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Amazon Saheli

Empowering women entrepreneurs across India

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Who can Apply for Amazon Saheli

What is Amazon Saheli?

An Amazon initiative to bring to the fore locally made products from women entrepreneurs in India. A program to enable women to become successful sellers on Amazon.

Amazon Saheli Benefits

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Subsidized Referral Fee

Reduced referral fee will stand at 12% or less depending upon the category
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Personalized Training for a Quick Start

Training support on how to Sell on Amazon to kickstart the business
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Account Management Support

Our account manager will guide you in your initial days as a seller
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Imaging and Cataloguing Support

Professional product photoshoot and product listing support to get your account live
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Increased Customer Visibility

Your products will also be displayed on the Saheli store on Amazon.in to help you get noticed by more customers
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Marketing Support

Leverage our marketing initiatives to grow your brand
Apply Now
Click here to know the Amazon Saheli onboarding process
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Amazon Saheli Application

First Name
Last Name
Email Id
Note: Please add your registered email address if you already have a selling account on Amazon.
Phone Number
Note: Please add your registered phone number if you already have a selling account on Amazon.
Business Name or Brand Name
Are you a women-led business?
Describe your Business/Organization in few lines
What product do you sell?
Eg: Home decor, clothing, fashion accessories, etc.
How many products do you want to list on Amazon?
Do you have a GST and PAN card?
Note: An active regular GST certificate is required to sell on Amazon for businesses who will be selling directly on the platform. In case you will not be selling directly or your products are GST exempted, please select "Not Applicable"
In case you do not have a GST, do you need help to get a GST certificate?
Note: GST enablement is a third party solution. Amazon Saheli will help you connect with a service partner. All communications and transactions are directly between the service provider and the applicant.
How many women does your organization directly/indirectly impacts?
Note: This is a mandatory selection for NGOs, NPOs and Govt. Orgs. Please leave it blank if you are an individual seller or an existing seller on Amazon.
How did you come to know about Amazon Saheli program?

Hear more from our Sahelis

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Through Amazon Saheli, women trained by greenBUG, are able to conveniently make & sell the products, allowing them to earn a dignified income
JyotiGreenBug
Women artisans of iVillage create handcrafted exquisite products. Through Amazon Saheli, iVillage has empowered over 600 women from 96 villages
RupaiVillage

Our Partners

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From our marketing events

Participate in our marketing and networking events such as Smbhav and Small Business Day
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Visit the Amazon Saheli store on Amazon.in

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Saheli
What does Saheli mean?
The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneur by enabling them to become successful online entrepreneurs.
I am a woman entrepreneur, affiliated with one of the Amazon partners. I sell products offline and/or on other portals. Can I be a part of Amazon Saheli?
Yes, you can apply for the program and we will validate all the details you provide. Once you apply successfully, we will send you all details to start selling on Amazon.in as a Saheli seller. To receive Saheli benefits of reduced referral fee, imaging and cataloguing support for launching your business on Amazon, you need to be affiliated with one of our partners.
I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program?
Yes . Please fill the form available in the 'Apply now' section. We will review your submission and get back to you.
Can I avail all the benefits, if I am already selling on Amazon?
Your products and story will be added to Amazon Saheli Store.
Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon you are not eligible for the launch support.
We are an NGO/Not for Profit Organization. How can we partner with Amazon Saheli?
If you are a government run body/NGO/Not for Profit and are helping women entrepreneurs in selling products and you meet our requirements, we will onboard you as our partner. Please apply on the link given on this page.
What are the requirements to sell under the Saheli program?
As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following minimum requirements to Sell on Amazon - Your proprietorship details, contact details, bank account, PAN Number and GST. You can click below to know more about Selling on Amazon.
Click here to know more about selling on Amazon
I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?
You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link-
Cleartax special offer for Amazon sellers
Who will take care of my logistics, inventory and seller account?
Saheli team will only help you get started on Amazon with training, account set up,free imaging & cataloguing and account management support in your initial 30 days as a seller on the platform. You will be managing your seller account.

If you want services to ship during or after the first 30 days, you can avail FBA or easy ship services as per applicable cost. You can read more about the same below:
Your Fulfillment Options
How will I get notified of the training schedule? How much do I need to pay for them?
Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Saheli program at no cost
I have already applied but there has been no response. How can I escalate the same to Amazon?
You can write an email to saheli@amazon.com and we will get in touch with you.
I still have queries, how can I get in touch with you?
You can write to us at saheli@amazon.com. We would be happy to assist you.
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Registration Process

Please make sure you meet one of the following criteria
  • A woman enterpreneur already registered as a seller on Amazon.
  • A woman enterpreneur affiliated with our partners looking to sell on Amazon.
  • A Govt body/NGO/Not for Profit organization supporting women empowerment.

Step 1

Application

Fill the form in the "Apply Now Button" by selecting the application option.

Step 2

Training and Registration

We will evaluate your application. On successful evalution, we will start the registration and training process.

Step 3

Imaging & Cataloging

We will use prefessionals to take HD images of your products meeting the Amazon imaging requirements.

Step 4

Account Set-up

We will help you set-up your account to start your selling journey.
Visit the FAQs section to know more about the Amazon Saheli Program.
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Who can apply

You can apply to be a part of Amazon Saheli if you meet any of the following criteria
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A woman enterpreneur already registered as a seller on Amazon

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A woman enterpreneur affiliated with our partners looking to sell on Amazon

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A Govt body/NGO/Not for Profit organization supporting women empowerment

Join the Amazon Saheli Family

Take your woman-run business to new heights
Apply Now
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