LISTING

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Amazon seller listing products

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What is listing?

To start selling your product on Amazon.in you first need to list it on Amazon.in. You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product (as shown here).
Product on Amazon.in

How to list a product on Amazon.in?

To showcase your products on Amazon.in, you need to list them from your Seller Central account in one of the two ways:
Add a new offer using search or barcode scan
(if the product is available on Amazon.in)
Adding a new offer by matching or scan the product barcode or ISBN using the Seller App
Creating a new listing by uploading product details
(for new products, not yet listed on Amazon)
Create a new listing by uploading product images and fill in the details
Want to hire professionals to create your listings for you?

Adding a new offer

If the product you are selling is already available for sale on Amazon.in, all you have to do to list your product is select the product, add the price at which you want to sell the product, and the number of units that you want to sell.

You can add a new offer in the following ways:
Adding a new offer - Search for your product
Search for your product using Product Name, UPC, EAN or ISBN
(Available on Desktop & Mobile)
Adding a new offer - Scan product barcode
Scan Barcode for products with UPC, EAN or ISBN
(Available on the Seller App)
Adding a new offer - Bulk Product Upload
Upload details in bulk using standard and custom upload templates
(available on desktop)

Category Approvals

During the listing process, you will need to provide some additional documents or information for certain categories. They are called gated categories and you can find an indicative list of the same below.

Product category

Required documents

Examples

Automotive & Safety Accessories
Car Seats
Invoice, All sided images of the product or packaging
Car Seats for vehicles or aero planes
Helmets
Invoice, All sided images of the product or packaging
Helmets, hard hats and face shields
Baby Products
Baby Activity Gear
Invoice, All sided images of the product or packaging
Baby Walker etc.
Baby Diapering
Invoice, All sided images of the product or packaging
Baby diapers, Baby nappies
Baby Strollers And Carriers
Invoice, All sided images of the product or packaging
Pushchairs, Baby Strollers/Pram
Baby Food
Invoice, Food Declaration, FSSAI License, All sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Baby cereal, baby health drinks, other baby food
Baby Feeding
Invoice, all sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Feeding bottles, feeding spoons
Food & Grocery products
Grocery & Gourmet Products
Food Declaration, FSSAI License (other requirements differ based on product)
Food & beverage products which can be stored/transported at ambient temperature and with shelf life>=3 months
Baby Food
Invoice, Food Declaration, FSSAI License, All sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Baby cereal, baby health drinks, other baby food
Health, Hygiene & Medicine
Feminine Hygiene
Invoice, All sided images of the product or packaging
Tampons, Feminine wipes
Medical Supplies and Equipment
Invoice, All sided images of the product or packaging
Thermometer, Blood Pressure Meters
Topicals
Invoice, All sided images of the product or packaging
Cosmetics, Lotions, Soaps
Dietary Supplements
Invoice, Food Declaration/FSSAI OR OR Ayush Drug License (For Ayurvedic products only)
Health supplements, Herbal teas
Kitchen Products
Cooking Tools
Invoice, All sided images of the product or packaging
Blenders, Food Processors, Slow Cookers
Pet Products
Pet Care
Invoice, All sided images of the product or packaging
Pet food, Pet grooming products
Protected Brands
Any category/product
Invoice AND/OR Brand Letter of Authorization
-
Toys
Radio Controlled Toys
Invoice, All sided images of the product or packaging
Radio Controlled Cars or Planes
Learning Toys
Invoice, All sided images of the product or packaging
Puzzle toys or electronic toys for learning
Outdoor and Sports Toys
Invoice, All sided images of the product or packaging
Dart guns, soft balls
Toy Building Blocks
Invoice, All sided images of the product or packaging
Play bricks, construction toys
Other categories
Silver Jewelry
Invoice & Silver Purity Certificate
Silver bangles, pendants
Large Appliances
Detailed and authentic catalogue, warranty promise (India)
ACs, Refrigerators, Washing Machines and Dish Washers
Music
Invoice or Licenses for rights owner
CDs, DVDs
Please note that you may be requested for information or documentations in addition to what has been mentioned above

Amazon jargon:

ASIN

ASIN stands for Amazon Standard Identification Number and is a 10-character that is generated automatically. It is an alphanumeric identifier that helps with product identification from the catalog. But if you are creating a new listing, your product will automatically be given a new unique ASIN.

Create a new listing detail page

If your product is not available for sale on Amazon.in, you will need to create a new listing, so that customers can find all the relevant information about it. When you list a product on Amazon.in, it automatically generates an ASIN (Amazon Standard Identification Number).

Here are some of the details required for a new listing:
Product listing detail page
1.
Title
200 characters max, capitalize the first letter of every word
2.
Images
500 x 500 pixels or 1,000 x 1,000 to increase listing quality as per Amazon Image Guidelines
3.
Variations
Such as different colors, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured offer ("Buy Box")
The featured offer on a detail page. Customers can either click on “Add to Cart” or “Buy Now”
6.
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Description
Optimize using keywords to improve listing discoverability

Amazon jargon:

Featured Offer ("Buy Box")

Buy Box is a white box on the right side of the product detail page where customers can add products for purchase. If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”). Sellers must meet performance-based requirements to be eligible for Featured Offer placement. Using services like Fulfillment by Amazon, you can increase your chances of winning the Buy Box
If you have your own brand of products, don't worry. We have ways to take care of your most common needs:

For products without barcodes

GTIN Exemption

If the product you sell does not have a barcode or a Global Trade Item Number (GTIN), you can request a GTIN exemption to sell your products on Amazon.in. Once we have reviewed and approved your application, you will be able to list your products.

Protection for brand owners

Brand Registry

If you are the manufacturer and brand owner of the products you are selling, consider enrolling in Amazon Brand Registry - a free service that gives you greater control over product detail pages that use your brand name.

Stuck during listing?

Have you started listing your product, but don't know how to proceed? Get answers about listing from one of the two below options
Get help for common registration& listing issues
We regularly host free Webinars about Listing on Amazon
Service Provider Network

Getting help with listing

If you are listing your products on your own, you can always learn the process through videos and tutorials available on Seller University.

The Amazon Service Provider Network (SPN) also lets you get paid support from third-party professionals to help you list your products on Amazon.in. The SPN not only helps you with listing but also takes care of a whole variety of seller needs.
Need help getting started?

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