Sell Anywhere and fulfill with Multi-Channel Fulfillment (MCF)

Prime-Like Lightning-Fast Fulfillment for your D2C & Off-Amazon Orders, backed by Amazon’s trusted network.

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What is Multi-Channel Fulfillment (MCF)?

Amazon’s end-to-end fulfillment solution across warehousing, packaging, logistics, invoicing and delivery for your social media, website, and Amazon.in orders under one solution.

MCF is a nationwide integrated fulfillment solution for all your sales channels, including D2C (ecommerce), addressing multiple requirements such as warehousing, invoicing, logistics and customer delivery.

Take advantage of Amazon’s innovations in fulfillment & logistics, to provide fast, reliable and trustworthy experience for your customers – no matter where they are, originating from including.
    Directly through your own website
    Online channel like social media store fronts
    Or any other sales channels

Why Choose Multi-Channel Fulfillment?

Delight your customers with end to end fulfillment network that powers Amazon
A computer monitor with a price tag representing desktop selling
Superior Fulfillment & Pan-India Reach
Reliable 24x7 order fulfillment with Same Day, Overnight, Next Day, Expedited (2–3 days) Standard (3–5 days) delivery
speeds, powered by Amazon’s nationwide FC
network.
A house with a wrench in the middle
Automated, Real-Time Order Management
Use one inventory pool for Amazon + offAmazon orders. We manage pickup, storage, packaging, invoicing, and delivery all in one seamless solution.
A hand pointing to triangle, square, and circle
Unified Operations Across All Sales Channels
Integrate MCF with your backend systems to automate fulfillment. Track orders in real time via WhatsApp and email both for you and your customers.
A hand pointing to triangle, square, and circle
Instant Scalability & Cost
Efficiency
Scale your business effortlessly during peak
seasons without adding fixed costs or
operational overhead.
"Auric started in Delhi with a dream to modernize Ayurveda but struggled with logistics until MCF enabled seamless fulfillment across all channels. With faster deliveries and operational freedom, we could focus on brand growth."
Deepak Agarwal
Founder & Chief Executive Officer, Auric
“Amocare was founded to simplify wellness, but as orders grew, manual fulfillment consumed our time until Amazon's MCF streamlined operations. With faster deliveries and seamless management, we made impact.”
Shashi Kumar
Head of Marketing, Amocare Pvt Ltd

Features of MCF

Same Day | Overnight | Next Day Shipping Speed
Transparent Pricing
Seamless Order Integration
Single Inventory Pool
Brand-Neutral Packaging
Easy Returns & RTO Management
Multiple Payment Options
WhatsApp & Email Notifications

97%

On-time Delivery

85%

Best -in-class Delivery Success Rate

<3 days

Click to Delivery

How MCF works?

Step 1
Send inventory to Amazon fulfilment centers (FC)
Step 2
Amazon receives and stores your inventory
Step 3
Customers order products on your website or other sales channels
Step 4
Amazon packs and ships your order with invoice
Step 5
Amazon delivers your product

What makes our Automation seamless?

Coming soon!
Run your business on autopilot - MCF X Shopify, set up in minutes.
Sell on Shopify. Fulfill with MCF. Deliver Across India.

Automate your D2C fulfillment with the Amazon MCF app for Shopify by connecting your Shopify store to Amazon's fulfillment network in minutes, at zero cost.
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One App. Full Control
Manage catalogue, orders, and tracking, all within Shopify admin
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Zero Integration Hassle
No middlemen costs, no manual entries, fulfillment runs automatically
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Smart SKU Sync
Auto-map SKUs and enable fulfillment instantly
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Flexible Shipping Speeds
Set default speed or charge delivery fees for faster options
Don't have Shopify? Need Customized Solution?
Our trusted partners will handle automation for you.

Getting started

Looking for more information ?

Frequently Asked Questions

Getting started
What is Multi-Channel fulfillment(MCF)?
MCF is a nationwide integrated fulfilment solution for all your sales channels, spanning across warehousing, inventory management, invoicing, logistics and customer delivery.
What are the requirements to sign up to MCF?
To sign-up for MCF you are required to have an active Amazon seller central account registered in the FBA program, and an active FBA listing with inventory.
How do I sign-up to MCF?
If you're already an FBA seller on Amazon, you can sign up for MCF through a single click sign-up, here. In case you're new to Amazon, you would need to create a seller central account and sign up, here.
What measures Amazon takes to ensure D2C brands' data and customer information remain secure and confidential?
Amazon adheres to strict data protection protocols to ensure the confidentiality and security of D2C brands' data. Additionally, Amazon employs robust encryption and compliance measures to safeguard both customer and sales information, ensuring the highest levels of protection.
Does Amazon provide Customer Service?
Amazon does not provide customer service for your MCF fulfillment requests. As the sale happens on your website or other sales channels, we encourage the sellers to take care of customer queries. For fulfilment related queries, Amazon provides real time tracking details.
Does Amazon offer customer returns and customer rejects service as part of MCF?
If an item delivered pursuant to an MCF fulfillment request is rejected by a customer prior to delivery, Amazon will return the item back to your FBA FC inventory. However, once the item has been delivered, and the customer requests for a return, you are required to facilitate the return.
Orders
How to create an MCF fulfillment request?
Create your MCF fulfillment request through the quick order form, bulk upload or through API. Learn how to create an order here.
What is the dimension and weight limit for MCF fufillment requested items?
MCF services are available for all sizes except ‘heavy & bulky’. Learn more about size classifications by clicking here.
How will my customer track an MCF fulfillment request?
Once products under an MCF fulfillment request are dispatched, Amazon will email you and your customer a tracking ID, and link to track the order in real time. You can also track real time order status through automated API integrations or in bulk through Seller Central reports.
Fees
What are the Fees for MCF?
Items shipped through MCF are charged on the basis of (1) the billing weight of each unit in an order, (2) number of units shipped in the order, and (3) the distance between the fulfilment center and the customer’s delivery address.
Multi channel fulfilment Fees - Standard speed
Shipping Zone - Local
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 53
₹ 43
₹ 39
₹ 36
₹ 33
Each additional 500 g (up to 1 kg)
₹ 41
₹ 33
₹ 31
₹ 28
₹ 26
Each additional kg after 1 kg (up to 5 kg)
₹ 68
₹ 55
₹ 48
₹ 46
₹ 43
Each additional kg after 5 kg
₹ 94
₹ 76
₹ 66
₹ 64
₹ 59
Shipping Zone - Regional
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 57
₹ 46
₹ 42
₹ 38
₹ 35
Each additional 500 g (up to 1 kg)
₹ 47
₹ 38
₹ 36
₹ 32
₹ 30
Each additional kg after 1 kg (up to 5 kg)
₹ 78
₹ 63
₹ 55
₹ 53
₹ 49
Each additional kg after 5 kg
₹ 121
₹ 97
₹ 85
₹ 82
₹ 76
Shipping Zone - National
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 80
₹ 65
₹ 60
₹ 54
₹ 50
Each additional 500 g (up to 1 kg)
₹ 70
₹ 56
₹ 53
₹ 48
₹ 44
Each additional kg after 1 kg (up to 5 kg)
₹ 117
₹ 94
₹ 82
₹ 79
₹ 74
Each additional kg after 5 kg
₹ 139
₹ 112
₹ 98
₹ 94
₹ 87
Multi channel fulfilment Fees - Expedited speed
Shipping Zone - Local
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 53
₹ 43
₹ 39
₹ 36
₹ 33
Each additional 500 g (up to 1 kg)
₹ 41
₹ 33
₹ 31
₹ 28
₹ 26
Each additional kg after 1 kg (up to 5 kg)
₹ 68
₹ 55
₹ 48
₹ 46
₹ 43
Each additional kg after 5 kg
₹ 94
₹ 76
₹ 66
₹ 64
₹ 59
Shipping Zone - Regional
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 66
₹ 53
₹ 49
₹ 44
₹ 41
Each additional 500 g (up to 1 kg)
₹ 55
₹ 44
₹ 42
₹ 37
₹ 35
Each additional kg after 1 kg (up to 5 kg)
₹ 90
₹ 73
₹ 64
₹ 61
₹ 57
Each additional kg after 5 kg
₹ 140
₹ 112
₹ 98
₹ 95
₹ 88
Shipping Zone - National
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 100
₹ 82
₹ 75
₹ 68
₹ 63
Each additional 500 g (up to 1 kg)
₹ 88
₹ 70
₹ 67
₹ 60
₹ 55
Each additional kg after 1 kg (up to 5 kg)
₹ 147
₹ 94
₹ 82
₹ 79
₹ 74
Each additional kg after 5 kg
₹ 174
₹ 140
₹ 123
₹ 118
₹ 109
Multi channel fulfilment Fees - Priority speed
Shipping Zone - Local
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 61
₹ 50
₹ 45
₹ 42
₹ 38
Each additional 500 g (up to 1 kg)
₹ 48
₹ 38
₹ 36
₹ 33
₹ 30
Each additional kg after 1 kg (up to 5 kg)
₹ 79
₹ 64
₹ 56
₹ 53
₹ 50
Each additional kg after 5 kg
₹ 109
₹ 88
₹ 76
₹ 74
₹ 68
Shipping Zone - Regional
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 80
₹ 65
₹ 59
₹ 54
₹ 49
Each additional 500 g (up to 1 kg)
₹ 66
₹ 54
₹ 51
₹ 45
₹ 42
Each additional kg after 1 kg (up to 5 kg)
₹ 110
₹ 89
₹ 77
₹ 75
₹ 69
Each additional kg after 5 kg
₹ 170
₹ 136
₹ 119
₹ 115
₹ 107
Shipping Zone - National
MCF Fee (INR) (exclusive of taxes)
Unit weight
Units per order >
1
2
3
4
5 or more
Up to 500 g
₹ 140
₹ 114
₹ 105
₹ 95
₹ 88
Each additional 500 g (up to 1 kg)
₹ 123
₹ 98
₹ 93
₹ 84
₹ 77
Each additional kg after 1 kg (up to 5 kg)
₹ 205
₹ 165
₹ 144
₹ 139
₹ 130
Each additional kg after 5 kg
₹ 244
₹ 196
₹ 172
₹ 165
₹ 153
Please note, non-transactional FBA fees (like transportation fee, monthly storage fees, long term storage fees and removal fees) are applicable as per current FBA rates, which can be viewed here.
Which fee will be charged on MCF fulfillment requests as compared to FBA order?
On each fulfillment request for MCF, only MCF fees (shown above) will be charged as compared to Referral fees, Closing fees, FBA pick and pack fees and FBA weight handling fees that are charged on FBA orders.
Reimbursements
Does Amazon reimburse for items lost in an MCF fulfillment request?
You are eligible for reimbursements on your MCF fulfillment requests if we determine that the products have been lost solely due to our acts / omissions. You are required to raise a claim to SPS post 14 days of the promised delivery date. Learn more here.
Does Amazon reimburse for items damaged as part of an MCF fulfillment request?
Amazon provides an amount as damage allowance on a monthly basis to compensate for items that are found to be damaged in transit (after reaching the purchaser), materially different from the item for which the fulfillment request was placed, or missing accessories. You are not required to raise any claims on damaged orders, learn more here. Additionally, you will not be entitled to receive any reimbursements on the abovementioned grounds
API
What operations are possible through APIs?
APIs allow you to view inventory in fulfillment centers, preview shipping speeds and estimate delivery date, and facilitate end-to-end order management including creation, real time tracking, modification, cancellation, and invoice download.
How can my customers track orders fulfilled by Amazon?
Integrate your website with real time order tracking API. On top of this, Amazon will send emails with tracking ID links to both you and your customers.
Can I create orders manually and experience the offering without integrating through APIs?
Yes, you can place single or bulk orders manually using options available on Seller Central. Visit Sellercentral.amazon.in/MCF to get started.
How to display estimated delivery date to my customers?
Display estimated delivery date on your website to your customers by integrating with Preview and Tracking APIs.
Where can I find documentation details for APIs?
Search and find detailed use case API documents on Developer.amazonservices.com
a. Track inventory availability: GetInventorySummaries
b. MCF order creation, tracking and management: Fulfillment Outbound API
c. Download invoice: FBA Bulk Invoice

Sell Anywhere,
Fulfill through Amazon

Grow your business with Multi-Channel Fulfillment (MCF)

New to Amazon?

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