GLOBAL SELLING

Sell in India with FBA & go global!

Expand your business to India and reach millions of customers with Amazon Global Selling
Sell in India with Amazon

Why sell in India with FBA?

Why sell in India - No storage stress

No Storage Stress

We not only store the products at our fulfillment centers but also take care of shipping the products to customers, so that you can focus on your business.
Why sell in India - Get great incentives

Get Great Incentives

We give special incentives of up to $500 for products inbounded in the first 90 days of launch subject to T&Cs of the program
Why sell in India - Building customer trust

Build Customer Trust

With FBA, you get Amazon fulfilled tag for your product which increases buyer recognition and helps build buyer trust.
Why sell in India - Amazon Prime Benefits

Amazon Prime

FBA products are eligible for unlimited free one-day and two-day delivery options with Amazon Prime.

How International brands are selling products in India?

International brands can launch on FBA channel by partnering with an Indian seller. Amazon helps connect brands to a network of Indian Sellers who will work with them on listing their selection on the FBA model.

How to register as an Amazon global seller?

Step 1: Sign-in to Amazon SPN to find Indian sellers

Sign-in to Amazon SPN to find Indian sellers
Amazon has created Service Provider Network: A list of 3rd party service providers who will help you with creating and running a successful export business. The network has the service providers who can help you with registration, product cataloguing & listing process. You can connect with trade compliance service providers on this network and consult on selling in India.

If you are an existing Amazon seller, sign in to Seller Central account and view Indian sellers available for partnership.
If you are a new brand, create an account to access the SPN platform in just 2 simple steps.

Step 2: Connect with Trade Compliance Service Providers

Connect with Trade Compliance Service Providers
Learn the requirements to sell in India by connecting with trade compliance consultants on Amazon SPN (Service Provider Network) by clicking on Contact Provider.
You can also access the SPN by going to your Seller Central homepage. Select Services > All Services> Compliance> Trade Compliance to view the available service providers.

WATCH: SUCCESS STORIES OF GLOBAL SELLERS SELLING IN INDIA

Join Amazon India to participate in the Diwali Festival promotion peak of 1,000 orders. In 2020, our goal is 30 million!
Alex LiuOraimo 品牌海外电商运营
Not only has our profit in India multiplied by 30 times over the last six months, but Amazon India also continues to serve as a bridge for our Korean and South Asian marketplaces.”
Andrew LeeElago

Frequently Asked Questions

How is FBA different in India than other marketplaces?
The Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail. Amazon India team assists brands by connecting them with an Indian 3rd party company who help with listing their selection in the FBA model. Outside of this model, out of country brands can launch on FBA by: (a) setting their own entity in line with the FDI norms or (b) partnering with a distributor/Amazon in an outright purchase model.
What can I sell in India?
You can sell and create listings for all your North American products and for any new products, but certain categories are restricted and require prior approval before you can start selling. Amazon product categories include: Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games - Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelry, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video games (consoles and games) and Watches.
What are the requirements to become an FBA seller for IN marketplace?
To become an FBA seller for IN marketplace, you need to connect with a 3rd party company. The third party company will check your business verification documents and products and help you guide on the listing. You would need to work with these service providers to maintain your inventory in Amazon FCs and sell in India.
I do not speak English. Are there any language requirements for selling in India?
Amazon requires the listings and customer support (delivery and product related) be provided in English, but you need not to worry, many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to selling on Amazon, then you can use Service Provider Network for listing and translation requirements.

Start selling as an Amazon Global Seller today

Reach out to crores of customers in India