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We're here to help you

You're interested in selling on Amazon.in and need help with the registration process
Visit the registration guide page for detailed instructions on seller registration steps

You need help with:

GST Assistance
To get help with GST, choose an option from the list below
Visit the guide to GST for more.

Steps for obtaining GST:

  • Step 1 – Visit the government GST portal and Click on Register Now under Taxpayers (Normal)
  • Step 2 – Enter the following details in Part A –
    Select New Registration
    o In the drop-down under I am a – select Taxpayer
    o Select State and District
    o Enter your business name and PAN details of the business
    o Enter email address and mobile number. The registered email id and mobile number will receive all OTPs related to GST registration process
    o Click on Proceed
  • Step 3 – Enter the OTP received on the email and mobile. Click on Continue. If you have not received the OTP click on Resend OTP
  • Step 4 – You will receive the Temporary Reference Number (TRN) now. This will also be sent to your email and mobile. Please note this number
  • Step 5 – Once again go to GST portal. Click on Register Now
  • Step 6 – Select Temporary Reference Number (TRN). Enter the TRN and the captcha code and click on proceed
  • Step 7 – You will receive an OTP on the registered mobile and email. Enter the OTP and click on proceed
  • Step 8 -You will see that the status of the application is shown as drafts. Click on Edit Icon
  • Step 9 – Part B has 10 sections. Fill in all the details and submit appropriate documents.
    Here is the list of documents you need while applying for GST registration-
    o Photographs
    o Constitution of the taxpayer
    o Proof for the place of business
    o Bank account details
    o Authorization form
  • Step 10 – Once all the details are filled, go to the Verification page. Select on the declaration and submit the application using any of the following ways –
    o Companies must submit application using DSC
    o Using e-Sign – OTP will be sent to Aadhaar registered number
    o Using EVC – OTP will be sent to the registered mobile
  • Step 11 – A success message is displayed and Application Reference Number(ARN) is sent to registered email and mobile

Registration process for GST:

We have broken down the registration process for GST into smaller parts for your convenience.
How to fill ‘Part A’ of GST enrolment form?
How to fill ‘Part B’ of GST enrolment form?
Need detailed step-by-step explanation? Click here

Categories that are exempted from GST

You can click one of the links below to check if your product falls in the GST exempt category.
Details on books exempted from GST
Grocery & Agricultural Produce
All other GST exempted categories
✕
Non-Taxable Books
    Product description from Govt released chart
  • Printed books, including Braille books and newspaper
  • Periodicals & journals
  • All goods not specified elsewhere Music, printed or in manuscript, whether or not bound or illustrated, Plans and drawings for architectural, engineering, industrial, commercial, topographical or similar purposes, being originals drawn by hand; hand-written texts; photographic reproductions on sensitized paper and carbon copies of the foregoing
  • Newspapers, journals and periodicals, whether or not illustrated or containing advertising material
  • Maps and hydrographic or similar charts of all kinds, including atlases, wall maps, topographical plans and globes, printed
Taxable Books
    Product description from Govt released chart
  • Brochures, leaflets and similar printed matter, whether or not in single sheets
  • Exercise book, graph book, & laboratory note book, Braille paper
  • All goods not specified elsewhere Music, printed or in manuscript, whether or not bound or illustrated, Plans and drawings for architectural, engineering, industrial, commercial, topographical or similar purposes, being originals drawn by hand; hand-written texts; photographic reproductions on sensitized paper and carbon copies of the foregoing
  • Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings , Calendars of any kind, printed, including calendar
✕
    Product description from Govt released chart
  • Cane jiggery (gur), Palmyra jaggery
  • Fresh milk and pasteurized milk, including separated milk, milk and cream, not concentrated nor containing added sugar or other sweetening matter, excluding Ultra High Temperature (UHT)
  • Curd
  • Lassi
  • Butter milk
  • Chena or paneer other than put up in unit containers and bearing a registered brand name or enforceable brand name
  • Fresh vegetables, roots and tubers other than those in frozen or preserved state
  • Fresh fruits other than in frozen state or preserved
  • Fish seeds, prawn / shrimp seeds whether or not processed, cured or in frozen state
  • Puffed rice, commonly known as Muri, flattened or beaten rice, commonly known as Chira, parched rice, commonly known as khoi, parched paddy or rice coated with sugar or gur, commonly known as Murki
  • Natural honey, other than put up in unit container and bearing a registered brand name or enforceable brand name
  • Birds' eggs, in shell, fresh, preserved or cooked
  • Flour, aata, maida, besan, etc., other than those put up in unit container and bearing a registered brand name or enforceable brand name
  • Pappad, by whatever name it is known, except when served for consumption
  • Bread (branded or otherwise), except when served for consumption and pizza bread
  • Tender coconut water put up in unit container and bearing a registered brand name or enforceable brand name
  • Aquatic feed including shrimp feed and prawn feed, poultry feed & cattle feed, including grass, hay & straw, supplement & husk of pulses, concentrates & additives, wheat bran & deoiled cake [other than rice-bran]
  • Common salt, by whatever name it is known, including iodized and other fortified salts, sendha namak [rock salt], kala namak  salt, all types
  • All goods of seed quality, coffee beans, not roasted, unprocessed green leaves of tea, fresh ginger and fresh turmeric other than in processed form
  • All goods of seed quality : Soya beans, whether or not broken., Groundnuts, not roasted or otherwise cooked, whether or not shelled or broken
  • Linseed, whether or not broken
  • Rape or colza seeds, whether or not broken ( chemically processed is taxable)
  • Sunflower seeds, whether or not broken.
  • Other oil seeds and oleaginous fruits (i.e., Palm nuts and kernels, cotton seeds, Castor oil seeds, Sesamum seeds, Mustard seeds, Saffower (Carthamus tinctorius) seeds, Melon seeds, Poppy seeds, Ajams, Mango kernel, Niger seed, Kokam) whether or not
    broken
  • Seeds, fruit and spores, of a kind used for sowing
  • Hop cones
  • Fresh plants and parts of plants (including seeds and fruits), of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purpose, fresh or chilled
  • Locust beans, seaweeds and other algae, sugar beet and sugar cane, fresh or chilled
  • Cereal straw and husks, unprepared, whether or not chopped, ground, pressed or in the form of pellets
  • Swedes, mangolds, fodder roots,hay, Lucerne (alfalfa), clover, sainfoin, forage kale, lupines, vetches and similar forage products, whether or not in the form of pellets
  • Lac and Shellac
  • Betel leaves
✕
    Product description from Govt released chart
  • Lac and Shellac
  • Betel leaves
  • Birds' eggs, in shell, fresh, preserved or cooked
  • Aquatic feed including shrimp feed and prawn feed, poultry feed & cattle feed, including grass, hay & straw, supplement & husk of pulses, concentrates & additives, wheat bran & deoiled cake [other than rice-bran]
  • Organic manure, other than put up in unit containers and bearing a brand name
  • Kumkum, Bindi, Sindur, Alta, Kajal [other than kajal pencil sticks)
  • Plastic bangles
  • Bangles (except those made from precious metals)
  • Condoms and contraceptives
  • Wood charcoal (including shell or nut charcoal), whether or not agglomerated
  • Gandhi Topi, Khadi yarn
  • Jute fibres, raw or processed but not spun
  • Idols made of clay
  • Agricultural implements manually operated or animal driven
  • Hand tools, such as spades, shovels, mattocks, picks, hoes, forks and rakes; axes, bill hooks and similar hewing tools; secateurs and pruners of any kind; scythes, sickles, hay knives, hedge shears, timber wedges and other tools of a kind used in agriculture, horticulture or forestry
  • Muddhas made of sarkanda, Brooms or brushes, consisting of twigs or other vegetable materials, bound together, with or without handles
  • Indigenous handmade musical instruments (as specified)
  • Slate pencils and chalk sticks., Slates
  • Indian National Flag (made of textile)
  • Linseed, whether or not broken
  • Rape or colza seeds, whether or not broken ( chemically processed is taxable)
  • Sunflower seeds, whether or not broken.
  • Other oil seeds and oleaginous fruits (i.e., Palm nuts and kernels, cotton seeds, Castor oil seeds, Sesamum seeds, Mustard seeds, Saffower (Carthamus tinctorius) seeds, Melon seeds, Poppy seeds, Ajams, Mango kernel, Niger seed, Kokam) whether or not
    broken
  • Seeds, fruit and spores, of a kind used for sowing
  • बीज, फल और बीजाणु, बुवाई के लिए इस्तेमाल किया जाने वाले प्रकारके
  • Fresh plants and parts of plants (including seeds and fruits), of a kind used primarily in perfumery, in pharmacy or for insecticidal, fungicidal or similar purpose, fresh or chilled
  • Locust beans, seaweeds and other algae, sugar beet and sugar cane, fresh or chilled
  • Cereal straw and husks, unprepared, whether or not chopped, ground, pressed or in the form of pellets
  • Swedes, mangolds, fodder roots,hay, Lucerne (alfalfa), clover, sainfoin, forage kale, lupines, vetches and similar forage products, whether or not in the form of pellets
Have your GST Details ready?
Start Listing your Product

What is listing?

Listing is a key process to start selling on Amazon.in. Your product listing is the detailed information on your product offering. For listing your products on Amazon.in, you can either find your products if they are already selling on Amazon.in or create a new product page if your products are not yet available on Amazon.in.
Chose the options you need help with
Listing can be done in one of 3 easy ways. Click on an option to learn more:
I want to know if my products are already available on Amazon.in
There are over 200MM products listed on the Amazon.in marketplace. You can search if the ASIN of the product you wish to sell already exists on Amazon.in and simply add your price and quantity to these ASINs to list and start selling.
For finding the match to your product, you can use UPC/EAN, product name, model number, Brand name etc. and add your price and quantity if the product you wish to list and sell is an exact match of the existing ASIN on Amazon.in.

Watch the below video to know how to add an existing product.
Click here to know how to find already existing products
Start Listing Products by Search
You can also scan barcodes and list products using
your phone camera with the Seller App
Download the Seller App

Prepare an inventory file

Watch the below video to know how to prepare an inventory file.
Start listing your products in bulk
If you have products to list in bulk, it is advisable to choose the Bulk listing option to add your products on Amazon.in. You can upload products in bulk for both - a new product ASIN created on Amazon.in or an already existing ASIN on Amazon.in.

You can use inventory file templates to list your products in Amazon.in. You can create a template to suit your specific requirements and list different types of products across multiple categories using one custom template.

Watch the below video to know how to list your products in bulk.
Start Listing your product
I want to create a new product page for my listing
Creating a new product on Amazon.in requires you to provide product information and images as per Amazon style guides.
Watch the below video to know how to add a new product.
Providing a barcode like ISBN/UPC/EAN is a mandate for creating new ASIN. If your product does not have a barcode then you have to apply for GTIN exemption.

Watch the below video to know how to apply for GTIN exemption.
For selling in certain categories we require you to apply for approval before listing. While those categories are highlighted during the listing process, you may click on the link given to below to know the product types and categories that require approval.
Click here to know the product types and categories that require approval
Start Listing your product
When you do not have a product barcode/UPC/EAN
If you do not have bar codes for the products you wish to sell on Amazon, you will have to apply for an exemption. This is called getting a GTIN exemption at Amazon. Watch the below video to see how to get your GTIN exemption and then list your product:
Start applying for GTIN Exemption
Use Brand Registry to protect your brand
If you are the maker, manufacturer & owner of the brand you should consider using Amazon's Brand Registry service to Register your brand.
Benefits of Brand Registry:
  • Accurate brand representation: gives you more control over Amazon product pages that use your brand name
  • Search and report tools: help you find products using your brand name or logo
  • Additional brand protections: to attempt to identify and remove potentially bad listings
  • Brand Registry Support: available 24 hours a day, 7 days a week
You can watch this video to learn more about the benefits of Brand Registry
Eligibility
  • Active registered trademark under the Controller General of Patents Designs & Trade marks
    • Visit the IP India Website
  • Trade mark must be registered (for Text-based marks: Word Mark, for Image based marks: device/combined)
  • You must be the trade mark owner to submit the application on Brand Registry
  • We will verify the information you have submitted before you can access Brand Registry features
Click here to start enrolling your brand*
*requries Seller Central login
Start Listing your product
Learn more about Brand Registry
Facing errors during registration?
Here are some of the common errors you may face during registration, and how you can resolve them
I am not able to create a new Seller Central account
I am seeing the error "Mobile number already in use"
If you receive the error "Mobile number already in use: You indicated you are a new customer, but an account already exists with the mobile number", this could be because your phone number is already linked to an Amazon account (this could be your Amazon.in customer account)

Resolution:
If you have a customer account which uses the same phone number, choose 'Sign In' and enter your customer account password to begin selling with the same account.
Choose 'Forgot Password' if you have forgotten your password
Choose 'Create account with a different mobile number' if wish to use a different mobile number for your selling account
I am seeing the error "Email has already been used"
If you receive the error "Your provided Email <your email> has already been used. Please use another Email address.", this could be because your email is already linked to an Amazon account (this could be your Amazon.in customer account)

Resolution:
If you have a customer account which uses the same email, choose 'Sign In' and enter your customer account password to begin selling with the same account.
Choose 'Forgot Password' if you have forgotten your password
If you wish to create your selling account with a different email address, change your email address & begin registration
I can’t login to the account
Seller Central sign in help
Try these steps in sequence to resolve the sign-in issues:
1. Verify that you are using the correct email and password combination. If you have more than one Amazon account with the same email address but different passwords, use the corresponding password for each account.
2. Ensure that there are no extra spaces in your password. This can happen when you copy and paste your password from somewhere else.
3. Verify that you entered the most recent Two-Step Verification code you have received, if you are prompted to enter one. Older codes won't work. For more information, see Two-Step Verification.
4. Clear your browser cookies and cache or try logging in with a different browser or device.
5. Use our Password Assistance page to verify whether the email address you are using is the one registered in our system.
6. If yes, change your password using the Password Assistance page.
7. Log on to Seller Central using your new e-mail/password combination.

If these steps do not resolve the sign-in issue, it is likely that your email and password combination is not associated with an active Seller Central account. If you did not deactivate your account, click on the button below for assistance:
Contact Us
How do I access my company's Seller Central account?
If your company has already registered with Seller Central, your company's account administrator can set up a user account for you. If your company has not signed up to use Seller Central, click here to start selling on Amazon
I forgot my password
I forgot my password
Use our Password Assistance page to change your password. Please do not create a new Seller Central account.

Note: If you change your password and are using something other than Seller Central (for example, Amazon Merchant Transport Utility) to submit product-related and order-related data, you might need to reconfigure those services with your new password.
I am facing problems with the 2 step verification
How do I enable Two-Step Verification?
If you are an existing Seller Central user who has not enabled Two-Step Verification, you will be prompted to activate Two-Step Verification the next time you log in to Seller Central. Click “Enable Two-Step Verification” and follow the on-screen instructions.

You can also access the Advanced Security Settings page from the Amazon website, which will take you through an identical experience.

• Two-Step Verification is tied to the login you use to access your Amazon accounts. If you use the same login for both your Amazon buyer and seller accounts, this process will protect both of them.
• If you have not already done so, Amazon recommends that you create individual logins with different email addresses, via User Permissions, for everyone accessing your seller account. Not doing so could pose a security risk for you in the future and could cause loss of access to anyone else using that particular login. See the Help topic Set user permissions for more information.
• If you already have individual seller logins for each user accessing your seller account, each account will need to enable Two-Step Verification separately.
What happens if I don't receive my Two-Step Verification code via SMS text message on my cell phone?
Click the “Didn’t receive the code?" link on the webpage where it asks you to enter your code. This will list any back-up methods you designated when you set up your account. If you do not receive the SMS text, you can opt for a voice call to your registered cell phone number. If you do not receive a code during registration, check that the provided phone number has no typos and includes a region code and that your cell phone is able to receive SMS text messages.

For a step-by-step guide on enabling Two-Step Verification – See How to enable Two-Step Verification

For FAQs on Two – step verification – See Two – Step verification FAQs page

Ready to Proceed?

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