Due to various benefits of digitisation, many small businesses are now shifting their focus on it. However, post the COVID-19 pandemic the SMBs started digitisation hastily in order to build resilience. More and more consumers are purchasing products online, causing a boost in eCommerce sales, consequently, more businesses are taking their retail stores online.
According to a report, around two-thirds of small and medium businesses (SMBs) in India used online channels to sell their products and services in 2021.
Post pandemic, digitisation is posing a big opportunity for small businesses to reach their customers directly and cut the cost that arises from paying middlemen and distributors. The profits on products increase by multi-folds when businesses sell directly to customers. Digitisation also helps to connect with customers directly and get feedback, increasing customers' trust in your products.
Did you know? A study by Cisco
on ‘Digital Maturity of Indian SMBs’ suggests that SMBs that are more digitally mature enjoy twice as many benefits in terms of revenue and productivity compared with those that have an indifferent approach to digitisation.
It has also become important for an organisation to opt for digitisation as many large-scale industries are investing heavily in it. From robotics to automation, machine learning to predictive analytics - it is becoming a driving force for many businesses. Also, traditional forms of businesses mostly rely on word of mouth for their brand promotion and as a result, have low customer visibility. Thus, it becomes important for businesses to invest in digital transformation to get the above benefits.
Despite the benefits of digitisation and the fact that it is the need of the hour, many SMBs are still new to this. According to a report
, Over 30% of India’s SMBs are far from being digital-native.
Opting for digitisation becomes a difficult task for an SMB. Organisations need to hire employees having digital skills, employ suitable technology partners, need to constantly stay up-to-date with industry trends, etc. Digitisation process also involves a hefty financial investment.
If you are one such SMB who wants to opt for digital transformation, then we have got you covered! With our new and exciting initiative that was launched during Smbhav 22 this year, Amazon’s Smart Commerce