Sell in India with FBA & go global!

Expand your business to India and reach millions of customers with Amazon Global Selling
Sell in India with Amazon

Why sell in India with FBA?

Why sell in India - No storage stress

No Storage Stress

We not only store the products at our fulfillment centers but also take care of shipping the products to customers, so that you can focus on your business.
Why sell in India - Get great incentives

Get Great Incentives

We give special incentives of up to $500 for products inbounded in the first 90 days of launch subject to T&Cs of the program
Why sell in India - Building customer trust

Build Customer Trust

With FBA, you get Amazon fulfilled tag for your product which increases buyer recognition and helps build buyer trust.
Why sell in India - Amazon Prime Benefits

Amazon Prime

FBA products are eligible for unlimited free one-day and two-day delivery options with Amazon Prime.

How International brands are selling products in India?

International brands can launch on FBA channel by partnering with an Indian seller. Amazon helps connect brands to a network of Indian Sellers who will work with them on listing their selection on the FBA model.

How to register as an Amazon global seller?

Step 1

If you are an existing seller with Amazon, please move to Step 2.
If you are a new seller, create an account in just 2 simple steps by Clicking Here.

Step 2

Learn the requirements to sell in India by connecting with trade compliance consultants on Amazon SPN (Service Provider Network).
Select your preferred service provider, and click on Contact Provider to fill in the Contact Form and request details. The selected service provider will contact you within 2 working days.

Step 3

Complete FBA account registration with service provider assistance.

Step 4

Create listing

Step 5

Ship products to Amazon Fulfilment Centre

Step 6

Start to sell


Join Amazon India to participate in the Diwali Festival promotion peak of 1,000 orders. In 2020, our goal is 30 million!
Alex LiuOraimo 品牌海外电商运营
Not only has our profit in India multiplied by 30 times over the last six months, but Amazon India also continues to serve as a bridge for our Korean and South Asian marketplaces.”
Andrew LeeElago
Amazon IN is an emerging arc. For H&B category, IN is a blue ocean market (FBA fulfillment fee is about 1/6 of the mature arc). IN market plays an important part for our global sales network and is a top choice for our differentiated competitive strategy. ”
Joining Amazon IN Diwali deal helps us improve our sales by 5 times.”
Since I joined Amazon IN, AMs have supported us continually wih different type of promotions. ”

Frequently Asked Questions

How is FBA different in India than other marketplaces?
The Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail. Amazon India team assists brands by connecting them with an Indian 3rd party company who help with listing their selection in the FBA model. Outside of this model, out of country brands can launch on FBA by: (a) setting their own entity in line with the FDI norms or (b) partnering with a distributor/Amazon in an outright purchase model.
What can I sell in India?
You can sell and create listings for all your North American products and for any new products, but certain categories are restricted and require prior approval before you can start selling. Amazon product categories include: Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games - Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelry, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video games (consoles and games) and Watches.
What are the requirements to become an FBA seller for IN marketplace?
To become an FBA seller for IN marketplace, you need to connect with a 3rd party company. The third party company will check your business verification documents and products and help you guide on the listing. You would need to work with these service providers to maintain your inventory in Amazon FCs and sell in India.
I do not speak English. Are there any language requirements for selling in India?
Amazon requires the listings and customer support (delivery and product related) be provided in English, but you need not to worry, many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to selling on Amazon, then you can use Service Provider Network for listing and translation requirements.
I have heard return rate is high in IN marketplace. Is there any program to help seller manage that?
If products are designed according to IN customer needs, return rates are manageable. We also have a liquidation program to help seller recover salvage value from unsellable stock. The program is free to join and can recover up to 35% of average selling price.

Start selling as an Amazon Global Seller today

Reach out to crores of customers in India