FBA is a paid service and can help you scale your business and reach more customers. The customer returns are also handled by FBA.

If more than one seller offers a product, they may compete for the Featured Offer (“Offer Display”): one of the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement. Using services like Fulfilllment by Amazon, you can increase your chance of winning the Featured Display.